Fractional CFO services · Series A through late growth
Fractional CFO Services for Venture-Backed Scaleups
Most companies searching for a fractional CFO don't actually need one — they need a better model, cleaner board pack, or sharper FP&A cadence, all covered by a project engagement. We reserve fractional CFO engagements for venture-backed scaleups where the stakes demand embedded senior finance leadership — a Series C raise, an M&A process, a capital restructure, a CFO-seat transition.
- Project-originated CFO engagements for Series A through late-growth-stage companies
- Serving SaaS, fintech, marketplace, D2C, and AI scaleups with institutional cap tables
- Included in Waveup's $5k or $10k monthly retainer — see /pricing/ for tiers
Waveup provides fractional CFO services selectively to venture-backed companies between Series A and late growth stage. Since 2014, our London-based team has supported 600+ startups across 64 countries with project-originated CFO engagements — covering FP&A, board reporting, investor relations, fundraising strategy, and M&A readiness. Waveup clients raised $630M in 2025.
What a CFO-grade finance function actually delivers
Founders don't hire marketing copy — they hire the firm whose clients close rounds faster and keep follow-on capital warm. Here's what Waveup CFO engagements produce in the numbers that matter.
When fractional CFO is the right call
Pre-raise capital strategy
- You're 6–9 months out from your next round and the window is opening
- The story, the model, and the cap-table math all need one senior owner
- Board members are asking pointed questions your controller isn't scoped to answer
- CFO-grade discipline now = 70% faster close when the raise opens
M&A or exit process in motion
- You're running a sell-side or strategic acquisition
- Diligence workstream needs CFO-grade leadership — not a controller improvising
- Deal-team coordination with bankers, lawyers, and buyer CFOs takes senior presence
- We embed for the length of the process and wind down at close
CFO-seat transition
- Your CFO has left, is leaving, or you're pre-hire
- You need bridge leadership that won't disrupt board rhythm or investor cadence
- Permanent search takes 4–9 months; a fractional CFO holds the seat without creating an internal successor problem
- We hand off to the full-time hire on Day 1 instead of making them rebuild
Board reporting has broken down
- KPI definitions drift between decks; cadence slipped last quarter
- Your next board meeting is four weeks out and the pack isn't started
- Directors are disengaging because the conversation has become status theatre
- We rebuild the board pack, pre-read rhythm, and KPI narrative in one engagement
International expansion or restructure
- New entity, new currency, new regulatory layer
- Your controller isn't scoped for strategic finance above the close
- Transfer pricing, multi-entity consolidation, and cross-border cap-stack need CFO-level ownership
- We scope for the project window and transition out when the function stabilizes
None of the above? You don't need a CFO
- If your agenda is a model, a deck, a forecast refresh, or a KPI build — that's project-based FP&A, not CFO territory
- Most companies searching for "fractional CFO" actually need this lighter engagement
- Our FP&A consulting tier scopes for exactly these use cases — and costs less
- We'd rather route you there than sell a CFO engagement you don't need
How a Waveup CFO engagement runs
- Finance function diagnostic
- Monthly close & management reporting
- Board pack & investor reporting
- Fundraising & capital strategy
- In-house handover or exit

Two-week diagnostic: model quality, KPI definitions, close cadence, reporting maturity, cap-table complexity, upcoming capital agenda. We interview your controller, your lead investor, and your board chair. Output: a build plan plus scope-of-work for the next 6–9 months. Deliverable: diagnostic report plus engagement proposal you can take to the board.

Board-grade monthly pack: P&L, cash bridge, variance commentary, KPI scorecard, narrative memo. We establish the rhythm with your controller and bookkeeper — we don't replace them, we layer strategic finance on top. Template and governance designed so your team runs it solo within 90 days. Deliverable: monthly pack template plus cadence runbook.

Full board deck structure, pre-read discipline, quarterly investor update template, ad-hoc capital memos, annual investor meeting format. The same cadence that kept cap tables warm through the $630M our clients raised in 2025. Deliverable: board deck plus investor update template plus a capital-markets calendar your team can run.

Three-statement model ownership, runway scenarios, raise-size math, investor-outreach sequencing (with access to our 200+ warm VC intros from Antler, Bessemer, Creandum, Cherry, and a16z), term-sheet analysis, board prep. Engagement peaks around capital events. Teams we've supported close rounds ~70% faster than founder-led fundraising. Deliverable: funding-ready model plus raise plan.

The engagement ends with the finance function ready for an in-house hire (Head of Finance, VP Finance, CFO) to step into — or wound down if the mandate was raise-specific. We help scope the hire, interview finalists, and transition the rhythm. The exit is the most valuable part of the engagement. Deliverable: hire spec plus transition runbook.
What a Waveup CFO owns
FP&A and capital strategy: three-statement model, forecast cadence, scenario framework, KPI architecture — owned by one senior finance lead
Board and investor reporting: board pack, quarterly updates, KPI dashboard, ad-hoc capital memos — the cadence that kept investors warm through 2025's $630M cohort
Deal leadership: sell-side M&A, acquisition diligence, down-round negotiation, SAFE-to-preferred conversions
Often plugs into fundraising and M&A workstreams
Startup-native, not big-4 transformation
We speak ARR, MRR, burn multiple, net revenue retention, runway — not Fortune-500 FP&A-transformation vocabulary
No bundled bookkeeping. We layer strategic finance on top of your existing controller or bookkeeper
ICP: SaaS, fintech, marketplace, D2C, and AI scaleups — $5M–$50M ARR with institutional cap tables
Teams we've supported close rounds ~70% faster than founder-led fundraising
Project-originated — not a monthly subscription
CFO engagements emerge from project work (a raise, a model, an M&A process) where we're already embedded — not a generic monthly retainer
Same senior team that built your pitch deck or financial model runs the CFO engagement — no handoff
Waveup clients have raised from Antler, Bessemer, Creandum, Cherry, and a16z
Included in Waveup's $5k or $10k monthly retainer (see pricing)
Fractional CFO deliverables
Based on CFO engagements we've run inside venture-backed companies between Series A and late growth stage, these are the six artifacts that do the heavy lifting — the ones most founders try to build the night before a board meeting.
P&L, cash bridge, KPI scorecard, variance commentary, narrative memo. Board-grade structure, run on the first of every month. Template and governance designed so your team runs it solo within 90 days.
Board deck, pre-read (2–3 pages, distributed 72 hours ahead), minutes support, annual investor meeting format. Replaces the night-before deck with a predictable quarterly rhythm where directors arrive prepared.
Three-statement, cohort, scenario, runway waterfall — refreshed every close. One set of numbers across board pack, investor update, and diligence room. Feeds directly into the next raise without rebuild.
Live dashboard, metric definitions, data-quality governance. Pulls from Stripe, HubSpot, ChartMogul, or your custom stack. Single source of truth for ARR, MRR, burn multiple, NRR — no drift between artifacts.
Twelve-month view of upcoming raise milestones, investor-outreach sequencing, diligence readiness, and board-meeting cadence. Investors see you running a deliberate program, not improvising.
Deal-team leadership, LOI negotiation, diligence room build-out, down-round structuring, SAFE-to-preferred conversions. CFO-level presence where your CEO needs a second senior voice in the room.
Three engagement shapes
- Your CFO engagement begins mid-project — usually a raise or model — and scopes up from there
- Typical duration: 3–6 months, transitions to in-house hire or winds down
- Included in Waveup's $5k or $10k monthly retainer — see /pricing/ for tiers
- Best for: Series A/B founders adding senior finance for a defined capital event
- Scoped around your next capital event — term-sheet conversations through close
- We lead financial prep, model, board materials, and investor comms end-to-end
- Typical duration: 4–9 months, peaks around capital events
- Included in Waveup's $5k or $10k monthly retainer — see /pricing/ for tiers
- Best for: Series B/C companies 6–9 months from the next raise
- Defined-scope CFO seat for 9–18 months during a CFO transition, restructure, or exit process
- Full board pack, investor reporting, KPI dashboard, and deal leadership
- Ends when you hire in-house or close the mandate — we help scope and interview the full-time hire
- Included in Waveup's $5k or $10k monthly retainer — see /pricing/ for tiers
- Best for: Series B through late-growth companies between CFOs or mid-restructure
Who should run your strategic finance?
CFO workstreams inside real engagements
$6M seed — model ownership that scoped into fractional CFO
An AI AdTech startup hired us for a seed model. The engagement scoped up into ongoing FP&A cadence and board pack ownership through 12 months post-raise — effectively a fractional CFO seat through the early growth window.
- $6M seed closed
- Model → FP&A cadence → fractional CFO seat
- Board reporting rhythm from Day 1 post-raise

Fintech app — model that became the finance function
A fintech app needed a model that could stand up to institutional diligence. The CFO workstream owned three-statement build, unit economics, and runway scenarios — then evolved into ongoing model maintenance and KPI governance as the team prepared their next capital event.
- Game-changing three-statement model delivered
- Unit economics + runway to institutional-LP standard
- Evolved into ongoing FP&A and capital strategy cadence

$4M pre-seed — finance function stood up Day 1
A prospecting-automation platform needed a pre-seed raise and the finance rhythm to survive Day 1. We built the model, ran the raise, and stood up the board reporting cadence — a compressed CFO workstream inside a seed-stage engagement.
- $4M pre-seed closed
- Finance function operational from Day 1
- Board pack + KPI dashboard live post-raise

The numbers behind our CFO work

Trusted by founders
worldwide
Connected to the rest of your finance stack
FP&A consulting
Project-based FP&A — Waveup's core tier. If your scope is a model, a forecast, or a KPI build (not full CFO leadership), this is where most clients start.
Financial modeling
Three-statement model, cohort analysis, scenario framework. Model ownership is typically the entry point into a CFO engagement.
Fundraising support
Many CFO engagements emerge from a raise. When the window opens, we run the full fundraise — deck, model, valuation, investor outreach.
Pitch deck consulting
The investor deck that evolves into your board deck. Same narrative thread, continuously updated — not rebuilt every round.
Investor relations
Post-close, IR continues the cadence the CFO engagement established. Quarterly updates, board packs, KPI dashboards — one continuous rhythm.
M&A advisory
Sell-side, buy-side, or strategic exits. CFO-grade leadership of the deal team, diligence workstream, and LOI negotiation.
Fractional CFO services FAQ
What is a fractional CFO?
What does a fractional CFO actually do?
When should I hire a fractional CFO vs. a controller or FP&A consultant?
What's the difference between fractional CFO and outsourced FP&A?
How much do fractional CFO services cost?
Is Waveup's fractional CFO service right for my stage?
What's the difference between a fractional CFO and a virtual CFO?
Can a fractional CFO help me fundraise?
How long does a fractional CFO engagement typically last?
Do you work with Series A, Series B, or Series C startups specifically?
Do you offer fractional CFO services for SaaS companies?
Can a fractional CFO handle M&A or exit processes?
What happens when it's time to hire a full-time CFO?
Why doesn't Waveup bundle bookkeeping with fractional CFO?
Scope your CFO engagement.
30-minute diagnostic call. We'll look at your current finance state, your next capital event, and your cap-table complexity — then tell you whether a project-originated, raise-led, or embedded-mandate engagement is the right shape. If a fractional CFO isn't what you need, we'll route you to FP&A consulting or financial modeling instead.

















