The case study on the pitch deck that helped a vegan quick-service restaurant chain successfully raise $1.7M in seed capital.
Over the past year, the vegan fast food market has emerged as a highly sought-after investment opportunity. The sector has witnessed an impressive growth rate of 11%+ CAGR, quickly growing into a multi-billion dollar industry, propelled by the shift in food preferences as well as environmental and ethical concerns.
Our client has validated the opportunity by launching a 100% plant-based fast food restaurant chain. With a vision to become the “ultimate vegan fast food chain,” the company sought £1.4M or $1.7M to scale the business and expand into new locations. Our role was to craft a compelling pitch deck that effectively conveyed the client’s vision and secured the necessary funding to support the expansion plans.
The initial pitch deck failed to persuade investors of the team’s capacity to achieve the envisioned strategy and establish strong team/market fit. This resulted in a sense of skepticism amongst investors regarding the founders’ potential to deliver the promised outcomes.
The company’s objective was to establish a well-recognized plant-based fast-food restaurant, akin to a “vegan McDonald’s.” However, the initial pitch deck failed to adequately communicate their future plans and most importantly, why the business would be successful in the long run.
The initial pitch deck failed to effectively communicate the rationale behind the business. It lacked compelling data to support the uniqueness of the concept with demonstrated results. Consequently, the business looked like a very early, non-validated opportunity rather than a serious, credible investment.
The strategy presented in the pitch deck lacked a detailed and credible execution plan. The founders were unable to convey in a clear, believable way what it would take to achieve dominance in the market. The go-to-market plan was missing tangible milestones and a thorough, believable long-term execution plan.
Despite having an excellent branding strategy, the company’s pitch deck messaging was hindered by an outdated and lackluster pitch deck design, which failed to convey the investment story effectively. As a result, the overall deck looked rather immature and early stage.
HOW WE HELPED
HOW WE HELPED
HOW WE HELPED
raised within weeks
that helped to guide future operations & expansion
Coverage across major media with the deck featured in Business Insider
We crafted a pitch deck that not only told a story but also raised $1.7M for a vegan restaurant chain, propelling them into a world of expansive growth and endless possibilities. With Waveup, your idea is not just presented – it’s transformed into a narrative that investors can’t resist.