Step into the flourishing sector of cannabis products—where sustainability and wellness bring innovation into the cannabis field.
The cannabis products industry is promising and profitable. Growing legalization and changing customer preferences are fueling its market potential. Of course, VCs could dole out far bigger tickets, but in terms of the current economic situation, the investor interest remains relatively high.
The industry ensures a favorable environment for securing cannabis funding and offers significant opportunities for startups to grow and succeed:
Yes, the cannabis products industry is a highly lucrative space. Yet, funding hurdles, regulatory uncertainty, and stigma may put the brakes on a cannabis startup’s progress.
We’re a one-stop shop for fundraising assistance, outsourced M&A advisory, business growth consultancy, and impeccable pitch deck design.
Check out our cannabis products market research to discover industry trends, potential startup risks, and crucial tips on getting funding.
The cannabis products market is set to hit a whopping $610.2 billion by 2032.
The number of people consuming cannabis globally.
Countries allow medical cannabis and legal recreational use.
Individuals consider price and THC percent while purchasing cannabis products.
In consuming alternative cannabis products like edibles, beverages, vapes, and pre-rolls.
The cannabis industry is constantly growing. And even insiders aren’t always sure what will come next. Yet, taking a sneak peek into cannabis industry trends can help understand its future better:
CBD and Delta-8 boom: offering legal alternatives to traditional THC products.
Legalization: making cannabis products legal in more regions.
Cannabis M&A: supporting navigating the oversaturated markets.
Diverse products: creating alternative cannabis products like edibles to cater to changing customer needs.
Why it matters: being trend-aware is not an option but a must for cannabis startups if they want to plan their business strategy effectively, attract investors, gain an advantage over competitors, and build a solid customer base.
Key verticals where funding flows:
The huge market potential of the cannabis products industry comes with a set of significant obstacles.
Cannabis startup funding has plummeted. It’s not because cannabis VCs lost interest in the field but because they started searching for new options.
Such turbulence makes securing the necessary cannabis venture capital challenging for startups:
To survive in the cannabis market, startups need to:
In many regions, the legal status of cannabis is a moving target. Laws vary from place to place and change rapidly.
The regulatory uncertainty of cannabis makes it hard for startups to operate and plan effectively. And it leads to:
To mitigate this challenge, cannabis startups should:
Not all investors and consumers have a soft spot for cannabis products. Historical legal prohibitions, coupled with cultural stigmatization, are the reason for it.
Sigma surrounding cannabis may lead to:
To overcome cannabis-associated stereotypes, startups need to:
Managing strict quality checks and supply issues is a must for cannabis startups.
A failure to do this may:
Addressing this problem requires:
The cannabis industry is still highly interesting for investors. Despite a small dip, the future looks bright for this sector.
Securing cannabis funding is challenging in today’s volatile economy. Still, startups with a strong business plan and financial model, coupled with a compelling pitch deck, stand a solid chance of winning VC investment.
On average, we handle documentation in 2-3 weeks. But sometimes it might take around a month. Feel free to ask for more information.
Some presentations lack a coherent investment narrative, dampening the overall impact and steering investors towards projects that showcase more clarity and promise. Second, many fail to address the pivotal ‘Why now?’ question, presenting a poor go-to-market strategy and business model. Finally, most cannabis product pitch decks fail to demonstrate traction. Like this, investors aren’t sure if everything you’re going to do will work.
The cannabis market is getting crowded fast, thanks to its rapid growth, more favorable regulations, and changing customer views. This makes it easier for new businesses to jump in. Plus, there are lots of established players like Curaleaf Holdings and Tilray Brands.
We help investment funds dig deep into prospective cannabis products projects through comprehensive due diligence, ensuring they back profitable initiatives. Additionally, we roll out full-fledged fundraising support for our partner fund’s associated companies.
Absolutely! We can help with your M&A goals, whether in the cannabis products space or beyond. We take care of everything, from finding potential deals to evaluating them and ensuring smooth collaborations after the deal is sealed.
Of course! We assist you in establishing connections with the ideal cannabis products venture capitalists. Initially, we evaluate your project based on the team structure, product, and the capital you intend to raise. Then, we steer you in collaborating with the VCs, ensuring a fruitful relationship both during and after the negotiation process.
Yes, we do! Our analysts ensure customized cannabis products market research. As this segment is multifaceted, we pay attention to every detail, including competitive analysis and industry reports. Plus, we utilize reliable proprietary data sources to help you wrap your head around the cannabis scene.
Our experts provide growth and fundraising support for cannabis startups, guiding them from their initial Pre-Seed phase right up to Series C and further.
From end-to-end fundraising support to M&A advisory and growth hacking, Waveup will help catapult your cannabis products project to new heights. Leave your email, and let's talk!
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