What is the difference between a projection and a forecast

If financial planning isn’t top of mind when you think about fundraising, that’s where you go wrong. Financial planning is as important for securing investments and going global as having a compelling vision, strong product-market fit, and a stellar team.  Many businesses do forecasts and projections, but not all of them understand the difference between […]

EBITDA vs Revenue: What’s the Difference

If you want to properly assess your company’s financial health, use either EBITDA or revenue metrics, or better both. Each serves distinct analytical purposes, helping you make informed decisions about a company’s financial position, performance, and potential for sustainable growth. That means spotting areas of strength to build on and areas that may need some […]

6 pro tips for building superior startup KPI dashboard

It’s safe to say that the rules of the fundraising game in 2023 are…

Building a customer acquisition model in a financial forecast 

No matter how potent your customer acquisition model looks…

How to calculate the cost of revenue: Startup cheat-sheet

Cost of revenue – also known as cost of goods sold is a vital…

Incorporate inbound and outbound marketing into your startup marketecture and financial model

Outbound marketing is what many people traditionally think of…

How to build a sales team: the secrets to building, scaling, and forecasting

To assemble an effective and scalable sales team…

Key metrics that help to assess your sales & marketing efforts

What do startups need to grow and prosper rapidly? A good product…

Why is the Cash Flow statement so important for your fundraising efforts?

Cash has always been a common topic of discussion among…

Startup operating expenses: What should they include?

No company can exist without expenses. In fact, they start…

How to calculate revenue: Secrets of a realistic startup forecast

Revenue is the heart of every business and the foundation…

Startup math: The key performance indicators you need to track

Startups create pitch decks to communicate their product ideas to…

Leading vs. lagging metrics: Indicators and KPIs

Every fundraising story needs a solid financial model with logical…

Calculating traffic for your startup

No matter how great and innovative your startup is, at…

How to reflect your hiring plan in your startup financial model

People are the greatest asset of every company. They’re the…

Retention cohort analysis: The best way to integrate them into your model

Once you’ve created a killer product and acquired your first…

Refining your sales & marketing budget

Here’s how to reflect your customer acquisition strategy in numbers…

6 critical mistakes you’ve made in your financial model

Financial modelling best practices or the most common ways to…