Startup fundraising consultant · Seed to Series D
Startup Fundraising Consultant. $3B+ Raised. 884 Rounds Run.
Most founders lose 6 months talking to the wrong investors. We built Waveup to fix that. Our clients have raised from Antler, Bessemer, Creandum, Cherry, and a16z — from $400K pre-seeds to $149M real-estate raises. If you're ready to raise smarter, you're in the right place.
- Full fundraising stack: pitch deck, model, valuation, data room, outreach
- Retainer standard · hybrid retainer + success for ready-to-raise startups
- Named VC outcomes: Antler, Bessemer, Creandum, Cherry, a16z
Waveup is a startup fundraising consultant and advisory firm founded in 2014, headquartered in London. We help early-stage and growth-stage startups raise seed through Series D capital by combining investor-grade pitch decks, financial models, valuations, data rooms, and targeted investor outreach — managing equity dilution and term-sheet economics alongside the raise itself.
The kind of rounds we run

Fundraising track record, not fundraising theory

Why founders hire a startup fundraising consultant
You're 6 months in and no term sheet
- 40 investor calls, zero offers — the process is leaking somewhere
- Usually a stage-mismatched target list or a pitch that lands wrong
- Every silent month burns ~8% of runway and weakens negotiating leverage
- A fundraising consultant diagnoses the leak in weeks and restarts the process correctly
You have the data but can't tell the story
- Real product, real revenue — investors still pass
- 7 of 10 no-votes trace back to narrative, not fundamentals
- We reframe your numbers into a thesis Series A leads actually fund
- Same metrics, a story investors can defend to their partners
Your network doesn't include tier-1 VCs
- Angels and accelerator alumni are a structural disadvantage at Series A+
- Tier-1 rounds happen in rooms cold emails never reach
- We open 200+ warm VC intros — stage-matched, thesis-filtered, timed for leverage
- Our clients have closed rounds led by Antler, Bessemer, Creandum, Cherry, and a16z
Your financial model won't survive diligence
- Founders lose rounds in meeting two, not meeting one
- One broken formula or runway mismatch ends a deal
- LTV/CAC that flips at scale kills Series A momentum
- We stress-test the model before the VC associate does
You're bootstrapping the raise alongside the company
- Running a round is itself a full-time job
- You can ship product or run a 200-investor process — not both well
- We run outreach, diligence, and process end-to-end
- You operate the business; we operate the raise
Your valuation ask has no spine
- "Our friend raised at $40M" is not a valuation
- Investors counter hard; dilution balloons from 18% to 28%
- We defend valuation with DCF, comps, VC Method, and scorecard
- Equity math that still holds two rounds out
How we actually run a raise
Week 1–2: fundraising diagnostic — readiness audit, stage-fit review, story map, target dilution range, and use-of-funds bridge to the next milestone
Week 2–4: build the stack — pitch deck, financial model, valuation, cap-table scenarios, KPI dashboard, and data room indexed against investor diligence lists
Week 3–6: investor list, warm-outreach infrastructure, ICP-matched VC research, and tier-1 / tier-2 / tier-3 fund sequencing to preserve leverage
Week 4+: live process — intros, Q&A prep, diligence support, term-sheet review, pro-rata and anti-dilution clause negotiation, and first-close orchestration
Startup-native, not generalist
We speak ARR, MRR, LTV/CAC, burn multiple, payback period, and net-revenue-retention — not just IRR and EBITDA
VC Method and Berkus for pre-revenue; comps, DCF, and scorecard for growth-stage — whichever defends the lowest acceptable dilution range
70% faster deal close than founders running raises solo (median across our 2024–2025 cohort of 170 active mandates)
We've raised for SaaS, FinTech, HealthTech, Real Estate, Deep Tech, Crypto, Consumer, E-commerce, and regulated verticals (med-device, climate, defense-adjacent)
One team, full capital stack
Deck, model, valuation, CIM, data room, outreach, diligence Q&A, and term-sheet review — built and owned by the same senior team
No hand-offs between agencies, no story drift between documents, one consistent set of numbers across every artifact an investor will see
Raised? Exit next? We also run M&A advisory, due-diligence prep, and valuation work under one roof — so the equity story compounds across rounds
Fundraising case studies
A $10M Series A for a US beverage company
A US healthy-energy-drink startup needed a round that could stand up to consumer-CPG diligence — category positioning, unit economics, and a growth narrative that didn't lean on hype. We rebuilt the deck, the model, and the investor list, then ran a clean Series A process into US consumer and strategic funds.
- $10M Series A closed with US consumer investors
- Healthy-energy-drink category · US market
- Full stack: deck, model, positioning, investor outreach

$4M pre-seed for a B2B sales AI startup
No product, no traction, pitch-only round. We built the narrative, the model, and the target list — and closed $4M at a $40M valuation. One client hit first term sheet in 9 weeks after the new deck went live.
- $4M raised at $40M pre-money
- Pre-product, pre-revenue — pitch-only round
- First term sheet in 9 weeks

$6.3M Series A for a European B2B SaaS
A European market-intelligence SaaS needed the full fundraising stack: pitch deck, model, valuation, and investor outreach. We ran the process end-to-end and closed a $6.3M Series A.
- $6.3M Series A closed
- European B2B SaaS, market-intelligence vertical
- Full-stack fundraising services for startups

Industries we raise for
The numbers behind our startup fundraising consulting
Founders don't hire marketing copy. They hire operators who can point at outcomes. Here's what Waveup clients get from working with us.
How to run your round — your four real options
- You write the deck, the model, the valuation
- You build the investor list and manage 200 threads
- Best for: founders with deep VC networks and prior raises
- Risk: the raise takes 9–12 months and eats your operating time
- A deck designer or marketing agency handles materials
- Best for: founders who only need design polish
- Gap: no financial modeling, no valuation, no VC intros
- Risk: pretty deck, broken model — fails in meeting two
- 7–10% success fee, minimums starting ~$25K/mo
- Best for: $20M+ raises, M&A, growth-stage
- Gap: most won't touch seed or Series A rounds
- Risk: bankers optimize for deal close, not startup fit
- Full stack: deck, model, valuation, data room, outreach
- Retainer standard · hybrid retainer + success for ready-to-raise
- 200+ warm VC intros · clients raised from Antler, Bessemer, a16z
- Near-100% success rate on engagements we accept
Waveup vs agency vs banker vs DIY
The full capital stack we build with you
Investor pitch deck
800+ decks built. The deck investors actually read — not 40 slides of bullet soup.
Financial modeling
Investor-grade three-statement models. Built to survive a Series A analyst with a calculator.
Business valuation
A defensible pre-money valuation. DCF, comps, VC Method — the right method for your stage.
Confidential information memorandum
For growth-stage and M&A raises, the CIM is your story. We write CIMs that get re-read.
M&A advisory
If the next round is an exit instead of another raise, we run the M&A side of the stack too.
Due diligence prep
Your diligence room decides the round's second half. We prep it before the VC's associate asks.
Pre-seed funding
Earliest-stage fundraising with lean deliverables — friends, angels, accelerators, first institutional.
Business plan
Narrative, market sizing, operating plan — the backbone document many LPs and strategics still ask for.
When to hire startup funding consultants
Based on the rounds we've run over a decade, these are the six moments when bringing in fundraising consultants for startups pays for itself many times over — whether you're protecting equity, minimizing dilution, or shortening the path to a term sheet.
You have product or early traction and need to raise your first priced round. We build the deck, the model, and the target list of stage-matched investors — plus a defensible valuation that keeps dilution in a healthy band (typically 15–20% on a seed round). For earliest-stage rounds, our pre-seed funding service is the right starting point.
You have revenue, a repeatable motion, and now need institutional capital. The bar jumps from promise to proof. We translate your metrics into the thesis Series A leads actually fund.
The round is bigger, the diligence is deeper, and the storytelling shifts from vision to scaling economics. We prep the CIM, the data room, and the investor narrative for growth-stage raises.
You're between priced rounds and need a clean bridge — without spooking the next lead. We structure the ask, manage existing-investor conversations, and keep the next round clean.
LP-ready fund structures, institutional-grade memos, waterfall and carry modeling, and a deck that passes investment-committee scrutiny. Our clients include a Saudi real-estate developer that closed $149M and a U.S. multifamily fund that closed its first $100M — both required custom capital raising services distinct from traditional startup fundraising.
You took 50 meetings, got no lead, and now your cap table, narrative, and valuation expectations all need a reset. We diagnose what broke — usually materials, stage-fit, or dilution math — rebuild the investor-ready stack, and run a new, cleaner process with fresh targets. This is where hiring a startup fundraising consultant changes the outcome instead of repeating it.
Startup fundraising consultant FAQ
What does a startup fundraising consultant do?
How much do fundraising consultants cost?
When should a startup hire a fundraising consultant?
How do I choose a startup fundraising consultant?
What's the difference between a fundraising consultant, an investment banker, and a fundraising advisor?
Do you work on a success fee?
How long does a typical fundraising round take with a consultant?
How do you hire startup funding consultants responsibly?
What industries do you run fundraising for?
How is venture capital consulting different from fundraising consulting?
Can Waveup introduce me to VCs?
What deliverables do I get with Waveup's capital raising services?
Do you work with pre-revenue / pre-product startups?
How do I raise capital for my startup without an advisor?
What's your success rate on fundraising engagements?
Where are your fundraising consultants based?
Tell us about your round.
30-minute fundraising diagnostic. We'll read your deck, financial model, and cap-table assumptions and tell you whether your round is raisable right now — and at what valuation. If it isn't, we'll tell you what to fix first. No pitch, no proposal.
















































































