How to calculate the cost of revenue: Startup cheat-sheet

Cost of revenue – also known as cost of goods sold is a vital…

Key metrics that help to assess your sales & marketing efforts

What do startups need to grow and prosper rapidly? A good product…

Why is the Cash Flow statement so important for your fundraising efforts?

Cash has always been a common topic of discussion among…

Startup operating expenses: What should they include?

No company can exist without expenses. In fact, they start…

How to calculate revenue: Secrets of a realistic startup forecast

Revenue is the heart of every business and the foundation…

Startup math: The key metrics you need to track

Startups create pitch decks to communicate their product ideas to…

Leading vs. lagging metrics: Indicators and KPIs

Every fundraising story needs a solid financial model with logical…

Calculating traffic for your startup

No matter how great and innovative your startup is, at…

How to reflect your hiring plan in your startup financial model

People are the greatest asset of every company. They’re the…

Retention cohorts: The best way to integrate them into your model

Once you’ve created a killer product and acquired your first…

Refining your sales & marketing budget

Here’s how to reflect your customer acquisition strategy in numbers…

6 critical mistakes you’ve made in your financial model

Financial modelling best practices or the most common ways to…