We don't just design.We ship landing pages.

SaaS landing page design faces a harder conversion problem than most verticals. Unbounce research across 44,000 landing pages and 33 million conversions found saas landing pages convert 10.46% below the overall baseline. Why: software is intangible, the value is complex to explain, ICPs are narrow, and sales cycles are long. SaaS-specific best practice includes a demo-video-over-photo hero, explicit 'free trial vs book-a-demo' CTA clarity, feature-benefit pairing (not feature lists), social proof with named B2B logos, and pricing transparency where possible. Generic landing-page templates skip all of this. The 7 essential elements for SaaS are USP, hero, design, features/benefits, social proof, demo video, and clear CTA.

End-to-end deliverables on every page: (1) offer strategy and ICP interviews; (2) wireframe + conversion hypothesis doc; (3) hero + full-scroll Figma design; (4) copy (headline, subhead, features, FAQ, CTA microcopy); (5) build in Webflow, Framer, or custom React matched to your stack; (6) analytics wiring (GA4, Segment), heatmaps (Hotjar or Microsoft Clarity), session recording; (7) A/B testing tool setup (PostHog, Optimizely, Unbounce); (8) CRM capture (HubSpot, Salesforce, Pipedrive); (9) accessibility pass (WCAG 2.2 AA); (10) post-launch test backlog and weekly lift reporting. Most agencies stop at step 3 or 4 — we ship 1–10. FTC Dot-Com Disclosures compliance on ad-driven claims is baked in. For b2b landing page design engagements we weight the spec toward demo-request funnels, enterprise security signals (SOC 2, GDPR), and multi-stakeholder copy that survives a buying-committee review.

Two monthly retainer tiers, month-to-month, with unused-hours roll-over:

• Scale — $5,000/month (intro; $7,500 regular). Two concurrent workstreams, 25 partner hours or 70 team hours. Good for 4–6 landing pages with instrumentation + ongoing CRO.
• Multi-workstream — $10,000/month (intro; $12,500 regular). Four concurrent workstreams, 55 partner hours or 150 team hours. Good for full-funnel delivery: landing pages + product site + paid funnel ops + CRO in parallel.

Compare: Leadpages benchmarks typical agency retainers at $2,000/month for 4–6 pages — but that's design-only, no build or instrumentation. Superside-profiled agencies run $999–$9,000/month. King Kong hides pricing entirely. Waveup is the only sub-$10K/month retainer in the SERP that includes design + build + instrumentation + CRO as one deliverable. Full breakdown at /pricing/.

Median baselines vary by source, but Unbounce's proprietary study across 44,000 landing pages and 33 million conversions is the most-cited benchmark. Their finding: SaaS pages convert ~10.46% lower than the cross-industry baseline (~2.35% industry median, per Unbounce's Conversion Benchmark Report). So a typical SaaS page lands in the ~2% range. A well-optimized SaaS landing page should target 5–10%+ conversion, and best-in-class B2B SaaS demo pages run 10–15%. The gap comes from above-the-fold clarity, social proof, form friction, and CTA framing — all CRO-testable variables, not mysteries.

Start with a prioritized hypothesis backlog scored on three axes: projected impact, confidence, and ease. Test the highest-leverage variable first — typically the hero headline (clarity of USP), CTA copy (trial vs demo vs 'get started'), or social proof ordering. We run tests in PostHog, Optimizely, or Unbounce depending on your stack. Minimum test duration: 2 full weeks OR 1,000 conversions per variant, whichever is longer. We report weekly (early signals) and monthly (statistical lift). Winning variants ship; losing variants archive with learnings. The retainer means we're on the page at month 6, not gone after launch. Proper landing page optimization runs in 2-week loops: measure baseline, hypothesize the bottleneck, ship one variant, read results, ship the winner.

A homepage is a directory — introducing the whole company, linking to every product and resource, serving every visitor type. A landing page is a single-focus conversion page tied to one traffic source (paid ad, cold email, webinar invite) and one action (trial, demo, download). Landing pages strip navigation, collapse messaging to one USP, and measure one primary KPI. If you're running paid Google Ads to your homepage, you're lighting budget on fire — a homepage typically converts 3–5× lower than a targeted landing page on the same traffic. Every paid campaign deserves a dedicated landing page. For the full product-site conversation, see our SaaS web design agency page.

Depends on the team and the roadmap. Webflow wins for marketing-team-owned pages that need fast iteration and CMS flexibility — best if you plan to add 10+ pages a year and your marketing team wants to edit without a developer. Framer wins for motion-heavy and visually ambitious pages — best for product launches or pitch-page moments. Custom React/Next.js wins for deep product-UI integration, serverless logic, or regulated industries with compliance constraints. We're stack-agnostic — we'll build in whatever fits your team. We ship in all three across our portfolio; Webflow is the most common default for SaaS marketing pages.

We write it. Copy is 60% of landing-page conversion lift (hero headline alone typically accounts for 20–30%). On every engagement we ship the headline, subheadline, hero microcopy, feature descriptions, social-proof framing, pricing-page copy, FAQ, CTA button text, and meta description — all grounded in ICP interviews and SERP review. Clients review and approve, but we don't outsource the writing or hand you a Figma with lorem ipsum. Agencies that design without writing produce pages that look great but convert badly; agencies that write without designing produce pages that read well but don't scan. The two jobs are one job.

Landing pages are the most diligence-visible surface your SaaS company owns. A partner running Series A diligence will ask for three funnel screenshots: your paid acquisition landing page, your signup/demo form, and your dashboard. If the first one looks like a template or has bounce-rate-implied friction, the CAC-LTV story falls apart before you get to the financial model. Conversion rate is a proxy for product-market clarity — investors read it as 'does this team know how to describe their product?' Because Waveup runs the fundraising arm, we've watched dozens of partner meetings turn on a weak landing page. Hesytech closed $8M on a funnel we built in 3 weeks. The page is part of the raise, not separate from it.

Required. WCAG 2.2 AA is the current web-accessibility standard (W3C WAI), and in the US the ADA has been applied to commercial websites in multiple federal court decisions. Beyond legal risk, accessible pages convert better: visible focus states, keyboard navigation, 4.5:1 contrast ratios, and screen-reader-friendly structure benefit every user, not just users with disabilities. Core Web Vitals (web.dev/vitals) — LCP, CLS, INP — are a Google ranking signal. Every page we ship passes automated axe-core tests and manual accessibility review.