Flexible Workspace

Explore the flexible workspace industry—where convenience meets innovation, creating essential spaces for modern work and collaboration.

Changing how and where we work

The flexible workspace sector stands at the forefront of work culture transformation. Employees need more dynamic and adaptable office environments, especially in the post-COVID-19 era. The flexible workspace market is skyrocketing due to the rising demand for cost-effective office solutions and the focus on sustainability and community. And, of course, this evolution sparks investor interest.

Why it matters:

The future of the flexible workspace industry looks promising, with numerous valuable opportunities for startups to capitalize on:

  • Tech integration (virtual meeting rooms, smart office solutions, etc.)
  • Sustainability initiatives
  • Hybrid work models
  • Customizable spaces

Between the lines:

Along with the fruitful opportunities, significant challenges await flexible workspace startups—how to manage high upfront costs, adapt to ever-changing market trends, and demonstrate their project viability and profitability to potential investors.

We’ve helped many flexible workspace startups, so we do know how to make your business successful and attractive to investors

Funds attracted
Startups boosted
Verticals explored

What we do:

Our expertise lies in securing crucial funding, M&A advisory, and devising exceptional market entry plans and persuasive flexible workspace pitch decks.

Go deeper:

Explore our flexible workspace market analysis to learn about its trends and challenges and find key advice on attracting investment.

3x growth
The flexible workspace market is set to see triple growth by 2032.


Individuals seek flexible workspace opportunities.

Driven by the growing demand for adaptable and cost-effective office solutions and tech innovations

Of job seekers consider work flexibility a major reason for changing their jobs.

2.5x less

The percentage of burnout is 2.5 times less (14% compared to 36%) among employees with flexible work options.

Every 2nd

Employee considers remote work to decrease the rate of absenteeism.


In 2022, the flexible workspace funding was over $1.10B

Key verticals:

  • Co-working space providers
  • Technology-driven workspace solutions
  • Hybrid office solutions
  • Sustainable workspace design

Leading flexible workspace investors

Write to us to know more

Key milestones of flexible workspace startups

Founders should be ready to address the following challenges to succeed in this dynamic space.

High upfront costs:

With significant upfront investments in real estate, tech, and furnishings taking the front seat, founders struggle to achieve high occupancy rates fast.

Why it matters

This makes it hard for startups to cover their expenses and turn a profit. Plus, it limits investments in business growth initiatives—money needed for innovation and expansion may be spent on covering occupancy costs.

What it takes:

  • Pick location wisely: think about locations with high demand and low rental costs
  • Diversify revenue channels: leverage additional revenue streams like catering services or event hosting
  • Utilize space rationally: offer various workspace options like meeting rooms, hot desks, private offices, etc

Building a strong community:

The more engaging and vibrant the community is, the larger number of clients will be attracted and retained. The community gives a sense of belonging and encourages cooperation.

Why it matters

A lack of people may:

  • Increase member turnover and marketing costs
  • Decrease revenue
  • Limit networking opportunities

What it takes:

  • Organize events and workshops that cater to members’ preferences and interests
  • Leverage tech platforms to foster communication, share information, and connect people

Outrunning rivals:

Work trends and client needs are as changeable as weather. Thus, be agile and adaptable enough to stay competitive.

Why it matters:

If you fall behind on industry trends, you risk to:

  • Lose relevance: your workspaces may become outdated and less appealing
  • Be unable to capitalize on new opportunities: it’s hard to attract new customers and expand your business with a service far from customers’ expectations and needs

What it takes:

  • Explore the flexible workspace market: try to stay up-to-date on industry trends all the time through diligent market research
  • Embrace innovations: be always ready to adopt new technologies and implement trending initiatives
  • Improve your service: gather customer feedback and use it to make your workspace offerings better

Demonstrating profitability:

Investors are zooming in on startups with a clear path to profitability. And preferably in the short term. Unfortunately, flexible workspace startups tend to have longer payback periods. They have high upfront costs. Plus, they need time to build a community.

Why it matters:

Failure to showcase the project’s viability and profitability may result in:

  • Limited access to venture capital
  • Refusal of VCs to provide financial backing

What it takes:

  • Highlight strong industry fundamentals: showcase the industry’s growth potential and resilience to economic turbulence
  • Demonstrate relevant financial forecasts: work on your financial model and include realistic and well-prepared financial projections
  • Ensure various revenue streams: show that your project can go beyond just membership fees
  • Showcase your growth roadmap: include your business strategies and pitch deck to ensure your project’s viability and future success


How attractive is the industry to potential flexible workspace investors?

The flexible workspace industry is highly attractive to investors thanks to its growing demand, scalability, and alignment with modern, flexible work trends.

If you are a flexible workspace startup, how easy is it to raise funding today?

For a flexible workspace startup, raising funding nowadays may be challenging. Yet, it’s possible, especially if the startup aligns with current market trends, tech innovations, and sustainability.

How long does it take to create a pitch deck and financial model for a flexible workspace startup?

On average, we handle documentation in 2-3 weeks. But sometimes it might take around a month. Feel free to ask for more information.

What are the key mistakes flexible workspace startups make in their pitch decks?

Many flexible workspace pitch decks fail to provide a compelling investment storyline. Plus, they don’t include information about why they chose exactly this market and exactly at this time. Some presentations lack a competition slide. This signals investors that the startup lacks relevant information on the landscape to carve out a competitive advantage and achieve profitability.

How competitive is the flexible workspace market?

The flexible workspace market is highly competitive, with a mix of established players and new entrants vying for a bigger market share. This rivalry is fueled by the growing demand for flexible, innovative workspaces, creating a wide range of offerings, from co-working spaces to hybrid office solutions.

What services do you provide for investors looking to invest or already investing in flexible workspaces?

Our experts help investors find flourishing flexible workspace opportunities to capitalize on. Our service package includes comprehensive due diligence on the projects within the flexible workspace industry, devising a coherent, informative, and visually rich presentation, and connecting startups with the relevant VCs interested in investing in the flexible workspace sector.

Do you provide flexible workspace M&A support?

Yes, we do! Our team assists with flexible workspace M&A by scouting for promising opportunities, evaluating them for potential success, and facilitating smooth partnerships that continue well after the deal is closed.

Do you make intros to flexible workspace VCs?

Of course! We help link you with the right venture capitalists in the flexible workspace industry. By assessing your project’s team setup, round size, and product, we’ll guide you in partnering with investors throughout the entire deal and beyond.

Do you have data or research available to purchase on the flexible workspace market?

Yes, we do! Our analysts ensure customized flexible workspace market research. As this segment is multifaceted, we pay attention to every detail, including competitive analysis and industry reports. Plus, we utilize reliable proprietary data sources to help you wrap your head around the flexible workspace scene.

Which growth stage of companies have you worked with in the past?

Our team provides growth and fundraising assistance to flexible workspace industry newcomers, guiding them from the initial Pre-Seed stage all the way through to Series C and beyond.

Looking to get into the flexible workspace industry? Reach out, and let's talk!

Whether you're looking for fundraising support, outsourced M&A advisory, growth strategy consulting, and presentation design, Waveup is your one-stop shop for that and more. Leave your email, and let's discuss your project!

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