Top 10 Startup Marketing Agencies Compared (2026)

Last reviewed by Igor Shaverskyi on November 9, 2026

You've closed a round, and the board now wants pipeline. The product moves fast, the team is small, and nobody owns marketing full time. That's usually when founders start looking at startup marketing agencies. This guide compares ten of them: who each one suits, what it runs, where it's based and what it publishes about price. Full disclosure: we're one of the ten, and we put ourselves first. Here's the case, so you can judge.

Top 10 Startup Marketing Agencies Compared (2026)

It depends on the job. For a full growth team, NoGood. For a fixed-price marketing foundation, RGray. For marketing leadership in B2B SaaS, Kalungi. For paid growth after product-market fit, Demand Curve, Hey Digital, Powered by Search or Growthcurve. For SEO and AI search, SimpleTiger. For UK B2B SaaS, Gripped. For the story behind all of it, Waveup.

Key takeaways
  1. Hire for the job you need done. Positioning, paid ads, content and SEO are different skills.
  2. Few agencies publish prices. Of the nine others here, four do: RGray, Gripped, Powered by Search and NoGood.
  3. Published fees run from a $4,499 one-off package to retainers that average over $20,000 a month. Ad spend comes on top.
  4. Ask who works on your account each week, and what they'll measure.
  5. An agency amplifies the story you give it. Fix the message before you buy reach.

How do startup marketing agencies compare?

They fall into three groups. NoGood, RGray and Kalungi take on most of the marketing job. Demand Curve and Gripped build demand engines for funded startups. Hey Digital, Powered by Search, SimpleTiger and Growthcurve go deep on one or two channels. Waveup sits apart: it fixes the positioning, brand and sales story before the spend.

Startup marketing agencies compared at a glance

AgencyBased inBest forWhat they runPublished price
WaveupLondonThe story, brand and sales materials after a raisePositioning, brand, website, sales deck, go-to-market planQuoted per project
RGrayKyivA fixed-price marketing foundation for tech, AI and crypto startupsStrategy, PPC, SEO, email, designPackages from $4,499 to $17,499
NoGoodNew York; hubs in Miami and DubaiA full growth team for Series A and laterFull-funnel growth marketingAverage retainer above $20,000 a month
KalungiKirkland, near SeattleB2B SaaS without a head of marketingMarketing leadership plus the team to run itNot published (retainer)
Demand CurveNot stated on its siteSeries A to C startups scaling paid acquisitionPaid growth, creative and landing pagesNot published (month to month)
GrippedLondonUK and European B2B SaaS with £2M–£20M ARRDemand generation, paid media, account-based marketing£5,000–£15,000 a month
Hey DigitalTallinn; fully remoteB2B SaaS ready to scale paid adsPaid ads onlyNot published
Powered by SearchTorontoB2B SaaS startups with revenuePaid ads and AI search (GEO)From $5,000
SimpleTigerSarasota, FloridaSaaS where search is the main channelSEO and AI searchNot published
GrowthcurveLondon; New YorkStartups with big media budgetsStrategy, media, creative, influencersNot published

Each agency's own website, checked 9 November 2026.

Which are the best startup marketing agencies in 2026?

We started with the agencies that rank for startup and growth marketing searches, and the ones other lists name. Then we checked each one on its own website in November 2026. We dropped agencies that had closed, merged or stopped serving startups. A price appears only where an agency publishes it. Across 1,200+ projects since 2014, we've found that fit matters more than fame.

1. Waveup: the story, brand and sales materials behind the spend

Waveup startup marketing case study: rebrand and sales deck for a legal AI company
Screenshot: waveup.com/portfolio/legal-ai-1m-pre-seed-rebrand-sales-deck, November 2026

Full disclosure: this is our list. Waveup is a London-based fundraising and growth advisory, with 1,200+ projects since 2014. We build the decks, models, CIMs and valuations that hold up under investor scrutiny. Once the round closes, we stay on for the brand, website and sales materials that help you grow into the valuation.

We're not a channel agency. We fix the story first: the positioning, the startup branding, the website and the sales deck. Then we write a go-to-market plan with 90-day milestones. For a pre-launch legal AI company, we rebuilt the story, the brand and the sales deck. It signed £200K ARR within a week of the sales deck going out. Our work is quoted per project.

If you need a team to run paid ads and SEO every day, pick one of the agencies below. Many founders use both: us for the story, a channel team for the reach.

Best for — funded startups that need the positioning, brand and sales story right before they spend on channels.

2. RGray: a fixed-price marketing foundation for tech startups

RGray startup marketing agency homepage screenshot
Screenshot: rgray.io, November 2026

RGray is a growth marketing agency in Kyiv, founded in 2019. It works with crypto, AI, SaaS and fintech companies. Its design branch, at design.rgray.io, makes brand identities and websites for startups. On Clutch, it has 4.9 out of 5 from 23 reviews.

Its startup offer is rare: fixed packages that build your marketing foundation in 28 days. They run from $4,499 for Starter to $17,499 for Professional. The ad budget comes on top. Its case studies include growth work for crypto apps such as GoodCrypto and ShapeShift.

Best for — early-stage tech, AI and crypto startups that want the marketing basics built fast, at a fixed price.

3. NoGood: a senior growth team for Series A and later

NoGood growth marketing agency homepage screenshot
Screenshot: nogood.io, November 2026

NoGood calls itself an AI-native growth marketing agency. It's headquartered in New York, with hubs in Miami and Dubai, and its site counts 70+ experts. It works with startups, scale-ups and Fortune 100 brands.

It's one of the few that talk money up front. Its FAQ says every engagement is a monthly retainer, and the average is above $20,000 a month. For Spring Health, it says it raised provider-qualified leads by 113%.

Best for — Series A and later companies that want a full growth team and have the budget for it.

4. Kalungi: a fractional CMO for B2B SaaS

Kalungi B2B SaaS marketing agency homepage screenshot
Screenshot: kalungi.com, November 2026

Kalungi is a B2B SaaS marketing agency in Kirkland, near Seattle. An associate CMO owns your priorities, and Kalungi's team does the work. That suits companies with revenue but no head of marketing. Its homepage says 280+ SaaS companies have worked with it.

It sells three ways to work. In Full Service, it runs marketing for you. Syntropy adds senior leadership to your own team, for companies with $1M to $5M in ARR. T2D3 sells its playbooks to teams before product-market fit. Prices aren't published. For DataGuard, it reports 330% growth in marketing-qualified leads in under six months.

Best for — B2B SaaS companies without a head of marketing, from the first playbook to a full team.

5. Demand Curve: a growth agency that only works with startups

Demand Curve growth marketing agency for startups homepage screenshot
Screenshot: demandcurve.com, November 2026

Demand Curve works only with startups and says it's backed by Y Combinator. Its sweet spot is Series A to Series C, or a bootstrapped company with at least seven figures in revenue. Its site says it has worked with 7,000+ startups.

It works month to month, with no long contract, and doesn't publish prices. Its homepage says it grew WorkOS's qualified lead flow from Google ninefold. It doesn't list an address on its own site.

Best for — Series A to C startups scaling paid acquisition with a team that only works with startups.

6. Gripped: B2B SaaS demand generation in the UK, with prices up front

Gripped B2B SaaS marketing agency London homepage screenshot
Screenshot: gripped.io, November 2026

Gripped is a London agency for SaaS, AI and tech companies, working since 2017. It says it has worked with over 160 of them, from seed to Series B. It turns paid and organic channels into pipeline, including account-based marketing.

Its homepage publishes what most agencies hide. Typical fees run £5,000 to £15,000 a month. Most clients spend £8,000 to £12,000. Contracts roll, with three months' notice. Its case studies include £1.3M of pipeline for Crownpeak in one quarter.

Best for — UK and European B2B SaaS companies with £2M to £20M in ARR.

7. Hey Digital: paid ads for B2B SaaS, and nothing else

Hey Digital B2B SaaS paid ads agency homepage screenshot
Screenshot: heydigital.co, November 2026

Hey Digital opened its first office in Tallinn, Estonia. It now runs a fully remote team of 45+ people in 22+ countries. It works only with B2B SaaS companies, and only on paid ads.

It doesn't publish prices. For PostHog, it reports an 18.5% increase in cloud conversions. The narrow focus is the point: you get specialists in one channel, not a generalist team.

Best for — B2B SaaS companies past product-market fit that want paid ads to drive pipeline.

8. Powered by Search: a startup program from $5,000

Powered by Search SaaS marketing agency for startups page screenshot
Screenshot: poweredbysearch.com/startups, November 2026

Powered by Search is a Toronto agency, working since 2009, that calls itself a B2B paid ads and GEO agency. GEO means getting your brand into AI answers, not only Google's links. Its startup program serves bootstrapped, seed and Series A SaaS companies, and can act as your whole marketing team.

It says plainly who it's not for: teams before revenue or product-market fit. There are no long-term contracts, and pricing starts at $5,000, though the page doesn't say per month or per project. For TouchBistro, it reports 324% more demos in six months.

Best for — B2B SaaS startups with revenue and product-market fit that want one team to run marketing.

9. SimpleTiger: SEO and AI search for SaaS

SimpleTiger SaaS SEO agency homepage screenshot
Screenshot: simpletiger.com, November 2026

SimpleTiger is a search agency in Sarasota, Florida. It works with B2B SaaS and AI companies, from seed stage to enterprise. It now sells AI search work alongside classic SEO.

Its pricing page lists packages but no prices, so you book a demo. For Invoca, it reports a 41:1 return on investment over the first ten months. On Clutch, it has 4.9 out of 5 from 34 reviews.

Best for — SaaS companies where search, in Google or in AI answers, is the main growth channel.

10. Growthcurve: creative-led paid growth for big media budgets

Growthcurve growth marketing agency homepage screenshot
Screenshot: growthcurve.co, November 2026

Growthcurve is a growth marketing agency in East London, with an office in New York. It puts strategy, media and creative under one roof, with its own network of content creators and influencers. Its clients are in the US, the UK, Europe and the Middle East.

It sets a high bar: its enquiry form asks for a media budget of at least $50,000 a month. That's ad spend, not its fee, which isn't published. For the fintech Hubpay, it says it won 30,000 users in the first six months.

Best for — well-funded startups ready to spend heavily on ads and creative every month.

Also worth a look: Single Grain, Kurve and Animalz

Single Grain runs SEO, paid media and AI search for growth-stage companies. Clutch places it in Los Angeles and lists its minimum project at $10,000.

Kurve is a London agency for app marketing. Pick it when your product lives in the app stores.

Animalz writes content strategy and articles for B2B SaaS companies. Pick it when content is your main channel and you need a writing team, not ads.

Need a strategy before a channel team? Our guide to go-to-market consulting firms compares ten of them. Raising first? See our list of pitch deck design agencies.

What does a growth marketing agency do?

A growth marketing agency runs tests across the funnel, from the first ad to the renewal, and keeps what moves revenue. A startup marketing agency can be broader: some also set positioning, build the brand and launch the website. Most agencies on this list do some of both, and each one leans one way.

Startup marketing agency by stage: what a growth marketing agency does at seed, Series A and Series B
Startup marketing agency by stage: what the work looks like as you grow.

At pre-seed and seed, the job is to find one message and one channel that work. That means positioning, a website that converts and small tests. A big retainer rarely pays off here. There isn't enough data yet to tell what's working.

At Series A, the job changes. Investors now expect a repeatable engine, so content, search and paid ads have to work together. Tracking matters as much as creative. You need to see which channel brings pipeline, not just clicks. Our go-to-market strategy guide shows how to plan it.

From Series B, you add channels and markets, and brand starts to matter again. Many companies then hire a head of marketing and keep agencies for specialist work. Whether you sell product-led or sales-led changes which channels lead.

How much does a startup marketing agency cost?

In 2026, published fees on this list run from a $4,499 one-off package to retainers that average over $20,000 a month. Most agencies quote after a call, and ad spend comes on top. Scope moves the price most: the number of channels, who writes the content, the ad budget they manage and the team's seniority.

Startup marketing agency cost: what moves the price of a growth marketing agency retainer
Startup marketing agency cost: what pushes the price up or down.

Startup marketing agencies: published prices

AgencyPricing modelPublished price
RGrayFixed packages, a 28-day foundation$4,499 to $17,499; ad budget not included
GrippedMonthly retainer; rolling, three months' notice£5,000–£15,000 a month; most clients £8,000–£12,000
Powered by SearchNo long-term contractsFrom $5,000; basis not stated
NoGoodMonthly retainerAverage above $20,000 a month
GrowthcurveNot statedNot published; asks for $50,000+ a month in media budget
Demand CurveMonth to monthNot published
KalungiRetainerNot published
Hey DigitalNot statedNot published
SimpleTigerPackagesNot published
WaveupPer projectQuoted per project
In-house marketing manager, for comparisonSalaryUS median $166,790 a year

Each agency's own website, checked 9 November 2026. Salary: US Bureau of Labor Statistics, median pay for marketing managers, May 2025.

For context, the US companies in The CMO Survey 2026 put 9.0% of revenue into marketing. Smaller companies spend a bigger share. In a SparkToro survey of agencies, 86% said their average monthly retainer is up to $10,000.

Say you've raised a seed round and can spend $20,000 a month on marketing. At NoGood's average retainer, the fee alone would take all of it, with nothing left for ads. At Gripped, most clients spend £8,000 to £12,000 a month, which leaves room for media. RGray's Starter package is a one-off $4,499, and then the ad budget is yours to set. Agree what the fee covers before you compare totals.

Now compare that with a hire. A US marketing manager earns a median of $166,790 a year, according to the Bureau of Labor Statistics. That buys one senior person, not a strategist, a writer, a designer and an ads specialist. Our marketing budget guide shows how to size the line in your model.

How do you choose a startup marketing agency?

Start with the job: the story, a demand engine or one channel. Then check work for startups at your stage, who'll work on your account each week and what they'll measure. Get the contract terms and the exit in writing. A good agency asks hard questions about your numbers before it quotes.

How to choose a growth marketing agency: six questions to ask before you hire one
How to choose a growth marketing agency: six questions to ask first.

Stage matters as much as skill. Here's how the agencies on this list line up, based on what each one says about itself.

Which startup marketing agency fits your stage?

StageWhat marketing has to doUsual way to buyAgencies here that fit
Pre-seed and seedFind one message and one channel that workA fixed project or packageWaveup, RGray; Kalungi's T2D3 playbooks
Seed to Series A, with revenueBuild a repeatable demand engineA monthly retainerPowered by Search, Kalungi, Gripped, Hey Digital, SimpleTiger
Series A to CScale the channels that workA larger retainer, or several specialistsNoGood, Demand Curve, Gripped, Growthcurve

Based on each agency's own website and published packages, November 2026.

Hire them, or keep looking?

Good signs

  • They show results for startups at your stage, with names
  • They ask about your numbers: CAC, payback and pipeline
  • You know who works on your account each week
  • They tell you which channels to skip
  • Reports tie to pipeline and revenue, not only clicks
  • Fees, ad budget, notice period and ownership are in writing

Keep looking if

  • Their case studies have no names or no numbers
  • They quote before they've seen your funnel
  • Senior people pitch, and juniors do the work
  • They promise growth without asking about your story
  • You won't own the ad accounts and the data
  • The contract locks you in for a year from day one
What we see
Most founders hire an agency to buy reach. But an agency amplifies the story you give it. When Waveup’s partners review client decks, 8 of 10 have narrative problems: no “why now”, an unclear moat, buried traction. The same gaps show up in ads and landing pages, and more spend only makes them louder.

Here's what fixing the story first looks like. A pre-launch legal AI company came to us with material that read like a legal opinion. We rebuilt the narrative and the financial model, then the brand, the website and a sales deck. Within a week of the sales deck going out, the company signed £200K ARR. It now has 14 major UK companies in its pipeline. Read the case.

Frequently asked questions

What does a startup marketing agency do?
It runs marketing for a company that doesn't have a full team yet. Depending on the agency, that means positioning, the website, content, SEO, paid ads, email and reporting. Some take on the whole function, like a fractional CMO. Others go deep on one channel. The best ones tie the work to pipeline and revenue, not only traffic.
How much does a startup marketing agency cost?
Among the agencies here that publish prices, RGray sells one-off packages from $4,499 to $17,499. Gripped charges £5,000 to £15,000 a month. NoGood's average retainer is above $20,000 a month. Ad spend comes on top. In a SparkToro survey, 86% of agencies said their average monthly retainer is up to $10,000.
What's the difference between a growth marketing agency and a digital marketing agency?
A digital marketing agency usually runs the channels you pick: ads, social or SEO. A growth marketing agency starts from a target, such as pipeline or sign-ups. Then it tests across the funnel to hit it, from the first ad to onboarding and retention. The labels overlap, so ask each agency how it picks channels and what it measures.
Should a startup hire an agency or build an in-house team?
Early on, an agency is usually faster and cheaper than a team. A US marketing manager earns a median of $166,790 a year, and that's one person. An agency brings several skills at once. Once a channel works and you spend on it every week, it often makes sense to bring the core of it in-house.
How long does it take to see results from a growth marketing agency?
Paid ads can show early signals within weeks, because you can test messages and audiences fast. Content and SEO take months to build. Gripped, for example, works on rolling contracts with three months' notice, because it says meaningful B2B marketing takes time. Agree on early signals and a later revenue goal before you start.
How do I choose the right startup marketing agency?
Match the agency to the job and your stage. Ask for results with startups like yours, who'll do the work each week and what they'll report on. Then check the contract: the notice period, who owns the ad accounts and data, and what the fee covers. If the story isn't clear yet, fix that first.
Raised a round and need the story, the brand and a growth plan before you spend on channels? We build them for funded startups, quoted per project.
Plan your growth

157 posts

Igor Shaverskyi

Partner & Co-founder, Waveup

Igor Shaverskyi is a Partner & Co-founder of Waveup, the London-based fundraising and growth advisory behind $3B+ raised for 600+ startups. He has 15 years in corporate finance and capital markets: he started as an investment banker at ICU, co-founded Waveup in 2014 and went on to create Waveup Copilot, Joltoo and n2labs. At Waveup he leads product development and the finance team. His perspectives on startup fundraising have been featured in TechCrunch.