Website launch for autonomous dental

robotics.

Hesytech's robots scale dental hygiene to the 3.5 billion people who can't get it. We built the brand, the visual system, and the full product site — three weeks from kickoff to live.

What we shipped

Identity from zero

Named, marked, and voiced from scratch in week one — clinical-grade calm, no robotics theatrics, before a single pixel of product.
Identity from zero

Product site, no robotics jargon

Multi-modal vision, hand-like motion, safety stack — all shown, not declared. Built for clinic operators evaluating their first robot, not robotics conferences.
Product site, no robotics jargon

Team & content pages

Doctor pages, clinical content, and case-study pages — built for the team to ship new procedures, new geographies, new markets without coming back to us.
Team & content pages

Three-week sprint, kickoff to live

Identity, system, copy, site, and CMS — sequenced so Hesytech walked into their next dental conference with a working site, not a launch plan.
Three-week sprint, kickoff to live

Built for clinics, not labs

Hesytech is asking patients to trust a machine with their teeth and clinics to trust it with their throughput. Every visual choice had to remove friction from that decision. We built a system that reads as clinical, calm, and obviously safe — the same qualities the product itself is engineered around. The site doesn't ask for trust. It earns it on first scroll.
Visit hesytech.com
Built for clinics, not labs example 1Built for clinics, not labs example 2Built for clinics, not labs example 3

What three weeks of work looks like

Brand, visual system, and a complete product site — shipped together, then handed over.

Three weeks, kickoff to live

Brand, system, copy, site, and CMS — shipped together so Hesytech walked into their next dental conference with a working site, not a launch plan.
Three weeks, kickoff to live
A site that walks operators through autonomous hygiene — without a single line of robotics jargon.
Pitch deck example — Waveup
Team and content pages the team extends themselves — new procedures, new markets, no dev round-trip.
Pitch deck example — Waveup

Got something to ship?

Brand, site, and growth on one timeline. Let's talk about what you're building.

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