We don't just design.

We build brands.

The startup branding agency inside Waveup — identity, naming, and visual systems shipped by the team that's helped raise $3B+ across 600 startups.

Waveup is a startup branding agency that builds brand strategy, visual identity, naming systems, and investor-ready rollouts for funded startups. Founded 2014, Waveup has helped 600+ startups raise $3B+, including $630M in 2025 through 200+ warm VC introductions from firms like Antler, Bessemer, Creandum, and a16z. Monthly retainers from $5,000 with a Scale tier; $10,000 for multi-workstream engagements.

Brand Identity
UX/UI Design
Design Systems
Product Websites
Landing Pages
Growth Marketing

Designed inside the firm that's helped raise $3B+

$3B+
raised across clients
600+
startups served
200+
warm VC intros annually
Designed inside the firm that's helped raise $3B+ — Waveup
Deep Tech · Advisory

Joltoo

Full go-to-market stack: new brand, site, design system, playbooks, lead funnel, and a programmatic investor + SEO engine powering 1,500 ranking pages.

1,500
SEO pages shipped
4,000+
LinkedIn comments
  • Brand Identity
  • UX/UI Design
  • Product Websites
  • Landing Pages
  • Growth Marketing
Visit site
Joltoo — slide 1Joltoo — slide 2Joltoo — slide 3
AI · Automation

N² Labs

Two weeks from kickoff to live: brand, motion-driven site, content, and a lead funnel that 5x'd inbound.

5x
leads
2
weeks end-to-end
  • Brand Identity
  • UX/UI Design
  • Product Websites
  • Landing Pages
Visit site
N² Labs — slide 1N² Labs — slide 2N² Labs — slide 3
Energy · Grid infrastructure

Noetheri

Enterprise brand system and logo built to position them for global, enterprise-tier expansion.

1
month end-to-end
Enterprise
brand system
  • Brand Identity
View case
Noetheri — slide 1Noetheri — slide 2Noetheri — slide 3
Web3 · Energy infrastructure

RAW

One-week brand sprint: logo, identity, and a visual system designed to scale across multiple product directions.

1
week end-to-end
Multiple
use cases
  • Brand Identity
View case
RAW — slide 1RAW — slide 2RAW — slide 3

What we actually ship

Every venture got brand, product, and growth under one roof.

Brand Identity

Logo, visual system, brand guidelines, and positioning for each venture — built from scratch.
Brand Identity

Product Websites

Conversion-optimized websites that tell the story and drive investor & customer engagement.
Product Websites

Pitch & Fundraising

Investor materials, financial models, and pitch narratives that have collectively raised $200M+.
Pitch & Fundraising

Go-to-Market

GTM strategy, sales enablement, and growth loops — from first customer to scale.
Go-to-Market

A four-step branding sprint

From discovery to launch in 4-6 weeks — the compressed process we've used for Joltoo, N² Labs, Noetheri, and RAW.

    Brand audit & positioning

    One-week deep dive into your product, category, investors, and competitive set. Output: positioning statement, brand brief, and naming recommendation.

    Visual identity design

    Logo, typography, color system, and core brand marks shipped in 1-2 weeks. Output: primary logo, brand marks, and a working Figma file.

    Brand guidelines & system

    Guidelines doc, component tokens, usage rules, and voice framework in 1 week. Output: Notion/Figma-ready brand book your team can execute against.

    Investor-ready rollout

    Pitch deck, website, email signatures, and investor one-pager — branded and live in 1-2 weeks. Output: a cohesive identity across every founder touchpoint.

What we offer

  • Brand strategy
  • Visual identity
  • Naming & messaging
  • Brand rollout
Brand strategy & positioning

Positioning frameworks, brand narrative, and category design for funded startups. We run the workshops, synthesize competitive intel, and ship a positioning statement your investors, team, and customers can repeat word-for-word.

Visual identity & logo design

Logo, type system, color palette, iconography, and core brand marks. Designed to survive a Series B rewrite and render cleanly on a pitch deck, a Stripe checkout, and a t-shirt.

Naming, voice, and messaging

Product and company naming, tagline development, and voice framework — run through a naming taxonomy (descriptive, evocative, invented) with a USPTO trademark pre-screen on every candidate. We've renamed 40+ companies, including the ventures Joltoo, N² Labs, and Noetheri, and built the messaging architecture each now uses across site, deck, and outbound.

Investor-ready rollout

Pitch deck, website, CRM templates, email signatures, and investor one-pager — branded consistently and shipped in parallel. The fastest path from logo sign-off to a cohesive founder-ready identity.

Founders, investors, and operators — here's the outcome.

Several investors told me it was one of the best decks they've seen.

Insightful, strategically minded, experienced, thoughtful & proactive.

The project was delivered consistent with the established timeline.

A trusted advisor in the fundraising process and market.

Presentations that resonate perfectly with institutional investors.

Waveup produced an excellent investment document for use with potential investors.

5.0
Overall Review Rating
19,659 followers
11,182 likes
116,927
Project Views
decorative
Reviews

See what founders say
about our design work

"One of the best decks our investors have seen"
Talk to sales

I have been raising a Series A and needed help immediately, not in a month. Waveup helped in record time; everything was ready in less than a week, and best of all, the work was fantastic. I would recommend them to anyone fundraising. I had several investors tell me it was one of the best decks they've seen in a while visually. We already raised $3M from Y Combinator and big US VCs, thanks to the Waveup deck.

Thomas Mazimann
Co-founder and CEO at Teamout
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"Trusted advisor in the fundraising process"
Talk to sales

The Waveup team has been a trusted advisor in not only helping us shape our pitch deck, but also in providing guidance and insight into the fundraising process and market. Their team is always willing to take time to listen, work with us, and advise without ever making us feel like we're being rushed through any process.

Touradj Barman
CEO & Founder at Up 'n go
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"Experienced, thoughtful"
Talk to sales

Insightful, strategically minded, experienced, thoughtful and proactive.

Walter Craven
CEO at Kabin
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"Clear, high-quality deck that helped us raise $750K"
Talk to sales

Very satisfied with the results of our partnership with WaveUp. Special thanks to Olena and Igor for their support in fundraising. Clear and high-quality pitch deck, which helped me to raise 750K for obimy. Also, financial model which they built for us was not just a beautiful spreadsheet with numbers, but really useful and helpful in everyday usage and improving our revenue.

Zhenya Zasutskiy
Founder and CEO
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"Expert storytelling that elevated our fund's investor appeal"
Talk to sales

What truly distinguished Waveup was their deep understanding of communicating with financial investors. They demonstrated an exceptional ability to grasp our message and translate it into language and presentations that resonate perfectly with institutional investors. Their expertise in financial communications helped sharpen our narrative and position our fund effectively for our target audience.

Andrew Sheppard
Managing Director
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"Their direct communication was most impressive"
Talk to sales

Waveup successfully delivered the pitch deck, meeting our expectations. Moreover, the team impressed us with their timely delivery and direct communication. Overall, Waveup's ability to provide good value for money was also key to the project's success.

Laurin Sturm
Investment Analyst
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"High-quality insights and on-time delivery"
Talk to sales

We engaged Waveup to perform industry research and prepare a teaser, a confidential information memorandum, and an Excel-based financial model. They delivered everything on time and consistent with the established timeline. What stood out most was their ability to conduct a deep analysis of our target industry and produce high-quality work and insights.

Lane Carrick
Managing Director
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"Strong research, efficient collaboration"
Talk to sales

Waveup assembled data from us and third-party sources to create an investment memorandum for a potential acquisition. Despite slower info flow on our side, they conducted strong third-party research and delivered an excellent document for use with investors. Project management followed a clear milestone-driven schedule and generally met expectations. Although based in Europe, the team communicated efficiently with us in U.S. time zones and produced a document comparable to those from large investment banks.

Nicholas Goodman
Managing Director
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"Extremely knowledgeable and helpful"
Talk to sales

Worked with Waveup a few months ago, and they were amazing. Olena was great, and extremely knowledgeable. The Waveup team was always happy to make revisions to the pitch deck and offer great advice.

Victor Rijo
Founder, Chief Executive Officer
Talk to sales

Who should be your startup branding agency?

Pure branding agencies
  • Ramotion, Bolder, The Branx and similar
  • Deep on identity — weak on investor context
  • 6-12 week engagements with slow rollouts
  • No fundraising, GTM, or pitch-deck chops
  • You brief them on what investors expect
Freelancers + creative shops
  • Cheap logos, variable strategy quality
  • No positioning or messaging framework
  • Brand often disconnected from pitch and site
  • Good for one-off marks, not full rollouts
  • Investor-readiness not considered
Waveup
  • Brand + pitch + site + growth under one roof
  • Same team that's raised $3B+ across 600 startups
  • Brand shipped in 4-6 weeks, not months
  • Positioning built for VC diligence from day one
  • Month-to-month — no 6-month retainers

Building something ambitious?

We partner with founders shipping hard products. Let's talk about what you're building — brand, site, and growth on one timeline.

Startup branding FAQ

What kind of branding work do you do?

We're a branding agency for startups at seed through Series B. Naming, logo, startup brand identity, guidelines, and positioning — shipped as a complete brand system and brand architecture, not a mood board. Production-ready assets from week one. For a primer on brand fundamentals for founders, the U.S. Small Business Administration publishes solid baseline guidance on brand and market positioning.

How fast can you ship?
How much does it cost?
Do you work with pre-seed startups?
Why Waveup over a pure startup branding agency?
Do you just design, or also build?
Do you do naming, or only visual identity?
What does a typical engagement look like?
Do you do rebranding, or only new brands?
Which industries do you work with?

Talk to the team

Fifteen-minute discovery call. We'll scope the brand, site, and growth work — and tell you honestly whether Waveup is the right fit for your stage.

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