AI / Success case
Rebuilding a Series B deck in 72 hours for tier-1 VC meetings
Full deck redesign, on brand, for an AI supply chain platform raising $50M.
At a glance
Series B closed
$50M
Led by a tier-1 VC, with existing investors participating.
- BriefMeetings in days
- Redesign72 hours
- Tier-1 meetingsOn schedule
- $50M closedTier-1 led
Delivered in
72 hours
Ahead of the first tier-1 meeting
One deck
For the whole process
On brand, no rework between meetings
Client
AI platform above ERP, warehouse and transport systems
- Supply chain
- AI
Scope
- Full deck redesign
- On the company’s brand
The challenge: a Series B story in an AI-generated deck
The deck
Generated with an AI tool: the metrics, customers and story were there, along with too many words, too many boxes and a familiar layout.
The timing
Tier-1 meetings were only days away, with no time left for a normal design engagement.
What we learned: why AI-generated decks fail in the room
It looked like an AI deck, and it didn’t look like a Series B. Investors notice both.
VCs recognise them on sight
In 2026, VCs pattern-recognise an AI-generated deck instantly, before they reach the numbers.
They carry everyone’s structure
The drafts look clean and confident, and investors register the sameness within thirty seconds.
They clutter
Empty adjectives and confident framing mask a real company. A Series B investor wants it resolved into numbers.
Design reads as discipline
VCs judge design as a proxy for clarity and execution, so cluttered decks convert poorly whatever the traction.
What a Series B deck has to do
Three jobs, in order of importance.
Be clear
A partner gets the vision from the first slide and the business from the next five, in as few words as it takes.
Sell the metrics
Seed sells the team and vision; Series B sells metrics and scale. VCs spend 2-5 minutes on a first read.
Look like the brand
The company already has customers and a brand. The deck has to look like the product.
What we did: a full redesign in 72 hours
Every slide rebuilt on the company’s brand, with the founders’ content untouched.
Redesigned every slide on the brand
Typography, colour and layout from the company’s own identity, so deck and product look alike.
Rebuilt the visual hierarchy
Fewer words on screen, the key number the first thing the eye lands on.
Cleared the AI clutter
The boxes, icons and filler that generated layouts produce, all gone from every slide.
Kept the content
The founders’ story and numbers untouched. The design’s job was to let them land.
Delivered in 72 hours
Brief to final in 72 hours, ready ahead of the first tier-1 meeting.
Results
- $50M Series B closed, led by a tier-1 VC
- 72 hours from brief to final deck
- One deck for the whole process, on brand, with no rework between meetings
€5Mseed round, now raising
The €5M seed deck that put an enterprise AI company in front of tier 1 VCs
Read the story
£200K ARRsigned in under a week
A £1M pre-seed deck, a rebrand and a sales deck that landed £200K ARR in under a week
Read the story
$4Mpre-seed
$4M pre-seed round for a prospecting automation platform
Read the story
$6.3MSeries A
Series A fundraising
Read the storyRaising a Series B and the deck isn’t ready?
We redesign it. Urgent decks take 5–7 business days.
