Fundraising support for a Latin American e-commerce aggregator
The market for US Amazon e-commerce aggregators has exploded over the last couple of years with the emergence of multiple unicorn companies. Our client has seen the opportunity to leverage the success of the proven model and build a leading e-commerce aggregator in the relatively untapped LATAM market. Having assembled the team and achieved some initial traction, the company was faced with the challenge of securing a sizable seed round. The funding could be used to rapidly acquire new companies and scale operations before other incumbents seize the same opportunity.
The deck had a strong ‘investment banking’ feel, driving investors to complain that it ‘was too difficult to get through the slides’. Both the presentation of the content and the visuals used had an outdated feel, which didn’t help to create the much-needed impression of a successful, consumer-focused company.
Even if there is good information on standalone slides, the lack of a ‘red thread’ connecting the entire narrative can negatively affect results. While fairly informative, the deck did not excite the investors, who struggled to understand why and how the company will lead the category going forward.
The deck lacked vital information about the competition, the company’s positioning, and its future go-to-market plans. While the founders deemed some of that information unnecessary, its absence was clearly hurting their fundraising efforts, with investors lacking the confidence in the team’s ability to understand the market and execute on the strategy.
HOW WE HELPED
HOW WE HELPED
HOW WE HELPED
Within two weeks, we managed to completely turn around the boring, text-heavy banking slide deck into an impactful, attractive presentation that clearly explained why the company is positioned to be a future leader in the space.