Startup KPI dashboard

How do your numbers stack up against the industry benchmarks? Do you need to fix your KPIs before pitching to VCs? Use our growth rate calc devised by the Waveup experts to see exactly where you stand!

Inputs

Please insert your currency and its USD exchange rate

Please select your customer & business model types from the drop-down lists below

Outputs

The formulas below will automatically calculate all indicators based on your inputs

Please use the color scales to compare your results with the benchmarks for your business:

Perfect / Above average

Good / Average

Bad / Below average

Inputs

P&L data, ‘000
Units
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
USD
Gross profit
USD
EBITDA
USD
Customers
Total (start of year)
#
New
#
Total (end of year)
#
Churn, as % of total (start of year)
%
Lost
#
Sales & Marketing
metrics, '000
Sales & Marketing
as % of revenue
%
Sales & Marketing expenses
USD
SaaS revenue
metrics, '000
New MRR
USD
Expansion MRR (upgrades, add-ons, etc.)
USD
Contraction MRR (downgrades)
USD
Lost MRR (churn)
USD
Total MRR
USD
Personnel metrics
Total headcount
#

Outputs

Financial ratios
Units
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue growth
%
Gross profit margin
%
EBITDA margin
%
Burn, ‘000
USD
Annual ARPU / ARPA
USD
Capital efficiency

The Rule of 40 is a guideline used by startup founders to evaluate the relationship between revenue growth and profitability. It suggests that if you add up your revenue growth rate and your profitability, it should ideally equal or exceed 40%. So, you're aiming to grow quickly while also managing your costs and making sure you're not spending more than you're earning.

Rule of 40
%

Burn multiple is a capital efficiency metric that shows the revenue generated per dollar spent

Burn multiple

Revenue range
X $
S&M efficiency and
unit economics
Lifetime Value (LTV)
USD
CAC
USD

CAC stands for Customer Acquisition Cost, which is how much money you spend to get a new customer. CAC Payback is measuring how quickly you earn back the money you spent to acquire that customer. If your CAC Payback is 6 months, it means it takes around 6 months for that customer to generate enough revenue to cover the cost of acquiring them.

CAC Payback
month

LTV stands for Lifetime Value, which is the total revenue you expect to earn from a customer throughout their time with your company. CAC is the cost to acquire that customer. The LTV/CAC ratio provides insights into the effectiveness of your sales and marketing spending. This ratio helps you assess the financial viability of your customer acquisition strategies and your business model's potential for sustained success.

LTV/CAC
x
Retention rates

Logo retention measures the proportion of your customer base that remains loyal over a specific period. For example, if you start with 100 customers at the beginning of the year and 90 are still with you at the end of the same year, your logo retention rate is 90%. This metric helps businesses understand the level of loyalty and satisfaction among their customer base.

Logo (customer) retention
%

It measures the portion of a SaaS company's recurring revenue that is preserved from its existing customers, considering the impact of downgrades and cancellations.

Gross MRR retention
%

It calculates the percentage of revenue retained from existing customers, taking into account not only the effects of churn (lost revenue due to customer attrition) but also the positive impact of expansion revenue (additional revenue gained from upselling or cross-selling within existing customer accounts).

Net MRR retention
%
Personnel metrics

Annual Revenue per Full-Time Equivalent (FTE) employee evaluates the revenue generated by each full-time employee in your company over a year. It's an indicator of the productivity and revenue contribution of your workforce. Higher values indicate more efficient revenue generation per employee.

Annual
revenue per FTE

Revenue range
USD $
Curious about your competitive edge? Download the exclusive benchmarks used in our dashboard and discover what you should be comparing.
Free download

FAQ

How do these metrics add value from an investor’s perspective?

Investors rely on clear indicators of a startup’s health, potential for growth rate calc, and efficiency in operations. The metrics on our startup kpi dashboard offer concrete, data-driven insights into these key areas, allowing investors to make informed decisions about pre revenue startup valuation.

What is the recommended frequency for updating my startup KPI dashboard data?

To keep the insights relevant and actionable, we advise updating your data on the startup kpi dashboard regularly, ideally every month or at the end of each quarter. This ensures that your growth rate calc remains accurate.

What if I’m missing some of the data points required for my startup growth calculator or pre revenue startup valuation calculator?

That’s completely okay. Our dashboard is designed to function even with certain data points missing. However, it’s crucial to recognize and fill in those gaps eventually, especially since investors often seek comprehensive data during their evaluations using tools like the pre revenue startup valuation calculator.

How do you determine the featured benchmarks?

Our benchmarks are curated based on recent market insights, including data from the latest funding rounds and ongoing investor communications. Since these figures can be dynamic, we constantly update to reflect the current trends and use tools like the profit growth calculator to ensure accuracy.

Can I access a detailed breakdown of your benchmarks, including startup growth rate calculator?

Absolutely! You can download detailed benchmarks, such as those related to startup growth calculator or pre revenue valuation calculator, above.

Should the annual data I input into the startup KPI dashboard be based on past performance or future projections?

You can input either. Our startup kpi dashboard is flexible enough to analyze both historical performance and future projections, using tools like the startup growth calculator to provide you with valuable insights.

I noticed many of my output values are highlighted in red in the KPI startup dashboard. What does this signify?

Red values typically highlight areas that need attention or improvement. It offers you a proactive chance to refine these metrics before approaching fundraising activities, whether they concern pre revenue startup valuation calculator or other financial measures.

My metrics don’t seem great. What should I do next with my startup growth calculator results?

Unfavorable metrics can often be an early warning sign or an opportunity for improvement. We recommend reaching out to us directly. Our team has extensive experience in analyzing and optimizing startup metrics, including those from the startup growth rate calculator and profit growth calculator, and we can provide tailored guidance to help turn things around.

Turn your numbers into your next funding round

You’ve got the data, we’ll make it work. From building actionable growth blueprints to accelerating your fundraising journey, Waveup is your one-stop-shop to make it happen. Leave your email, and let’s talk!

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