Startup-native valuation experts

Business Valuation Services for Startups & Growth Companies

After valuing 150+ startups across 80+ industries, we know what makes a valuation defensible — and what gets torn apart in due diligence. Whether you're raising capital, entering an M&A deal, or planning your next move, we deliver valuations that hold up. Updated for 2026 market conditions.

Business valuation services determine a company's fair market value using income, market, and asset-based approaches. Waveup provides startup-focused business valuations for fundraising, M&A, 409A compliance, and strategic planning, with 150+ company valuations completed across 80+ industries since 2014.

  • 150+ startup and growth company valuations
  • $3B+ raised by our clients using Waveup work
  • Fundraising, M&A, 409A, litigation, and strategic planning

Valuations that drive real outcomes

Having valued companies from pre-revenue to $1B+, we've learned that a good valuation isn't just a number — it's the story behind the number that wins investors over.

TRACK RECORD
150+
startup valuations completed
CLIENT OUTCOMES
$3B+
raised by our clients
EXPERIENCE
11
years in startup advisory
GLOBAL REACH
64
countries served

When do you need business valuation services?

    Fundraising
    Most common

    Set a defensible pre-money valuation before your seed, Series A, or growth round. We use the Venture Capital Method and comparable analysis — not guesswork.

    M&A transactions

    Know your company's fair market value before entering buy-side or sell-side negotiations. Our valuations have supported deals from $500K to $100M+.

    409A compliance

    Get a compliant fair market value for stock option pricing. We understand complex capital structures, liquidation preferences, and option pool sizing.

    Strategic planning & exit prep

    Understand your current value and the levers that increase it. We model scenarios so you know exactly what drives your valuation up — or down.

    Litigation & dispute resolution

    Defensible valuations for shareholder disputes, divorce proceedings, insurance claims, and contract damages. Our reports stand up to scrutiny.

    Financial reporting

    ASC 805 purchase price allocations, ASC 820 fair value measurements, ASC 350 goodwill impairment testing, and ASC 718 stock-based compensation valuations.

How we value your business

  • Income approach
  • Market approach
  • VC Method
  • Asset-based
Discounted Cash Flow (DCF)Discounted Cash Flow (DCF)Discounted Cash Flow (DCF)

We project your future cash flows and discount them to present value using a risk-adjusted rate. In our experience with 150+ valuations, the biggest mistake founders make is using generic discount rates. We calibrate WACC to your specific stage, industry, and risk profile — following AICPA valuation standards while adapting for startup realities that traditional firms miss.

Comparable company & transaction analysisComparable company & transaction analysisComparable company & transaction analysis

We benchmark your company against public comparables and recent M&A transactions in your sector. For example, a B2B SaaS startup with $2M ARR and 120% net retention would be compared against recent transactions in the 8-15x ARR range — not generic software multiples. Our database of 884 projects across 414 industries gives us proprietary comparable sets that generic databases miss.

Venture Capital MethodVenture Capital MethodVenture Capital Method

Purpose-built for early-stage startups. After working with 800+ startups, we can tell you that this is how VCs actually think about your company's worth — yet none of the Big 4 firms use this method. We estimate your exit value, apply expected returns for the investor's target IRR, and work backwards to a pre-money valuation.

Adjusted net asset approachAdjusted net asset approachAdjusted net asset approach

When the value lies in tangible assets, IP portfolios, or real estate holdings, we use an asset-based approach adjusted for fair market value. Particularly relevant for hardware startups, biotech with IP, and real estate funds.

Startup-native expertise

We speak ARR, MRR, LTV/CAC, and runway — not just EBITDA multiples

Venture Capital Method and Berkus Method for pre-revenue companies

Based on our analysis of 150+ valuations: startups that use stage-appropriate methods raise 20-30% more

Full support from pre-seed through Series B, IPO preparation, and M&A exits

Speed that matches founder timelines

2-4 weeks from kickoff to final report

Urgent delivery in as little as 1 week

Traditional firms take 6-12 weeks — we move faster because this is all we do

Full-stack integration

Your valuation feeds directly into pitch deck, CIM, and financial model

We build those too — one team, one story, one defensible package

884 projects across 64 countries — we've seen every scenario

Our business valuation process

We've refined this over 150+ valuations. Most projects take 2-4 weeks — not the 3 months you'd wait at a Big 4 firm.

    1. Discovery & data collection

    We start with a call to understand your business, the purpose of the valuation, and your timeline. Then we collect financials, cap table, and market data.

    2. Industry & market analysis

    We research your sector, competitive landscape, and comparable transactions. Our database of 884 projects across 414 industries gives us a head start.

    3. Financial analysis & modeling

    We build or review your financial model, stress-test assumptions, and identify the key value drivers specific to your stage and industry.

    4. Methodology & application

    We select and apply the right methods — DCF, market comps, VC method, or a combination — and document every assumption for defensibility.

    5. Report delivery

    You receive a comprehensive valuation report with clear methodology, supporting exhibits, and a defensible conclusion for investors or counterparties.

    6. Ongoing support

    Need to walk investors through the valuation? Facing questions from a buyer's advisors? We support you through the deal process, including expert testimony.

Business valuations that drove results

$100M real estate fund

Valued and structured a multifamily real estate fund from scratch. Our valuation framework attracted institutional LPs who needed a defensible basis for their investment committee approval.

  • Fund structure + valuation from zero
  • Institutional LP-ready framework
  • Closed in 12 months
$100M fund size
12 months to close
Read case study

$1B+ battery company M&A

M&A valuation advisory for a global lithium-ion battery company. Our analysis supported 2 strategic acquisitions and helped the company grow to $1B+ in revenues.

  • Buy-side valuation for 2 acquisitions
  • Cross-border deal structuring
  • Revenue growth to $1B+
$1B+ revenues by 2020
2 acquisitions completed
Read case study

$6M AI AdTech seed round

Built the financial model and valuation for an AI AdTech startup. The defensible valuation secured a $6M seed round — closed in just one month.

  • Financial model + valuation package
  • Investor-ready in weeks
  • Closed in 1 month
$6M seed round
1 mo time to close
Read case study

5 business valuation mistakes that cost founders money

    Using the wrong valuation method

    A pre-revenue SaaS startup can't be valued the same way as a profitable manufacturing company. Yet we see founders apply DCF to businesses with zero cash flow, or use revenue multiples from the wrong sector.

    Relying on rule-of-thumb multiples

    "SaaS companies are worth 10x revenue" is a dangerous oversimplification. Multiples vary wildly by growth rate, retention, market size, and competitive position. We've seen 3x to 30x in the same sector.

    Ignoring the cap table complexity

    Liquidation preferences, participating preferred, anti-dilution provisions — these all affect what your common stock is actually worth. A headline valuation means nothing if the waterfall analysis tells a different story.

    Skipping the market context

    Your company doesn't exist in a vacuum. Market conditions, comparable transactions, and investor sentiment all affect your valuation. A company worth $50M in 2021 might be worth $20M in 2026 — or $80M.

    Getting valued by someone who doesn't understand your business

    Traditional valuation firms optimize for compliance, not for fundraising outcomes. They'll give you a defensible number — but not one that helps you raise at the right price.

Who should value your business?

Traditional firms
  • CPAs, CVAs, and Big 4 firms
  • Best for: tax compliance, litigation, financial reporting
  • Typical timeline: 6-12 weeks
  • Optimized for defensibility, not fundraising outcomes
M&A advisors
  • Investment bankers and boutique M&A firms
  • Best for: sell-side and buy-side transactions
  • Focus on deal-specific valuation
  • Usually part of a broader M&A engagement
Startup-native advisors
  • Waveup: 150+ startup valuations across 80+ industries
  • Best for: fundraising, 409A, strategic planning
  • 2-4 weeks, not months
  • We speak ARR, burn rate, and VC method — not just EBITDA

Valuation methods compared

Method
Best for
Stage
Accuracy
DCF (Income)
Companies with predictable cash flows
Series A+
🟢 High — if assumptions are solid
Comparable Companies
Benchmarking against public/private peers
Any stage with peers
🟡 Medium — depends on comparable quality
Berkus Method
Pre-revenue with no financial history
Idea to pre-seed
🟠 Low-medium — qualitative
Asset-Based
IP-heavy, hardware, real estate
Any
🟢 High for tangible assets

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Business valuation services FAQ

Why do I need a professional business valuation?

Three reasons: credibility, leverage, and compliance. A professional valuation gives you a defensible number backed by recognized methodologies (DCF, comparable analysis, Venture Capital Method) that investors and counterparties respect. Based on our experience with 150+ startup valuations, founders who come to negotiations with a professional valuation raise at 20-30% higher prices than those who let investors set the terms. And for 409A compliance, GAAP financial reporting, or litigation, a qualified independent appraisal isn't optional — it's required.

How much do business valuation services cost?

Our business valuation projects typically range from $3,000 to $15,000 depending on complexity, purpose, and timeline. Simple 409A valuations for early-stage startups start at the lower end, while full M&A valuations with detailed reports fall at the higher end. We provide a fixed-price quote after the initial discovery call.

How long does a business valuation take?

Most valuations take 2-4 weeks from kickoff to final report. For urgent needs (fundraising deadline, M&A closing), we can deliver in as little as 1 week. Traditional firms typically take 6-12 weeks — we move faster because startup valuations are our core expertise, not a side practice.

What documents do I need for a business valuation?

At minimum: financial statements (P&L, balance sheet, cash flow), cap table, and a brief company overview. For more comprehensive valuations, we'll also want: financial projections, customer metrics (MRR, churn, LTV/CAC), comparable company data, and any prior term sheets or valuations. We'll tell you exactly what we need after the discovery call.

What's the difference between a business appraisal and a valuation?

In practice, they're often used interchangeably. Technically, an "appraisal" usually refers to tangible asset valuation (real estate, equipment), while "valuation" encompasses the entire business including intangible assets, goodwill, and future earnings potential. For startups, you almost always need a full business valuation, not just an asset appraisal.

Do I need a business valuation for fundraising?

Not always — many seed and pre-seed rounds use SAFE notes or convertible notes that defer valuation. But for priced rounds (Series A+), having an independent valuation strengthens your negotiating position and gives investors confidence. We've seen founders who come to the table with a well-supported valuation raise 20-30% more than those who let investors set the price.

What valuation method is best for startups?

It depends on your stage. For pre-revenue startups, the Venture Capital Method or Berkus Method are most appropriate — they work backwards from expected exit value. For startups with revenue, comparable company analysis combined with DCF provides the most defensible result. We typically use 2-3 methods and triangulate to a final range. For 409A compliance specifically, the IRS requires a qualified independent appraisal — our reports meet this standard.

How often should I update my business valuation?

At minimum: before each fundraising round, before any M&A transaction, and annually for 409A compliance. In practice, we recommend updating whenever a material event occurs — landing a major customer, hitting a revenue milestone, or seeing significant market changes. An outdated valuation is worse than no valuation.

Can a business valuation help me raise more funding?

Yes — and we've seen it repeatedly. A well-supported valuation shifts the negotiation dynamic. Instead of investors dictating terms, you come to the table with data. After working with 800+ startups, we've found that founders with professional valuations raise at 20-30% higher valuations on average, because they can articulate and defend their worth.

What documents do I need to prepare for a valuation?

Here's the checklist we send every client:

  • Financial statements — P&L, balance sheet, and cash flow (last 2-3 years + YTD)
  • Cap table — current ownership, option pool, any convertible instruments (SAFEs, notes)
  • Financial projections — 3-5 year forecast (we can build this if you don't have one)
  • Key metrics — MRR/ARR, churn, LTV/CAC, burn rate, runway
  • Prior term sheets or valuations — any existing 409A reports or investor offers
  • Company overview — pitch deck, product description, competitive landscape

Don't have all of these? That's normal for early-stage startups. We'll work with what you have and build what's missing.

Ready to know your true value?

Get a defensible business valuation from experts who've valued 150+ startups across 80+ industries. We'll start with a free 30-minute consultation to understand your needs.

Schedule a free consultation