Startup Financial Model

Comprehensive & flexible decision-making tool at your fingertips. Translate your product and go-to-market strategies into the language of finance. Trusted by 300+ startups and Tier-1 investors globally.

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Your turn-key financial model builder


models built


in capital raised



Why financial modeling is essential for your startup

Testing business model and growth frameworks
Planning for scalability
Raising capital & understanding how much money you need
Valuing your business
Empowering data-driven
Detecting potential money issues and proactively solving them

6 critical mistakes you might have made
in your financial model

Claiming you will be the next unicorn

Projecting early profitability

Neglecting operational metrics

Overlooking cash and burn rate

Building overcomplicated models

Not validating your assumptions

We are on a mission to empower founders
to make better decisions

Comprehensive financial forecast

Flexible and effective monthly forecast, encompassing everything from customer acquisition to monetization and associated costs.

100% defendable numbers

Forecast benchmarked against the industry and competition to fully match investor expectations and win financial due-diligence.

Expert support and guidance

Step-by-step guidance on the financial model logic, assumptions and outputs to help you build and defend a compelling business case. 

How it works


Share your inputs, fill in the questionnaire and join the kick-off call with the Waveup team.


We build a flexible, comprehensive financial forecast employing industry best practices.


We guide you through the completed investor-ready model, metrics and expected industry benchmarks.

What’s inside your financial model

Historical data

Customer acquisition

Revenue forecast

Cost of revenue

Operating expenses


Financial statements



You’re in a good company

We completed over 300 financial modeling projects that helped fuel strategic decisions for fast-scaling startups, Fortune 500 companies, and established funds.

asked questions

How long does it take to develop a startup financial model?

Typically, constructing a fully operational and flexible startup financial model framework takes up to a week, once we have all the necessary client information and assumptions. Bear in mind, additional revisions could extend this timeframe.

What if I am unsure about my numbers/assumptions?

We will help you fill in the blanks and guide you through the things the investors might expect as well as what we typically see in the market for similar businesses. All the data points used in the startup’s financial model will be benchmarked and adjusted based on industry ratios, competitor data, and investor expectations.

I don’t have any finance knowledge. Will I be able to work with this model?

Absolutely. We build our models with usability in mind so even founders with zero finance / Excel knowledge can easily edit them. You can quickly adjust any assumptions and see immediate changes in your forecast. We will also guide you through the model structure upon completion and explain how all model sheets interact.

I don’t know how much I need to raise. Will this model help me?

Absolutely. Based on your assumptions you will see the cash flow need for the next 12-18 months and onwards.

How can I make sure my model will match investor expectations?

Our models have a proven track record of successfully securing funding from top-tier VC and PE funds worldwide, praised for their usability and logical clarity. Over the past few years, we’ve assisted startups in raising over $250M+ in funding. Every sheet, line, and assumption is grounded in hundreds of hours of dialogue with various investors worldwide.

Will I get help in pitching this model?

You will get all the necessary guidance to help you pitch the model to investors. If needed, we can also attend the investor calls for a separate hourly fee to help you pitch the numbers.

Will you help me estimate marketing expenses?

We will collect the needed industry-specific data, including conversion rates, channel cost metrics and typical expenditure levels to accurately estimate the required marketing budget based on your revenue expectations.

Ready to talk? Get in touch with our experts

One of our unique advantages lies in our constant exposure to the new & emerging industries and sectors, thus giving us an unparalleled expertise in the areas of innovative business models, disruptive technologies and latest industry trends.

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