A complete rundown of pitch deck mistakes and how to avoid them

After working on over 500 investment projects and helping…

Key metrics that help to assess your sales & marketing efforts

What do startups need to grow and prosper rapidly? A good product…

Why is the Cash Flow statement so important for your fundraising efforts?

Cash has always been a common topic of discussion among…

How to prepare an elevator pitch

Most founders can talk for hours about their startups, diving…

Startup operating expenses: what should they include?

No company can exist without expenses. In fact, they start…

How to calculate revenue: secrets of a realistic startup forecast

Revenue is the heart of every business and the foundation…

Angling your startup pitch: create a category or find your niche?

Category creation is the art of positioning your startup…

The best way to define startup vision & mission statement

Have you ever wondered why some startups manage to attract…

How to build your competitive moat

You’ve finally built a successful business. But what’s stopping it…

What is the difference between your GTM strategy and marketing strategy?

Fitbit has chiseled out a niche within the medical industry…

Startup math: the key metrics you need to track

Startups create pitch decks to communicate their product ideas to…

Leading vs. lagging metrics: indicators and KPIs

Every fundraising story needs a solid financial model with logical…

Calculating traffic for your startup

No matter how great and innovative your startup is, at…

What problem does your business solve for your customers?

A pitch deck needs a narrative as its central pillar….

Startup traction: how to talk about one when you have none

Startups create pitch decks to communicate their product ideas to…

How to reflect your hiring plan in your startup financial model

People are the greatest asset of every company. They’re the…

Why your deck’s team slide is the most important one

Whenever an investor pores through an early-stage startup pitch deck,…

Retention cohorts: the best way to integrate them into your model

Once you’ve created a killer product and acquired your first…

How to show traction in the pitch deck?

Traction is one of the most essential elements of any…

Refining your sales & marketing budget

Here’s how to reflect your customer acquisition strategy in numbers…

Sales strategy for startups in a few simple steps

In your startup, sales are everything. Not only are sales…

Calculating market size: from TAM to SOM

Now that you have to present your market size to…

What to include in a pitch deck

Pitch Must-Haves Before Sending to Investors Most fundraising stories involve…

The secrets of perfect problem-solution slides

At the start of your business journey, you understand the…

3 pillars of financial projections for startups

How to build a forecast that goes beyond numbers and…

6 critical mistakes you’ve made in your financial model

Financial modelling best practices or the most common ways to…

Capital efficiency: New king of VC score-boards

This year will become a great filter for startup survival…

Perfect pitch deck design cheats from VC perspective

Nobody disputes the necessity of a strong pitch deck these…

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