LuxeFactor.ai
Full launch in 30 days: identity, animated product site, CMS, lead tracking, and a design system they've scaled ever since.
The SaaS web design agency built inside a fundraising firm. Product sites, CMS, funnels, and motion — shipped in 1-6 weeks by the team behind $3B+ raised across 600 startups, with every page pressure-tested against real investor and paid-funnel feedback.
Waveup is a SaaS web design agency that builds conversion-optimized product websites, landing pages, design systems, and lead funnels for funded SaaS startups. Based in London with global delivery since 2014, Waveup combines web design with fundraising — the same team has helped clients raise over $3B across 600 startups, including $630M in 2025 alone.
Brand Identity
UX/UI Design
Design Systems
Product Websites
Landing Pages
Growth Marketing
Full launch in 30 days: identity, animated product site, CMS, lead tracking, and a design system they've scaled ever since.
Built the brand from zero and shipped a complete product site — identity, visual language, key pages, and content — in three weeks.
Full go-to-market stack: new brand, site, design system, playbooks, lead funnel, and a programmatic investor + SEO engine powering 1,500 ranking pages.
Two weeks from kickoff to live: brand, motion-driven site, content, and a lead funnel that 5x'd inbound.
Every venture got brand, product, and growth under one roof.




From audit to launch in 1-6 weeks — the compressed funnel-first process we've used for LuxeFactor, Hesytech, Joltoo, and N² Labs.
One-week positioning and funnel audit before any design starts. We map the buyer journey across marketing site, pricing, comparison pages, and demo flow, then lock a site architecture tied to PQL and MQL targets. Same audit that preceded Hesytech's 3-week rebuild and LuxeFactor's 30-day launch.
Homepage, feature pages, pricing, and SaaS landing page design built for demo requests, trial signups, and self-serve activation. Product-led web design principles applied to every CTA — pressure-tested against real paid-campaign data and investor-conversation feedback before a single line of code is written.
Webflow, Next.js, or headless CMS — stack picked around your engineering team and roadmap. Full production: responsive, accessible, Core Web Vitals-optimized, schema.org structured data, GA4 and HubSpot or Segment analytics, CRM form integrations wired on day one.
Post-launch is where most agencies disappear. We stay. Heatmaps, A/B tests, landing-page iteration tied to paid campaigns, and quarterly funnel reviews. The site keeps compounding instead of gathering dust — included in Scale and Multi-workstream retainers.

A one-week positioning and funnel audit before any design starts. We map the buyer journey across marketing site, product pages, pricing, and demo flow — identify the friction points that cost conversion — and lock a site architecture tied to PQL and MQL metrics. Same audit we ran before Hesytech's rebuild (3 weeks to live, $8M raised) and LuxeFactor's product site (1 month end-to-end, 2x sales lift).

Homepage, feature pages, pricing, and comparison pages designed for demo requests, trial signups, and self-serve activation. Every interaction tested against real paid-campaign and investor-conversation feedback — we run the fundraising arm, so every CTA is pressure-tested before ship. Motion, component library, and design tokens documented in Figma and code, benchmarked against Usability.gov usability evaluation methods.

Webflow, Next.js, or headless CMS — we pick the stack based on your engineering team and roadmap. Full production: responsive, WCAG-accessible, Core Web Vitals-optimized, schema.org structured data, GA4 with HubSpot or Segment analytics, CRM form integrations. Joltoo's 1,500 SEO pages and N² Labs' 2-week full stack both shipped this way.

Post-launch is where agencies drop off. We stay. Heatmaps, A/B tests, conversion rate optimization, landing-page iteration tied to paid campaigns, SEO content pipeline, and quarterly funnel reviews. Scale and Multi-workstream retainers include ongoing growth work — the site keeps compounding instead of gathering dust.
Founders, investors, and operators — here's the outcome.
Several investors told me it was one of the best decks they've seen.
Insightful, strategically minded, experienced, thoughtful & proactive.
The project was delivered consistent with the established timeline.
A trusted advisor in the fundraising process and market.
Presentations that resonate perfectly with institutional investors.
Waveup produced an excellent investment document for use with potential investors.



Brand identity
Naming, logo, and full visual systems for funded SaaS startups. Strategy through rollout in 1-6 weeks.
UX design
Complex product interfaces simplified. Onboarding flows, dashboards, and data-heavy UX for B2B SaaS.
Design systems
Component libraries and token systems that survive a Series B rewrite. Figma + code, fully documented.
Landing pages
Funnel-ready landing pages tied to paid and outbound campaigns. Built for A/B testing and lead capture.
Pitch deck design
800+ decks built, $3B+ raised. Visual storytelling for founders closing seed through Series B.
Pitch deck consulting
Deck narrative, investor framing, and storyline coaching for founders prepping for the partner meeting.
We partner with funded SaaS founders on sites that have to pull weight — demo requests, trial signups, and investor scrutiny all at once. Let's scope it.
A SaaS web design agency is a firm that builds marketing and product websites specifically for software-as-a-service companies — not enterprise brochureware, not e-commerce, not consumer sites. Scope usually covers homepage, feature pages, pricing, comparison pages, demo and trial-signup flows, landing pages tied to paid campaigns, and the CMS that powers it all. Waveup is a SaaS web design agency for funded startups: since 2014 we've shipped product sites for 600+ companies, with $3B+ raised on the work we've done.
Fifteen-minute discovery call. We'll scope the site, CMS, and funnel work — and tell you honestly whether Waveup is the right fit for your stage and roadmap.