Health tech / Success case
Keynote deck for a European AI pharmacy-tech company, designed in 72 hours
Creative design for a conference keynote, on the company’s brand, built to win clients and partners in the room.
At a glance
Keynote designed in
72 hours
From brief to final, for an industry conference.
- BriefEngaging, creative, on brand
- ConceptCinematic scenes
- KeynoteFull design
- On stageIn front of buyers
The concept
Surreal, cinematic scenes
One for each beat of the founders’ story
Numbers that land
Growth and ratings in large type
Each placed after the story beat it proves
Client
European AI company in pharmacy tech
- Pharmacy tech
- AI
Scope
- Creative concept
- Visuals within the brand
- Keynote design
The challenge: a keynote that had to turn into meetings
The room
Prospective clients and partners in the audience. 68% of B2B marketers say events bring in qualified leads, the highest share for any channel, so the talk had to turn into meetings.
The brief
Engaging, creative and unique, within the company’s existing brand, and only 72 hours from the brief to the final deck.
What we learned: why conference decks get forgotten
A room forgets most of a talk within days. What it keeps depends on pictures and stories.
- 10% of what people heard is remembered three days after a talk
- 65% is remembered when the words come with a relevant picture
- 63% of listeners remembered the stories from short talks, in a Stanford class exercise
- 5% remembered a single statistic from the same talks
And sales decks make bad keynotes: feature lists and logo walls read as an ad, and a room tunes out an ad.
What makes a keynote land
Four rules the keynote was built on.
- One idea per slide, carried by an image, with the speaker doing the rest
- A story with a turn: what the founders saw, what didn’t work, what they built next
- Numbers saved for proof after the story, big enough for the back row
- The same brand on every slide, so people remember who gave the talk
The keynote, beat by beat
The founders’ story as a run of cinematic scenes, with the proof after it.
What we did: a creative concept, on brand, in 72 hours
Design only: the concept, the visuals within the existing brand, and the full keynote.
Creative concept
The founders’ story as surreal, cinematic scenes, so each slide works as one image the room remembers.
On brand
Built from the company’s own colours, typefaces and product imagery, so scenes and screens look like one company.
Numbers that land
Growth, ratings and market data in large type, each placed after the story beat it proves.
Built for a big screen
Short lines of large type, nothing the back row can’t read, and room for the speaker.
Paced like a talk
Full-screen scenes for the story, cleaner slides for proof, and a closing scene into the call to action.
Results
- 72 hours from brief to final keynote
- 18 slides, each built for a live audience on a big screen
- A story the room could follow and remember, from the founders’ first insight to the platform and the vision
The keynote
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Read the storyGot a keynote coming up, and a deck that looks like everyone else’s?
We design talks people remember. Urgent decks take 5–7 business days.
