Blog

Read all articles

Categories

Financial model

Marta Kurbanova

The best way to define startup vision & mission statement

The best way to define startup vision & mission statement

Have you ever wondered why some startups manage to attract...

How to build your competitive moat

How to build your competitive moat

You’ve finally built a successful business. But what’s stopping it...

What is the difference between your GTM strategy and marketing strategy?

What is the difference between your GTM strategy and marketing strategy?

Fitbit has chiseled out a niche within the medical industry...

Startup math: the key metrics you need to track

Startup math: the key metrics you need to track

As you recline in your chair after the 9-5PM coding...

Bohdan Stavskyi

Calculating traffic for your startup

Calculating traffic for your startup

No matter how great and innovative your startup is, at...

Leading vs. lagging metrics: indicators and KPIs

Leading vs. lagging metrics: indicators and KPIs

Every fundraising story needs a solid financial model with logical...

Marta Kurbanova

What problem does your business solve for your customers?

What problem does your business solve for your customers?

A pitch deck needs a narrative as its central pillar....

Alyona Dovhosheia

How to reflect your hiring plan in your startup financial model

How to reflect your hiring plan in your startup financial model

People are the greatest asset of every company. They’re the...

Startup traction: How to talk about one when you have none

Startup traction: How to talk about one when you have none

Startups create pitch decks to communicate their product ideas to...

Alyona Dovhosheia

Refining your sales & marketing budget

Refining your sales & marketing budget

Here’s how to reflect your customer acquisition strategy in numbers...

Why your deck’s team slide is the most important one

Why your deck’s team slide is the most important one

Whenever an investor pores through an early-stage startup pitch deck,...

How to show traction in the pitch deck?

How to show traction in the pitch deck?

Traction is one of the most essential elements of any...

Bohdan Stavskyi

Retention cohorts: The best way to integrate them into your model

Retention cohorts: The best way to integrate them into your model

Once you’ve created a killer product and acquired your first...

Sales strategy for startups in a few simple steps

Sales strategy for startups in a few simple steps

In your startup, sales are everything. Not only are sales...

Marta Kurbanova

Calculating market size: from TAM to SOM

Calculating market size: from TAM to SOM

Now that you have to present your market size to...

Alyona Dovhosheia

What to include in a pitch deck

What to include in a pitch deck

Pitch Must-Haves Before Sending to Investors Most fundraising stories involve...

The secrets of perfect problem-solution slides

The secrets of perfect problem-solution slides

At the start of your business journey, you understand the...

Alyona Dovhosheia

3 pillars of financial projections for startups

3 pillars of financial projections for startups

How to build a forecast that goes beyond numbers and...

Capital efficiency: New king of VC score-boards

Capital efficiency: New king of VC score-boards

This year will become a great filter for startup survival...

6 critical mistakes you’ve made in your financial model

6 critical mistakes you’ve made in your financial model

Financial modelling best practices or the most common ways to...

Perfect pitch deck design cheats from VC perspective

Perfect pitch deck design cheats from VC perspective

Nobody disputes the necessity of a strong pitch deck these...