LuxeFactor.ai
Full launch in 30 days: identity, animated product site, CMS, lead tracking, and a design system they've scaled ever since.
The design system agency built inside a fundraising firm. Figma tokens, code components, Storybook, and a governance rollout shipped in 2-4 weeks — by the team behind $3B+ raised across 600 startups, whose systems ship diligence-ready from day one.
Waveup is a design system agency that builds design tokens, component libraries, Figma variables, Storybook documentation, and governance frameworks for funded startups. Based in London with global delivery since 2014, Waveup combines design systems with fundraising — the same team has helped clients raise $3B+ across 600 startups, with $630M in 2025 alone, and over 65% of Fortune 100 now operate public design systems.
Brand Identity
UX/UI Design
Design Systems
Product Websites
Landing Pages
Growth Marketing
Full launch in 30 days: identity, animated product site, CMS, lead tracking, and a design system they've scaled ever since.
Built the brand from zero and shipped a complete product site — identity, visual language, key pages, and content — in three weeks.
Full go-to-market stack: new brand, site, design system, playbooks, lead funnel, and a programmatic investor + SEO engine powering 1,500 ranking pages.
Two weeks from kickoff to live: brand, motion-driven site, content, and a lead funnel that 5x'd inbound.
Every venture got brand, product, and growth under one roof.




A 4-step sprint that ships a working system AND an adopted one — because a binder nobody uses isn't a system.
We map your existing UI — every button variant, modal pattern, color hex, typography token, icon, and spacing quirk — into a Figma component inventory. The goal isn't criticism; it's scope. A clear picture of debt tells us what merges, what deprecates, and what gets rebuilt from scratch.
Design tokens first — color, typography, spacing, radius, motion, elevation. Built in Figma Variables and exported via Style Dictionary or Tokens Studio so design and engineering share the same source of truth. This is the foundation every component leans on.
Atomic components in Figma, paired with production React code and Storybook documentation. Each component ships with usage rules, accessibility notes (WCAG 2.2 AA), responsive breakpoints, and real code that drops into your repo. No Figma-only deliverables — every component is production-ready.
Contribution model, semantic versioning, review workflow, adoption metrics, and a pilot project that uses the system in anger. We sit inside your product team for the rollout — the reason most agency design systems become binder-ware is that nobody ships a pilot with them. We ship the pilot.

Color, typography, spacing, radius, motion, and elevation — defined once in Figma Variables, exported through Tokens Studio or Style Dictionary, and consumed by both design and code. As a design tokens agency, we rebuild broken tokens before we touch a single component. It's the difference between a system that scales and a style guide that collects dust.

Atomic components with variants, properties, interactive states, and auto-layout. Every Figma component maps 1:1 to a React prop signature — no drift between design and code. We cover the full library: buttons, inputs, modals, tables, data visualizations, navigation, charts. All WCAG 2.2 AA compliant with keyboard and screen-reader support baked in.

React component code delivered via npm or your monorepo, documented in Storybook with examples, prop tables, accessibility notes, and Chromatic visual regression tests. Semantic versioning from day one. Your engineering team inherits a system they can ship against on day one — no rebuild-from-Figma handoff tax.

Contribution model, PR review workflow, design system OKRs, quarterly audits, and a pilot project shipped using the system before we leave. We sit inside the product team for rollout — which is why LuxeFactor's system became their default in 30 days and Hesytech shipped the $8M-raising production site on the system we'd just built.
Founders, investors, and operators — here's the outcome.
Several investors told me it was one of the best decks they've seen.
Insightful, strategically minded, experienced, thoughtful & proactive.
The project was delivered consistent with the established timeline.
A trusted advisor in the fundraising process and market.
Presentations that resonate perfectly with institutional investors.
Waveup produced an excellent investment document for use with potential investors.



Brand identity
Brand strategy, naming, identity, and rollout for funded startups. From positioning to production in 1-6 weeks.
Web design
Product sites, CMS, motion, and lead funnels for SaaS startups. Shipped in 2-4 weeks with analytics and CRM integrations.
UX design
B2B product UX — dashboards, onboarding flows, and complex interfaces simplified. Research to prototype to production.
Landing pages
Funnel-ready landing pages tied to paid and outbound campaigns. Built for A/B testing and lead capture.
Pitch deck design
800+ decks built, $3B+ raised. Investor storytelling for founders closing seed through Series B.
Pitch deck consulting
Deck narrative, investor framing, and storyline coaching for founders preparing for the partner meeting.
We partner with funded founders on design systems that have to survive a Series B rewrite and a fundraising diligence review. Let's scope it.
A design system agency is a firm that builds design tokens, component libraries, pattern libraries, documentation, and governance processes for software companies — not logos, not static style guides. Some practitioners call the same work a design system consultancy or a design systems agency (plural); the scope is identical. Typical design system services cover Figma Variables, React or Vue component code, Storybook documentation, accessibility audits, and adoption/contribution models. Waveup is a design system agency for funded startups: since 2014 we've shipped systems for 600+ companies, with $3B+ raised on the products that run on those systems. Over 65% of Fortune 100 companies now operate public design systems — a design system agency is what gets a startup to that operational maturity before a Series B engineering rewrite forces the issue.
Fifteen-minute discovery call. We'll scope tokens, components, Storybook, governance, and pilot — and tell you honestly whether Waveup is the right fit for your stage and roadmap.