Is your startup ready for fundraising?

99% of raises fail because of bad timing. With $3B+ secured by our clients and over 100 VCs in the network, we know what it takes to raise startup capital. We designed a simple yet powerful tool to assess how investable your project is

START

How it works

Take a short quiz: 19 questions, straight from the VC battlefield to check your investment readiness

Get a score: From 0 to 100%, get unbiased & actionable insights on your startup fundraising strategy

Act: Fine-tune your fundraising goals, or talk to us if you need help

We know our stuff

INDUSTRIES

80+

verticals covered

volume

$505M

raised in 2023 across

Seed to Series C

CLIENTS

+6

unicorns in 2023

Our clients:

Who we are

Empowering companies to fuel growth, raise capital and secure strategic partnerships

Startup fundraising support

Helping attract the right capital by building powerful investment materials, devising solid go-to-market strategies and sound financial forecasts

Outsourced M&A advisory

Providing end-to-end support in heavy lifting for CIM writing, valuation and in-depth industry analysis needed to execute M&A transaction

Growth strategy consulting

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth

Presentation design services

Empowering captivating storytelling experiences through the full suite of graphic design services to stand out in the marketplace

Frequently asked
questions

Can you give more details on how your startup fundraising calculator works?

You need to answer 19 questions about your startup—your fundraising stage, targeted industry, expected funding, market comprehension, business and financial models, competitive moat, etc. Then enter your name and email to get the results on your fundraising readiness.


How can the results of your quiz help me secure fundraising for my startup? 

The results will help you assess your investment readiness—where your startup stands and if you’re ready to fundraise successfully. This understanding can strengthen your startup fundraising strategy and increase your chances of getting funded.

What are the most common startup fundraising mistakes?

Lack of preparation, setting unrealistic valuations, a poorly crafted pitch, and targeting the wrong investors are key pitfalls on your way to successful startup fundraising.

back

In which industry is your startup operating?

* Choose only one option

1

B2B / B2C Marketplace

2

Consumer / Business App

3

Software / Technology

4

Hardware

5

Service business

6

Web 3.0 and Crypto

7

Healthcare / Biotech / Devices

8

E-commerce / CPG

9

Gaming and eSports

10

Transportation and Mobility

11

Media

12

Real Estate Tech

13

Social media apps

14

FinTech and Banking

15

Other

Previous

What stage is your startup currently in?

* Choose only one option

Pre-seed

Seed

Series A

Previous

1/21

Rate your product's stage of development (from concept to market-ready)

* Choose only one option

Idea

Prototype

MVP / ready solution

Live and available to buy

Previous

2/21

How much are you planning to raise in this funding round?

* Choose only one option

Less than $500k

$500,000 - $1,000,000

$1,000,000 - $5,000,000

More than $5 Million

Previous

3/21

How severe is the problem you are trying to solve?

* Choose only one option

Experienced by many who are ready to pay to solve it

It's a pain to some persona

No need to solve a massive headache - my product has a large advantage over current options,
so people will pay for it

It's a nice-to-have solution

Previous

4/21

How big is your serviceable addressable market?

* Choose only one option

Our serviceable market is <$100,000,000

Our serviceable market is $100,000,000 - $999,000,000

Our serviceable market is $1 Billion+

Not sure

Previous

5/21

Do you have a clear understanding of your solution's competitive advantage?

* Choose only one option

1

My solution is a one-stop solution the industry needs

2

My solution is 10x better than any market alternative

3

My solution has a couple of features that competitors don't have

4

My solution doesn't have a strong competitive advantage but has a unique positioning

5

There is no competitive advantage yet

6

There is no competition in our market

Previous

6/21

How competitive is the market you are targeting?

* Choose only one option

No competition - we are first mover

Only 1-2 well-funded competitors

Somewhat competitive

Quite competitive, many other players

Previous

7/21

What do you think about your competitive moat
vs other entrants?

* Choose only one option

We will have some advantages over newcomers

We have a strong defensible moat (IP, partner / distribution network etc)

For now, there is no moat - we will develop it later

Previous

8/21

Have you tested the idea / solution with early buyers?

* Choose only one option

This idea doesn't require validation

We had a few conversations with various people about the idea. They liked it

We conducted multiple interviews with the target persona

We validated the idea with a few partners who have access to the buyers

We built a landing page and measured interest through sign-ups

No, no user validation yet

Previous

9/21

How would you describe the feedback / interest received from potential customers?

* Choose only one option

Very positive feedback - people sign up as beta customers / join the waitlist / sign letters of intent

Mostly positive feedback but no beta customers yet

Somewhat positive feedback

No feedback yet

Previous

10/21

What best describes your founding team:

* Choose only one option

1

Successful founder(s): helped to build a company to $100M in rev / 1+ successful exit

2

Experienced founder(s): raised from VC / built company to decent size but no meaningful exit

3

Successful operator(s): C-suite or key employee at VC funded scale up and / or well-recognized brand (strong references available)

4

Experienced operator(s): key employee / consultant for a well-recognized brand

5

Serial entrepreneur: started multiple businesses before but did not raise VC capital

6

Novice founder: no prior experience of starting companies

Previous

11/21

How many senior / management people are in your team (including yourself and other co-founders)?

* Choose only one option

5+

4-5

2-3

None, solo founder

Previous

12/21

Do you have any experience in the market

you are building the solution for?

* Choose only one option

Yes, I am a domain expert who witnessed / experienced the problem myself

Not in this niche, but I built / launched similar products

No, I don't have experience in the market, but I have someone on the team who is a domain expert

No, I don't have experience in the market, but I experienced the problem first-hand

No domain experience

Previous

13/21

Have you defined your monetization strategy
and future business model?

* Choose only one option

Yes, I have a clear vision of how to monetize with 3-5 revenue streams - and I know the business economics will work

Yes, I have a clear vision on how to monetize with 1-2 core revenue streams and attractive business economics

Yes, I identified the revenue streams but don't know if the business economics works

Not yet

Previous

14/21

Do you have a clear go-to-market strategy and a plan with defined milestones for the next 12-18 months?

* Choose only one option

Yes, I have a strong go-to-market strategy that addresses well a couple of different market segments / buyer personas

Yes, I have a strong go-to-market strategy that addresses one particular segment / buyer persona

For now, I have a more generic GTM plan and will refine it later

I do not yet have a well-defined go-to-market vision

Previous

15/21

Are you prepared with a pitch deck that effectively communicates your solution, vision,
business model and unit economics, TAM, GTM strategy, competition, traction to date, ask and use of funds, presenting a clear, compelling narrative of the business?

* Choose only one option

Yes, I have a great deck that clearly covers all of the above

Yes, I have a deck that clearly covers all of the points but might be not super effective yet

in terms of storytelling

Yes, I have a deck that covers clearly some of the points

No, not yet prepared

Previous

16/21

Have you set realistic pre-money valuation expectations based on market benchmarks and your startup's progress?

* Choose only one option

Yes

No

Not sure

Previous

17/21

Do you have some level of understanding of cash requirements for the next 12-18 months and how you will spend the money with clearly defined milestones?

* Choose only one option

Yes, I have a financial model and a clear understanding of how far the money will get us & what milestones we can hit

Yes, I have a rough budget and an idea of how we will spend it, but difficult to predict specific results / milestones so far

The budget and use of funds are currently in progress

No, no financial model prepared yet

Previous

18/21

Are you meeting / contacting 10-20 investors / angels per week?

* Choose only one option

1

Yes - I have a regular cadence and contact 10-20 investors weekly, meeting some of the investors face-to-face

2

Yes - I have a regular cadence and contact 10-20 investors weekly, meeting them virtually

3

Yes - I aim to have <5 meetings a week

4

Yes - I am contacting some investors, aim to have <20 meetings overall

5

No, not yet at least

6

I won't need to contact that many - I know I have an idea investors will want to fund

7

I won't need to contact that many - I have early committments already

Previous

19/21

What level of interest or commitment have you received from potential investors?

* Choose only one option

Strong interest or soft commitments

High interest but no commitments yet

Investors are somewhat interested but no commitments yet

No strong interest so far

I haven't spoken to enough people yet

Previous

20/21

Finally, what is your name?


Previous

21/21

Great, thanks for your time!

Please enter your email address to access your recommendations

Previous

1/28

Rate your product's stage of development (from concept to market-ready)

* Choose only one option

Idea

Prototype

MVP / ready solution

Generating revenue

Previous

2/28

What is the total amount of funding you have raised to date?

* Choose only one option

More than $500,000

$100,000 - $500,000

Less than $100,000

Business self-funded to date

Previous

3/28

How much are you planning to raise in this funding round?

* Choose only one option

Less than $2M

$2M-$5M

$5M - $10M

More than $10M

Previous

4/28

When did you start the business?

* Choose only one option

Less than a year ago

1-2 years ago

2-3 years ago

We are an established business (3+ years)

Previous

5/28

How severe is the problem you are trying to solve?

* Choose only one option

Experienced by many who are ready to pay to solve it

It's a pain to some persona

No need to solve a massive headache - my product has a large advantage over current options; so people will pay for it

It's a nice-to-have solution

Previous

6/28

How big is your serviceable addressable market?

* Choose only one option

Our serviceable market is <$100M

Our serviceable market is $100M-999M

Our serviceable market is $1B+

Not sure

Previous

7/28

Do you have a clear understanding of your solution's competitive advantage?

* Choose only one option

1

My solution is a one-stop solution the industry needs

2

My solution is 10x better than any market alternative

3

My solution has a couple of features that competitors don't have

4

My solution doesn't have a strong competitive advantage but has a unique positioning

5

There is no competitive advantage yet

6

There are no direct competitors I am aware of

Previous

8/28

How competitive is the market you are targeting?

* Choose only one option

No direct competition - we are the first mover

Only 1-2 well-funded competitors

Somewhat competitive

Quite competitive, many other players

Previous

9/28

What do you think about your competitive moat vs other entrants?

* Choose only one option

We will have some advantages over newcomers

We have a strong defensible moat (IP, partner/distribution network, etc.)

For now, there is no moat - we will develop it later

Previous

10/28

Do you have any paying customers?

* Choose only one option

Yes - revenue has been growing 10-20% month-on-month

Yes - but growth has been moderate, we need funding to scale properly

We secured the first customers, but they are not paying yet

No revenue / customers yet - it's why we need funding!

No revenue yet we validated the demand via interviews / sign-ups, etc.

Previous

11/28

What is your expected revenue growth over the next 12 months?

* Choose only one option

No growth

0 - 50%

50-100%

More than 100%

I don't know yet

Previous

12/28

Do you see clear proof customers love your solution, as evident in retention/usage?

* Choose only one option

Yes, we have strong signs of usage / retention - our target buyer loves the solution!

We have ok signs of usage / retention - generally, people seem to like what we do

Retention / usage is inconsistent so far - it's why we need funding

We don't yet have strong signs of usage / retention but already have great testimonials from some target buyers

Doesn't apply as we don't have customers yet

Previous

13/28

What is your current net monthly burn rate?

* Choose only one option

1

We are profitable!

2

Less than $20,000

3

$20,001 - $50,000

4

$50,001 - $100,000

5

More than $100,000

6

Not sure how to calculate

Previous

14/28

What best describes your founding team:

* Choose only one option

1

Successful founder(s): helped build a company to $100M in rev / 1+ successful exit

2

Experienced founder(s): raised from VC / built a company to a decent size but no meaningful exit

3

Successful operator(s): C-suite or key employee at VC-funded scale-up and/or well-recognized brand (strong references available)

4

Experienced operator(s): key employee / consultant for a well-recognized brand

5

Serial entrepreneur: started multiple businesses before but did not raise VC capital

6

Novice founder: no prior experience of starting companies

Previous

15/28

How many senior / management people are in your team (including yourself and other co-founders)?

* Choose only one option

5+

4-5

2-3

None, solo founder

Previous

16/28

Do you have any experience in the market you are building the solution for?

* Choose only one option

Yes, I am a domain expert who witnessed / experienced the problem myself

Not in this niche, but I built / launched similar products

No, I don't have experience in the market, but I have someone on the team who is a domain expert

No, I don't have experience in the market, but I experienced the problem first-hand

No domain experience

Previous

17/28

Have you defined your monetization strategy and the business model?

* Choose only one option

Yes, I have a clear vision of how to monetize with 3-5 revenue streams - and I know the business economics will work

Yes, I have a clear vision of how to monetize with 1-2 core revenue streams and attractive business economics

Yes, I identified the revenue streams but don't know if the business economics works

Not yet

Previous

18/28

Do you have a clear go-to-market strategy and a plan with defined milestones for the next 12-18 months?

* Choose only one option

Yes, I have a strong go-to-market strategy that addresses well a couple of different market segments / buyer personas

Yes, I have a strong go-to-market strategy that addresses one particular segment / buyer persona

For now, I have a more generic GTM plan and will refine it later

I do not yet have a well-defined go-to-market vision

Previous

19/28

Have you tested / proved your customer acquisition channels?

* Choose only one option

No, it's too early for us

Yes, and we have at least 1 proven channel with attractive CAC and volume that we know we can scale

Yes, we have tested a few but don't yet know the depth / scalability of the channels

Previous

20/28

How fast is your payback on CAC?

* Choose only one option

1

Instant - we recoup CAC on the first purchase

2

Quite fast - takes us less than 6 months to recover CAC

3

Somewhere around a year

4

2 years+

5

Not sure how to calculate this

6

Too early to say

Previous

21/28

Are you prepared with a pitch deck that effectively communicates your solution, vision,
business model and unit economics, TAM, GTM strategy, competition, traction to date, ask and use of funds, presenting a clear, compelling narrative of the business?

* Choose only one option

Yes, I have a great deck that clearly covers all of the above

Yes, I have a deck that clearly covers all of the points but might not be super effective yet in terms of storytelling

Yes, I have a deck that clearly covers some of the points

No, not yet prepared

Previous

22/28

Have you determined a valuation range for your company?

* Choose only one option

Yes, we have a specific valuation

We have a rough estimate

No, we haven't determined it yet

Previous

23/28

Do you have some level of understanding of cash requirements for the next 12-18 months, and a basic financial forecast to show how you will spend the money, and what milestones you are expected to hit?

* Choose only one option

Yes, I have a financial model and a clear understanding of how far the money will get us & what milestones we can hit

Yes, I have a rough budget and an idea of how we will spend it; but difficult to predict specific results / milestones so far

The budget and use of funds are currently in progress

No, no financial model prepared yet

Previous

24/28

Have you prepared the necessary materials for due diligence? (e.g., financial forecast, business plan)

* Choose only one option

Yes, all materials are ready

In progress

No, not yet prepared

Previous

25/28

Are you meeting / contacting 10-20 investors per week (relevant to your industry & stage)?

* Choose only one option

1

Yes - I have a regular cadence and contact 10-20+ investors weekly, meeting some of the investors face-to-face

2

Yes - I have a regular cadence and contact 10-20+ investors weekly, meeting them virtually

3

Yes - I have a regular cadence and contact 10+ investors weekly, but no meetings yet

4

Yes - I am contacting some investors, but no meetings yet

5

I haven’t started contacting anyone yet - but I know some people within my network

6

I won't need to contact that many - I know I have an idea investors will surely want to fund

7

I won't need to contact that many - I have early commitments already

Previous

26/28

What level of interest or commitment have you received from potential investors?

* Choose only one option

Strong interest or soft commitments

High interest but no commitments yet

Investors are somewhat interested but no commitments yet

No strong interest so far

I haven't spoken to enough people yet

Previous

27/28

Finally, what is your name?


Previous

28/28

Great, thanks for your time!

Please enter your email address to access your recommendations

Previous

1/30

Rate your product's stage of development (from concept to market-ready)

* Choose only one option

Idea

Prototype

MVP / ready solution but not launched

Ready solution, launched just recently

Launched & generating revenue for 6+ months

Previous

2/30

What is the total amount of funding you have raised to date?

* Choose only one option

More than $5,000,000

$1,000,000 - $5,000,000

Less than $1,000,000

Business self-funded to date

Previous

3/30

How much are you planning to raise in this funding round?

* Choose only one option

Less than $10M

$10M-$15M

$15M - $25M

More than $25M

Previous

4/30

When did you start the business?

* Choose only one option

Less than three years ago

3-4 years ago

We are an established business (4+ years)

Previous

5/30

Do you have proof of Product-Market Fit?

* Choose only one option

Yes, we have clear proof of PMF - people love what we do, and there is loads of virality, word-of-mouth sharing and organic growth

Yes, we have clear proof of PMF - with strong revenue growth and really good signs of retention / returning customers

We do not yet have clear proof of PMF, but good early signs (customer testimonials, press, partner adoption)

We do not yet have PMF - it's why we need capital!

Previous

6/30

Do you have any paying customers?

* Choose only one option

Yes - we've already crossed the $2M revenue mark

Yes - our revenue last year was between $1-2M

Yes - we are sub $1M in revenue at the moment

We secured the first customers, but they are not paying yet

No revenue / customers yet - it's why we need funding!

Previous

7/30

What was your revenue growth over the past 12 months?

* Choose only one option

240%+

120%-240%

70%-120%

Under 70%

No growth - not revenue generating yet

Previous

8/30

Do you feel you have proven latent demand for your business solution?

* Choose only one option

Yes, we have clear proof there is a huge customer pipeline for our solution once we get funding (waitlists, revenue pipeline, organic growth, etc.)

We have some proof that additional funding will unlock demand at scale

We need funding to validate the depth of the demand

Previous

9/30

Do you have a clear path to $100M revenue?

* Choose only one option

Yes, we have a clearly defined niche and a bold vision on how to grow to $100M+ in revenue within 5-7 years

Yes, we have a clear strategy on how to expand current operations, growing to $100M in revenue within 10+ years

Yes, we have a clear path to $100M in revenue, but uncertain about the timing

We have the strategy to grow to the first $10M-$30M and will plan from there

Previous

10/30

How big is your serviceable addressable market?

* Choose only one option

Our serviceable market is <$100M

Our serviceable market is $100M-999M

Our serviceable market is $1B+

Not sure

Previous

11/30

How severe is the problem you are trying to solve?

* Choose only one option

Experienced by many who are ready to pay to solve it

It's a pain to some persona

No need to solve a massive headache - my product has a large advantage over current options, so people will pay for it

It's a nice-to-have solution

Previous

12/30

Do you have a clear understanding of your solution's competitive advantage?

* Choose only one option

My solution is highly differentiated and 10x better than any market alternative

My solution is somewhat differentiated - with a couple of features competitors don't have

There is no competitive advantage yet

There are no competitors I am aware of

Previous

13/30

How competitive is the market you are targeting?

* Choose only one option

No competition - we are the first mover

Only 1-2 well-funded competitors

Somewhat competitive

Quite competitive; many other players

Previous

14/30

What do you think about your competitive moat vs other entrants?

* Choose only one option

We will have some advantages over newcomers

We have a strong defensible moat (IP, partner / distribution network / network effects, etc.)

We are working on building the moat

Previous

15/30

Have you achieved break-even or are you EBITDA positive?

* Choose only one option

Yes

No, but close to break-even

No

Previous

16/30

What best describes your founding team:

* Choose only one option

1

Successful founder(s): helped to build the company to $100M in rev / 1+ successful exit

2

Experienced founder(s): raised from VC / built company to decent size but no meaningful exit

3

Successful operator(s): C-suite or key employee at VC funded scale up and / or well-recognized brand (strong references available)

4

Experienced operator(s): key employee / consultant for a well-recognized brand

5

Serial entrepreneur: started multiple businesses before but did not raise VC capital

6

Novice founder: no prior experience of starting companies

Previous

17/30

Do you have any experience in the market you are building the solution for?

* Choose only one option

Yes, I am a domain expert who witnessed / experienced the problem myself

Not in this niche, but I built / launched similar products

No, I don't have experience in the market, but I have someone on the team who is domain expert

No, I don't have experience in the market, but I experienced the problem first-hand

No domain experience

Previous

18/30

Have you demonstrated your ability to hire and retain top talent?

* Choose only one option

Yes, we've already recruited elite talent that has proven ability to execute & credentials from the top companies

Yes, we've recruited seasoned professionals from well-known companies

Yes, we've recruited junior professionals from well-known companies

No major recruitments yet - it's why we need funding!

Previous

19/30

Do you have a clear go-to-market strategy and a plan with defined milestones for the next 12-18 months?

* Choose only one option

Yes, we have a proven and tested go-to-market strategy on how to scale the demand, and we know how to set off growth flywheels

Yes, we have a number of different strategies we want to test to understand how to best scale the demand

We have a more generic GTM plan (sales, marketing, product, etc.) and will refine it as we go

We need funding to hire the right talent to plan & execute the GTM plan

Previous

20/30

Have you tested / proved your customer acquisition channels?

* Choose only one option

No, it's too early for us

Yes, and we have at least 1 proven channel with attractive CAC and volume that we know we can scale

Yes, we have tested a few but don't yet know the depth / scalability of the channels

Previous

21/30

What is your LTV:CAC?

* Choose only one option

Over 4x

3x-4x

Under 3x

Not sure how to calculate

Previous

22/30

How fast is your payback on CAC?

* Choose only one option

1

Instant - we recoup CAC on the first purchase

2

Quite fast - it takes us less than 6 months to recover CAC

3

Somewhere around year

4

2 years+

5

Not sure how to calculate this

6

Too early to say

Previous

23/30

Are you prepared with a pitch deck that effectively communicates your solution, vision,
business model and unit economics, TAM, GTM strategy, competition, traction to date, ask and use of funds, presenting a clear, compelling narrative of the business?

* Choose only one option

Yes, I have a great deck that clearly covers all of the above

Yes, I have a deck that clearly covers all of the points, but it might not be super effective yet in terms of storytelling

Yes, I have a deck that clearly covers some of the points

No, not yet prepared

Previous

24/30

Have you determined a valuation range for your company?

* Choose only one option

Yes, we have a specific valuation

We have a rough estimate

No, we haven't determined it yet

Previous

25/30

Do you have some level of understanding of cash requirements for the next 12-18 months, and a financial forecast to show how you will spend the money, and what milestones you are expected to hit?

* Choose only one option

Yes, I have a flexible, clear financial model that demonstrates key milestones, unit economics evolution and use of funds

Yes, I have a basic Excel forecast model that predicts the P&L

The budget and use of funds are currently in progress - and will be ready by the time we speak with investors

No, the financial model has not been prepared yet

Previous

26/30

Have you prepared the necessary materials for due diligence? (e.g., financial forecast, business plan, historical KPIs, sales playbook)

* Choose only one option

Yes, all materials are ready

In progress

No, not yet prepared

Previous

27/30

Are you meeting / contacting 10-20 investors per week (relevant to your industry & stage)?

* Choose only one option

1

Yes - I have a regular cadence and contact 10-20+ investors weekly, meeting some of the investors face-to-face

2

Yes - I have a regular cadence and contact 10-20+ investors weekly, meeting them virtually

3

Yes - I have a regular cadence and contact 10+ investors weekly, but no meetings yet

4

Yes - I am contacting some investors, but no meetings yet

5

I haven't started contacting anyone yet - but I know some people within my network

6

I won't need to contact that many - I know I have an idea investors will surely want to fund

7

I won't need to contact that many - I have early commitments already

Previous

28/30

What level of interest or commitment have you received from potential investors?

* Choose only one option

Strong interest or soft commitments

High interest but no commitments yet

Investors are somewhat interested but no commitments yet

No strong interest so far

I haven't spoken to enough people yet

Previous

29/30

Finally, what is your name?


Previous

30/30

Great, thanks for your time!

Please enter your email address to access your recommendations

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