Pre-seed fundraising experts

Pre-Seed Funding for Startups: How to Raise Your First Round

You've got the idea and the fire. Maybe an MVP, maybe just a prototype on a napkin. What you don't have is $300K–$1M to turn it into a real company. That's the pre-seed gap — and most founders fall into it because they pitch too early, pitch the wrong investors, or pitch with materials that scream "first-time founder." We've helped 100+ pre-seed startups close their rounds in weeks, not months.

  • Pitch decks that get meetings with angels and micro-VCs
  • Financial models that prove your startup isn't just a cool idea
  • Investor outreach targeting the right early-stage funds

Pre-seed funding services help early-stage startups raise their first round of capital — typically $150K–$1M — through investor-ready pitch decks, financial models, and fundraising strategy. Waveup has completed 884 projects across 64 countries, including 100+ pre-seed engagements, helping clients raise over $3 billion since 2014.

Our clients raise rounds that make headlines

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As remote working keeps rolling, Oyster raises $59M Series D at $1.2B valuation
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A startup is transforming sales and marketing automation by raising $12.5M in a seed round
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Tapcheck raises $225M to reinvent payroll
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Solana ecosystem's DePIN project secures $1M angel round funding
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They Teamed Up On Databricks and perplexity. Now They're Launching Their Own $150M fund
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Klevu & Searchspring form Athos Commerce, a leading AI-powered e-comm optimization platform
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Saudi Arabia-based healthtech Aumet, has raised a $7M pre-Series A funding round
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Saudi Arabia Made Over $100M From Its Nintendo Stock Sale
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Landbase raises $30M Series A led by Ashton Kutcher's Sound Ventures
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Aman launches Aman Interiors with limited edition furniture collections
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A Nottingham, UK-based orthobiologics company, raised €9.2M in funding

Early-stage fundraising that actually works

After supporting 100+ first-round raises, we've seen every mistake — and we know what works. Here's the track record.

PRE-SEED TRACK RECORD
100+
pre-seed startups supported
MEDIAN OUTCOME
$500K
median pre-seed raise
SPEED
3 wks
avg. kickoff to first investor meeting
GLOBAL REACH
64
countries served

What Is Pre-Seed Funding — And Why Is It So Hard to Raise?

    The wrong story

    Investors hear 100 pitches a month. If your deck doesn't answer "why this, why now, why you" in the first 3 slides, they're mentally checked out.

    The wrong investors

    Pitching Series A funds for a $300K check is like applying to Harvard for kindergarten. Pre-seed has its own ecosystem — angels, micro-VCs, accelerators — and you need to know who plays at this level.

    The wrong materials

    A sloppy deck and a missing financial model signal that you can't execute. Investors judge your ability to run a company by the quality of your fundraising materials. Read our pre-seed guide for what investor-grade looks like.

Pre-Seed vs Seed vs Series A: What's the Difference?

Dimension
Pre-Seed
Seed
Series A
Typical raise
$150K–$1M
$500K–$5M
$5M–$20M
What investors expect
Vision + team + market opportunity
Traction metrics + unit economics
Revenue growth + path to profitability
Typical investors
Angels, F&F, pre-seed VCs, accelerators
Seed VCs, angel syndicates
Institutional VCs
Instruments used
SAFE, convertible notes
SAFE, convertible notes, priced rounds
Priced equity rounds
Equity given up
5–15%
15–25%
15–25%
Timeline to close
2–6 months
3–6 months
3–9 months
What Waveup delivers
Pitch deck + financial model + investor list
Full fundraising kit + outreach
Comprehensive materials + due diligence support

How We Help You Raise Your First Round

From free assessment to investor meetings in 3 weeks. Our 5-step process: Discovery → Strategy & Research → Build Materials → Pitch Prep → Launch & Support.

What We Build for Pre-Seed Startups

Pre-seed pitch deck

12–15 slides built to answer the 3 questions every angel asks: Why this? Why now? Why you? We structure the narrative around your market opportunity, early validation, and team credibility — the three things pre-seed investors care about most. Investor-grade design, not a Canva template. Starts at $3,000.

Financial model

3-year projections with unit economics, burn rate, and runway analysis. At the pre-seed stage, investors don't expect revenue forecasts — but they do expect you to know your monthly burn and have 18–24 months of runway modeled. Not a template — a custom model your investors can stress-test. Starts at $3,000.

Investor one-pager

A single page that gets you warm intros. Designed for forwarding — because that's how most pre-seed deals actually happen.

SAFE / term sheet prep

We help you understand valuation caps, discounts, and pro-rata rights BEFORE you sit across from investors. Know the standard SAFE terms and what's negotiable.

Investor targeting

Curated list of 50–100 pre-seed investors matched to your industry, geography, and check size. Angels, micro-VCs, and accelerator programs that actually write checks at your stage. We filter out the Series A funds that won't look at a $300K ask — saving you months of wasted outreach.

Pitch coaching

2 mock pitch sessions with feedback from people who've sat on the investor side of the table. Objection handling for the 10 most common investor pushbacks.

Waveup helped in record time; everything was ready in less than a week, and best of all, the work was fantastic. I would recommend them to anyone fundraising.
Thomas Mazimann
Co-founder and CEO at Teamout

Industry:

  • HR

Services provided to the client:

  • Design
The Waveup team has been a trusted advisor in not only helping us shape our pitch deck, but also in providing guidance and insight into the fundraising process and market.
Touradj Barman
CEO & Founder at Up 'n go

Industry:

  • B2B SaaS
  • Fintech

Services provided to the client:

  • Pitch deck
  • Investor outreach
Insightful, strategically minded, experienced, thoughtful and proactive.
Walter Craven
CEO at Kabin

Industry:

  • Workspace solutions

Services provided to the client:

  • Pitch deck
  • Financial model

Pre-Seed Fundraising in Action

$500K pre-seed raise for a beauty brand

A Middle East beauty startup came to us with a failing pitch deck and zero investor traction. We rebuilt the entire narrative and design in 8 days. The result: $500K raised against a $400K target in just 3 weeks.

  • Full deck rebuild — narrative + design
  • 20-slide pre-seed deck
  • Exceeded fundraising goal by 25%
$500K raised (vs $400K goal)
8 days to rebuild deck
3 wks to close the round
View case studies
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$4M seed round for a prospecting automation platform

Built a pitch deck and financial model for a B2B SaaS startup automating sales prospecting. The deck was delivered in 7 days and helped the founders secure 3 term sheets.

  • Pitch deck + financial model
  • 7-day turnaround
  • $4M raised in seed funding
$4M seed round raised
7 days deck delivered
3 term sheets received
View case studies
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$6M seed round for an AI adtech startup

Created a financial model and pitch deck for an AI-powered advertising technology startup. The model demonstrated clear unit economics and a path to profitability that resonated with seed-stage investors.

  • Financial model + pitch deck
  • AI/adtech vertical expertise
  • $6M raised in seed round
$6M seed round
AI adtech vertical
2 deliverables
View case studies
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Our team turns early-stage ideas into funded startups

884
projects completed since 2014
$3B+
raised by our clients
64
countries served

Pre-Seed Fundraising FAQ

What is pre-seed funding?

Pre-seed funding is the earliest investment a startup receives — typically $150K to $1M — before having a finished product or revenue. It's used to build a prototype or MVP, conduct market research, hire initial team members, and reach the milestones needed for a seed round. Pre-seed capital usually comes from angel investors, friends and family, accelerators, or specialized pre-seed VC funds.

How much pre-seed funding should I raise?

Raise enough to give yourself 12–18 months of runway to hit your next milestones. For most startups, that's $200K–$750K. The key is to calculate your monthly burn rate (team, development, operations) and multiply by 15–18 months. Don't over-raise — giving up 20% equity at pre-seed leaves less room for seed and Series A dilution.

What's the difference between pre-seed and seed funding?

Pre-seed funds an idea or early prototype. Seed funds a product with proven traction. Pre-seed investors bet on you and your vision; seed investors bet on early metrics (revenue, users, engagement). Pre-seed rounds are typically $150K–$1M using SAFEs or convertible notes. Seed rounds are $500K–$5M and may include priced equity. Read our detailed breakdown in Startup Funding Stages Explained.

How do I find pre-seed investors?

Start with your network — warm intros convert 10x better than cold emails. Target angel investors and pre-seed VC funds that specialize in your industry. Accelerators (Y Combinator, Techstars, 500 Global) are another path — they provide capital + mentorship in exchange for equity. We provide curated investor lists matched to your stage, industry, and geography as part of our pre-seed fundraising support. Browse our lists of top seed stage investors and angel investing platforms.

What should a pre-seed pitch deck include?

A pre-seed deck is 12–15 slides covering: problem, solution, market size (TAM/SAM/SOM), business model, traction or validation, team, ask and use of funds, and why now. At pre-seed, investors care most about the team slide and the problem/solution fit. Skip the 50-slide appendix — keep it tight. See our comprehensive pre-seed funding guide for detailed slide-by-slide breakdowns.

Do I need a financial model for pre-seed?

Yes, but it's different from later stages. A pre-seed financial model should show: monthly burn rate, 18–24 month runway, basic unit economics (even if projected), and a clear use-of-funds breakdown. Investors don't expect revenue forecasts at this stage — they want to see you've thought through the economics and won't blow through their money. Learn more about what investors expect from a startup financial model.

What is a SAFE and how does it work?

A SAFE (Simple Agreement for Future Equity) is the most common instrument for pre-seed raises. You receive money now, and the investor gets equity later — typically when you raise a priced seed round. Key terms to negotiate: valuation cap (the max valuation at which the SAFE converts) and discount rate (typically 10–20% below the seed price). Post-money SAFEs are now standard — make sure you understand how they affect your dilution. See the Y Combinator standard SAFE documents for the industry-standard templates.

How long does it take to raise a pre-seed round?

Plan for 3–6 months from first investor meeting to money in the bank. Some founders close in weeks, but that's rare and usually involves strong existing networks. The fundraising itself is a full-time job — which is why having polished materials ready BEFORE you start is critical. With our support, clients typically go from kickoff to first investor meetings in 2–3 weeks.

Can a solo founder raise a pre-seed round?

Yes, but it's harder. Many investors prefer founding teams of 2–3 because startups face high execution risk. If you're solo, you need to compensate with: deep domain expertise, a clear plan to build the team with pre-seed capital, and ideally an advisory board that shows you're not going it alone.

How much equity should I give up in a pre-seed round?

Industry standard is 5–15% dilution at pre-seed. Post-money SAFE valuations for pre-seed typically range from $3M–$10M depending on market, team, and traction. Be careful with stacking multiple SAFEs at different caps — it creates cap table complexity that can scare off seed investors. Model your dilution before committing to terms.

What mistakes kill pre-seed fundraising rounds?

The 5 most common: (1) Pitching before you're ready — no investor gives second first impressions. (2) Targeting the wrong investors — don't pitch Series A funds for a pre-seed check. (3) A sloppy pitch deck — investors judge your execution by your materials. (4) No clear use of funds — "we'll figure it out" doesn't cut it. (5) Giving up too much equity — over-diluting at pre-seed leaves you in a weak position for seed.

How much does pre-seed fundraising support cost?

Pre-seed services typically range from $3,000 to $8,000 depending on scope. A pitch deck or financial model starts at $3,000 each. The full pre-seed fundraising package — including pitch deck, financial model, investor outreach strategy, and pitch coaching — runs $6,000-$8,000. Every engagement starts with a free assessment to scope the work. For pre-seed founders watching every dollar, we also offer milestone-based payment options.

How is pre-seed valuation determined?

Pre-seed valuation isn't based on revenue multiples — you have no revenue. Instead, it's driven by team strength, market size, comparable deals in your sector, and how much you're raising. Most pre-seed valuations land between $3M–$10M post-money. If you're using a post-money SAFE (the current standard), the valuation cap IS your effective valuation. Don't confuse the cap with a company valuation — it's a ceiling on the conversion price, not an assessment of what your company is worth today. A pre-seed valuation that's too high creates a "down round" risk at seed; too low and you give away too much equity.

How do I actually get pre-seed funding?

Raising your first round comes down to three things: investor-grade materials, the right targets, and warm introductions. Start by building a pitch deck that clearly communicates the problem, your solution, and why your team can execute. Pair it with a financial model that shows runway and unit economics. Then target investors who actually write checks at the pre-seed level — angel investors, micro-VCs, and accelerators like Y Combinator or Techstars. Cold outreach works, but warm intros convert 10x better. We help founders build all three components and launch their raise in as little as 3 weeks.

Should I bootstrap or raise pre-seed funding?

It depends on your burn rate, your timeline, and how capital-intensive your product is. Bootstrapping keeps your cap table clean and forces discipline — but it's slow, and some markets reward speed over frugality. Pre-seed funding gives you 12–18 months of runway to build, hire, and hit milestones without draining personal savings. The trade-off is 5–15% dilution. If you can reach seed milestones (working product, early traction) without outside capital, bootstrapping is powerful. If you need $200K+ to build an MVP and you don't have it, raising is the pragmatic choice.

What do pre-seed investors expect from founders?

At the pre-seed stage, investors are buying you — not your product. They expect: (1) Deep understanding of the problem you're solving and who has it. (2) A credible thesis for why this market is large and growing. (3) Evidence of founder-market fit — why you specifically are the right person to build this. (4) A clear plan for how you'll use their money to hit seed-stage milestones. (5) Coachability — they want to see that you listen, adapt, and execute. Technical chops help, but pre-seed investors care most about conviction, clarity, and the ability to recruit a team around a vision.

Your Pre-Seed Round Starts Here

Let's discuss your goals, challenges, and timeline. We'll map out a tailored strategy that puts you on the fast track to your first round.

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