Business Intelligence

Step into the world of business intelligence—where data-driven insights help make business decisions.

The data-powered future of business strategies

Data is always in motion, and so is business. And due to the recent economic turbulence (the COVID-19 pandemic), the business intelligence industry is on the rise for enterprises to survive and be successful. BI solutions empower companies to turn raw data into actionable insights, enhancing operational efficiency, strategic planning, and competitive advantage. Investor enthusiasm is rising. The BI market is growing. And it all leads to evolving new opportunities for BI startups—AI and ML integration, data visualization, cloud-based BI, mobile BI, etc.

Waveup excels in propelling your business growth. Our expert team crafts easy-to-understand BI pitch decks, market entry plans, and business models. We also find the best options for M&A and make sure every step of raising funds goes smoothly and successfully.

Learn more about the industry nuances and check out our business intelligence market research.

A notable 68% of brands intend to invest in business intelligence.


Almost 90% of R&D departments consider BI pivotal for their future projects.

Powered by data-driven decision-making, real-time analytics, and cloud BI solutions

83% of businesses use big data to enhance decision-making.


More people will use advanced analytics tools, raising the usage rate from 35% to 50%.


Over one-third of large organizations are expected to employ analysts for decision intelligence.


In 2022, BI Startups attracted over $2B in funding

With the biggest deals going to:

  • Data & analytics platforms
  • HR tech
  • Execution management
  • Data-centric applications

Leading business intelligence venture capital firms

Write to us to know more


The challenges of BI startups

Navigating hurdles is crucial for startups willing to make a significant mark in the competitive landscape of business intelligence.

Right metrics

Learn how to distinguish between essential and nonessential metrics. BI startups usually find themselves awash in a sea of data. And tracking the wrong data may lead to misinformed decisions, resource drain, loss of opportunities, and customer dissatisfaction. Plus, it may influence your business presentation to potential investors, affecting their willingness to participate in the venture.

Business narrative

Business narrative isn’t just about data analytics; it’s about deriving actionable, compelling business insights that drive innovation and profitability. Thus, it’s crucial for BI startups to know how to tailor an impeccable business story to current investment realities. It requires a strong focus on capital efficiency, community involvement, and go-to-market strategies.

Accelerating growth

Mostly, BI startups face problems with scaling their operations, customer base, and revenue. As they need to maintain quality and innovation within a highly competitive landscape. Rapid growth without adequate planning and resources may cause operations chaos, customer loss, financial instability, and talent management issues.

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity wrapped in a winning business intelligence pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for business intelligence startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

Learn more


How attractive is the industry to potential BI investors?

The business intelligence industry is a fertile ground for investors. Some of the reasons are rapid market growth, a surge in data generation, the ubiquity of applications, and regulatory compliance.

If you are a BI startup, how easy is it to raise funding today?

Securing necessary funds for BI startups is no walk in the park, with competition one of the main factors. Plus, tech risks. It all makes investors hesitant as for backing BI newcomers.

How long does it take to create a pitch deck and financial model for a BI startup?

Usually, we need from two to three weeks to finish a BI pitch deck and a financial model. But it’s better to discuss the time frames individually, as they can stretch depending on the project’s nuances.

What are the key mistakes BI startups make in their pitch decks?

BI pitch decks often lack a compelling investment narrative. Plus, many fail to address the crucial ‘Why now?’ question and provide insufficient evidence on progress, validation, and competition.

How competitive is the BI market?

The business intelligence market is fiercely competitive. There are over 2.5K startups. Plus, industry top players like Microsoft, IBM, and Google have robust BI tools and platforms and aren’t going to give up their leading positions. This all makes it hard to stand out from the crowd and gain a competitive edge.

What services do you provide for investors looking to invest or already investing in business intelligence?

We assist investment firms by thoroughly evaluating BI projects to assess their investment worth. Our process involves a detailed analysis to gauge potential returns and risks. Plus, we provide comprehensive fundraising support to associated funds throughout the entire process.

Do you provide BI M&A support?

Absolutely! Whether you need help pinpointing M&A perspectives, creating coherent CIMs, or crafting models for buy-side and sell-side deals, we are always at your service.

Do you make intros to BI VCs?

If such factors as round size, team, and product match up, we’ll surely link you with the notable BI VCs. Yet, this is just only one facet of our extensive relations package. We compile a directory of investors with a strong interest in business intelligence, get founders ready for the intro meetings, and ensure seamless cooperation post-deal.

Do you have available data or research to purchase on the BI market?

Undoubtedly! Our specialists provide bespoke insights into the BI market, including detailed industry reports, competitor evaluations, and comprehensive market studies to place you at the forefront.

Which growth stage of companies have you worked with in the past?

We help BI startups by guiding them through the Seed to Series B growth stages, along with assistance in pre-seed and Series C+ stages and collaboration with top industry players and VC funds.

Venturing into the BI industry? You're in the right place

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