Fractional CFO services · Series A through late growth

Fractional CFO Services for Venture-Backed Scaleups

Most companies searching for a fractional CFO don't actually need one — they need a better model, cleaner board pack, or sharper FP&A cadence, all covered by a project engagement. We reserve fractional CFO engagements for venture-backed scaleups where the stakes demand embedded senior finance leadership — a Series C raise, an M&A process, a capital restructure, a CFO-seat transition.

  • Project-originated CFO engagements for Series A through late-growth-stage companies
  • Serving SaaS, fintech, marketplace, D2C, and AI scaleups with institutional cap tables
  • Included in Waveup's $5k or $10k monthly retainer — see /pricing/ for tiers

Waveup provides fractional CFO services selectively to venture-backed companies between Series A and late growth stage. Since 2014, our London-based team has supported 600+ startups across 64 countries with project-originated CFO engagements — covering FP&A, board reporting, investor relations, fundraising strategy, and M&A readiness. Waveup clients raised $630M in 2025.

What a CFO-grade finance function actually delivers

Founders don't hire marketing copy — they hire the firm whose clients close rounds faster and keep follow-on capital warm. Here's what Waveup CFO engagements produce in the numbers that matter.

TOTAL RAISED
$3B+
raised for 600+ venture-backed companies since 2014
FRESH TRACK RECORD
$630M
raised by our clients in 2025
WARM RELATIONSHIPS
200+
warm VC intros maintained through CFO-grade cadence
FASTER CLOSE
70%
faster round close than founder-led fundraising

When fractional CFO is the right call

Pre-raise capital strategy

  • You're 6–9 months out from your next round and the window is opening
  • The story, the model, and the cap-table math all need one senior owner
  • Board members are asking pointed questions your controller isn't scoped to answer
  • CFO-grade discipline now = 70% faster close when the raise opens

M&A or exit process in motion

  • You're running a sell-side or strategic acquisition
  • Diligence workstream needs CFO-grade leadership — not a controller improvising
  • Deal-team coordination with bankers, lawyers, and buyer CFOs takes senior presence
  • We embed for the length of the process and wind down at close

CFO-seat transition

  • Your CFO has left, is leaving, or you're pre-hire
  • You need bridge leadership that won't disrupt board rhythm or investor cadence
  • Permanent search takes 4–9 months; a fractional CFO holds the seat without creating an internal successor problem
  • We hand off to the full-time hire on Day 1 instead of making them rebuild

Board reporting has broken down

  • KPI definitions drift between decks; cadence slipped last quarter
  • Your next board meeting is four weeks out and the pack isn't started
  • Directors are disengaging because the conversation has become status theatre
  • We rebuild the board pack, pre-read rhythm, and KPI narrative in one engagement

International expansion or restructure

  • New entity, new currency, new regulatory layer
  • Your controller isn't scoped for strategic finance above the close
  • Transfer pricing, multi-entity consolidation, and cross-border cap-stack need CFO-level ownership
  • We scope for the project window and transition out when the function stabilizes

None of the above? You don't need a CFO

  • If your agenda is a model, a deck, a forecast refresh, or a KPI build — that's project-based FP&A, not CFO territory
  • Most companies searching for "fractional CFO" actually need this lighter engagement
  • Our FP&A consulting tier scopes for exactly these use cases — and costs less
  • We'd rather route you there than sell a CFO engagement you don't need

How a Waveup CFO engagement runs

  • Finance function diagnostic
  • Monthly close & management reporting
  • Board pack & investor reporting
  • Fundraising & capital strategy
  • In-house handover or exit
Two-week read of your current finance state

Two-week diagnostic: model quality, KPI definitions, close cadence, reporting maturity, cap-table complexity, upcoming capital agenda. We interview your controller, your lead investor, and your board chair. Output: a build plan plus scope-of-work for the next 6–9 months. Deliverable: diagnostic report plus engagement proposal you can take to the board.

Board-grade monthly pack and cadence discipline

Board-grade monthly pack: P&L, cash bridge, variance commentary, KPI scorecard, narrative memo. We establish the rhythm with your controller and bookkeeper — we don't replace them, we layer strategic finance on top. Template and governance designed so your team runs it solo within 90 days. Deliverable: monthly pack template plus cadence runbook.

Board deck, pre-read, quarterly updates, annual meeting

Full board deck structure, pre-read discipline, quarterly investor update template, ad-hoc capital memos, annual investor meeting format. The same cadence that kept cap tables warm through the $630M our clients raised in 2025. Deliverable: board deck plus investor update template plus a capital-markets calendar your team can run.

Three-statement model ownership and raise leadership

Three-statement model ownership, runway scenarios, raise-size math, investor-outreach sequencing (with access to our 200+ warm VC intros from Antler, Bessemer, Creandum, Cherry, and a16z), term-sheet analysis, board prep. Engagement peaks around capital events. Teams we've supported close rounds ~70% faster than founder-led fundraising. Deliverable: funding-ready model plus raise plan.

Finance function ready for full-time hire on Day 1

The engagement ends with the finance function ready for an in-house hire (Head of Finance, VP Finance, CFO) to step into — or wound down if the mandate was raise-specific. We help scope the hire, interview finalists, and transition the rhythm. The exit is the most valuable part of the engagement. Deliverable: hire spec plus transition runbook.

What a Waveup CFO owns

FP&A and capital strategy: three-statement model, forecast cadence, scenario framework, KPI architecture — owned by one senior finance lead

Board and investor reporting: board pack, quarterly updates, KPI dashboard, ad-hoc capital memos — the cadence that kept investors warm through 2025's $630M cohort

Deal leadership: sell-side M&A, acquisition diligence, down-round negotiation, SAFE-to-preferred conversions

Often plugs into fundraising and M&A workstreams

Startup-native, not big-4 transformation

We speak ARR, MRR, burn multiple, net revenue retention, runway — not Fortune-500 FP&A-transformation vocabulary

No bundled bookkeeping. We layer strategic finance on top of your existing controller or bookkeeper

ICP: SaaS, fintech, marketplace, D2C, and AI scaleups — $5M–$50M ARR with institutional cap tables

Teams we've supported close rounds ~70% faster than founder-led fundraising

Project-originated — not a monthly subscription

CFO engagements emerge from project work (a raise, a model, an M&A process) where we're already embedded — not a generic monthly retainer

Same senior team that built your pitch deck or financial model runs the CFO engagement — no handoff

Waveup clients have raised from Antler, Bessemer, Creandum, Cherry, and a16z

Included in Waveup's $5k or $10k monthly retainer (see pricing)

Fractional CFO deliverables

Based on CFO engagements we've run inside venture-backed companies between Series A and late growth stage, these are the six artifacts that do the heavy lifting — the ones most founders try to build the night before a board meeting.

    Monthly management reporting pack
    Most important

    P&L, cash bridge, KPI scorecard, variance commentary, narrative memo. Board-grade structure, run on the first of every month. Template and governance designed so your team runs it solo within 90 days.

    Board materials

    Board deck, pre-read (2–3 pages, distributed 72 hours ahead), minutes support, annual investor meeting format. Replaces the night-before deck with a predictable quarterly rhythm where directors arrive prepared.

    Fundraising-ready model

    Three-statement, cohort, scenario, runway waterfall — refreshed every close. One set of numbers across board pack, investor update, and diligence room. Feeds directly into the next raise without rebuild.

    KPI dashboard & data layer

    Live dashboard, metric definitions, data-quality governance. Pulls from Stripe, HubSpot, ChartMogul, or your custom stack. Single source of truth for ARR, MRR, burn multiple, NRR — no drift between artifacts.

    Capital-markets calendar

    Twelve-month view of upcoming raise milestones, investor-outreach sequencing, diligence readiness, and board-meeting cadence. Investors see you running a deliberate program, not improvising.

    M&A and strategic finance

    Deal-team leadership, LOI negotiation, diligence room build-out, down-round structuring, SAFE-to-preferred conversions. CFO-level presence where your CEO needs a second senior voice in the room.

Three engagement shapes

Project-originated
  • Your CFO engagement begins mid-project — usually a raise or model — and scopes up from there
  • Typical duration: 3–6 months, transitions to in-house hire or winds down
  • Included in Waveup's $5k or $10k monthly retainer — see /pricing/ for tiers
  • Best for: Series A/B founders adding senior finance for a defined capital event
Raise-led
  • Scoped around your next capital event — term-sheet conversations through close
  • We lead financial prep, model, board materials, and investor comms end-to-end
  • Typical duration: 4–9 months, peaks around capital events
  • Included in Waveup's $5k or $10k monthly retainer — see /pricing/ for tiers
  • Best for: Series B/C companies 6–9 months from the next raise
Embedded mandate
  • Defined-scope CFO seat for 9–18 months during a CFO transition, restructure, or exit process
  • Full board pack, investor reporting, KPI dashboard, and deal leadership
  • Ends when you hire in-house or close the mandate — we help scope and interview the full-time hire
  • Included in Waveup's $5k or $10k monthly retainer — see /pricing/ for tiers
  • Best for: Series B through late-growth companies between CFOs or mid-restructure

Who should run your strategic finance?

Option
Typical cost profile
Deliverable scope
Fit
Marketplace CFO (Paro / Toptal)
Hourly or low monthly retainer
One freelancer's scope — no institutional memory, no VC relationships
🟡 Generalist match; starts over if your matched CFO takes another gig
Bundled firm (Graphite / Burkland)
Bundled monthly — CFO plus bookkeeping
Accounting-first stack with CFO layered on; mid-level common
🟡 Good for pre-seed to seed; forces an accounting switch you may not need
In-house CFO hire
$300K+ total comp plus equity
Full-time ownership of finance, strategy, capital
🟡 Right answer at $50M+ ARR or committed IPO track — not yet at Series A/B

CFO workstreams inside real engagements

$6M seed — model ownership that scoped into fractional CFO

An AI AdTech startup hired us for a seed model. The engagement scoped up into ongoing FP&A cadence and board pack ownership through 12 months post-raise — effectively a fractional CFO seat through the early growth window.

  • $6M seed closed
  • Model → FP&A cadence → fractional CFO seat
  • Board reporting rhythm from Day 1 post-raise
$6M seed closed
AI AdTech model → FP&A cadence
Read case study
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CFO workstreams inside real engagements — case 1 slide 1CFO workstreams inside real engagements — case 1 slide 2CFO workstreams inside real engagements — case 1 slide 3CFO workstreams inside real engagements — case 1 slide 4CFO workstreams inside real engagements — case 1 slide 5

Fintech app — model that became the finance function

A fintech app needed a model that could stand up to institutional diligence. The CFO workstream owned three-statement build, unit economics, and runway scenarios — then evolved into ongoing model maintenance and KPI governance as the team prepared their next capital event.

  • Game-changing three-statement model delivered
  • Unit economics + runway to institutional-LP standard
  • Evolved into ongoing FP&A and capital strategy cadence
Fintech model engagement
Game-changer capital-ready
Read case study
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CFO workstreams inside real engagements — case 2 slide 1CFO workstreams inside real engagements — case 2 slide 2CFO workstreams inside real engagements — case 2 slide 3CFO workstreams inside real engagements — case 2 slide 4CFO workstreams inside real engagements — case 2 slide 5

$4M pre-seed — finance function stood up Day 1

A prospecting-automation platform needed a pre-seed raise and the finance rhythm to survive Day 1. We built the model, ran the raise, and stood up the board reporting cadence — a compressed CFO workstream inside a seed-stage engagement.

  • $4M pre-seed closed
  • Finance function operational from Day 1
  • Board pack + KPI dashboard live post-raise
$4M pre-seed closed
Day 1 finance function
Read case study
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CFO workstreams inside real engagements — case 3 slide 1CFO workstreams inside real engagements — case 3 slide 2CFO workstreams inside real engagements — case 3 slide 3CFO workstreams inside real engagements — case 3 slide 4CFO workstreams inside real engagements — case 3 slide 5

The numbers behind our CFO work

$3B+
raised across 600+ clients since 2014
$630M
raised by our clients in 2025
64
countries served from London HQ
The numbers behind our CFO work — Waveup

Trusted by founders
worldwide

Fractional CFO services FAQ

What is a fractional CFO?
What does a fractional CFO actually do?
When should I hire a fractional CFO vs. a controller or FP&A consultant?
What's the difference between fractional CFO and outsourced FP&A?
How much do fractional CFO services cost?
Is Waveup's fractional CFO service right for my stage?
What's the difference between a fractional CFO and a virtual CFO?
Can a fractional CFO help me fundraise?
How long does a fractional CFO engagement typically last?
Do you work with Series A, Series B, or Series C startups specifically?
Do you offer fractional CFO services for SaaS companies?
Can a fractional CFO handle M&A or exit processes?
What happens when it's time to hire a full-time CFO?
Why doesn't Waveup bundle bookkeeping with fractional CFO?

Scope your CFO engagement.

30-minute diagnostic call. We'll look at your current finance state, your next capital event, and your cap-table complexity — then tell you whether a project-originated, raise-led, or embedded-mandate engagement is the right shape. If a fractional CFO isn't what you need, we'll route you to FP&A consulting or financial modeling instead.

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