Joltoo
Full go-to-market stack: new brand, site, design system, playbooks, lead funnel, and a programmatic investor + SEO engine powering 1,500 ranking pages.
The startup branding agency inside Waveup — identity, naming, and visual systems shipped by the team that's helped raise $3B+ across 600 startups.
Waveup is a startup branding agency that builds brand strategy, visual identity, naming systems, and investor-ready rollouts for funded startups. Founded 2014, Waveup has helped 600+ startups raise $3B+, including $630M in 2025 through 200+ warm VC introductions from firms like Antler, Bessemer, Creandum, and a16z. Monthly retainers from $5,000 with a Scale tier; $10,000 for multi-workstream engagements.
Brand Identity
UX/UI Design
Design Systems
Product Websites
Landing Pages
Growth Marketing
Full go-to-market stack: new brand, site, design system, playbooks, lead funnel, and a programmatic investor + SEO engine powering 1,500 ranking pages.
Two weeks from kickoff to live: brand, motion-driven site, content, and a lead funnel that 5x'd inbound.
Enterprise brand system and logo built to position them for global, enterprise-tier expansion.
One-week brand sprint: logo, identity, and a visual system designed to scale across multiple product directions.
Every venture got brand, product, and growth under one roof.




From discovery to launch in 4-6 weeks — the compressed process we've used for Joltoo, N² Labs, Noetheri, and RAW.
One-week deep dive into your product, category, investors, and competitive set. Output: positioning statement, brand brief, and naming recommendation.
Logo, typography, color system, and core brand marks shipped in 1-2 weeks. Output: primary logo, brand marks, and a working Figma file.
Guidelines doc, component tokens, usage rules, and voice framework in 1 week. Output: Notion/Figma-ready brand book your team can execute against.
Pitch deck, website, email signatures, and investor one-pager — branded and live in 1-2 weeks. Output: a cohesive identity across every founder touchpoint.

Positioning frameworks, brand narrative, and category design for funded startups. We run the workshops, synthesize competitive intel, and ship a positioning statement your investors, team, and customers can repeat word-for-word.

Logo, type system, color palette, iconography, and core brand marks. Designed to survive a Series B rewrite and render cleanly on a pitch deck, a Stripe checkout, and a t-shirt.

Product and company naming, tagline development, and voice framework — run through a naming taxonomy (descriptive, evocative, invented) with a USPTO trademark pre-screen on every candidate. We've renamed 40+ companies, including the ventures Joltoo, N² Labs, and Noetheri, and built the messaging architecture each now uses across site, deck, and outbound.

Pitch deck, website, CRM templates, email signatures, and investor one-pager — branded consistently and shipped in parallel. The fastest path from logo sign-off to a cohesive founder-ready identity.
Founders, investors, and operators — here's the outcome.
Several investors told me it was one of the best decks they've seen.
Insightful, strategically minded, experienced, thoughtful & proactive.
The project was delivered consistent with the established timeline.
A trusted advisor in the fundraising process and market.
Presentations that resonate perfectly with institutional investors.
Waveup produced an excellent investment document for use with potential investors.



Website design
Conversion-optimized startup and SaaS websites — CMS, motion, forms, and tracking shipped together.
UX design
Product interfaces for startups, deep tech, and infrastructure — investor-ready from day one.
Design systems
Component libraries and token systems that survive a Series B rewrite. Figma + code, documented.
Landing pages
Funnel-ready landing pages tied to paid campaigns and outbound. Built for A/B testing and lead capture.
Pitch deck design
Your new brand deserves a pitch deck that does it justice. 800+ decks built, $3B+ raised.
Pitch deck consulting
Beyond design — narrative, investor-room strategy, and deck consulting from the team that's helped raise $3B+.
We partner with founders shipping hard products. Let's talk about what you're building — brand, site, and growth on one timeline.
We're a branding agency for startups at seed through Series B. Naming, logo, startup brand identity, guidelines, and positioning — shipped as a complete brand system and brand architecture, not a mood board. Production-ready assets from week one. For a primer on brand fundamentals for founders, the U.S. Small Business Administration publishes solid baseline guidance on brand and market positioning.
Fifteen-minute discovery call. We'll scope the brand, site, and growth work — and tell you honestly whether Waveup is the right fit for your stage.