What is the difference between a projection and a forecast

What is the difference between a projection and a forecast

If financial planning isn’t top of mind when you think about fundraising, that’s where you go wrong. Financial planning is as important for securing investments and going global as having a compelling vision, strong product-market fit, and a stellar team.  Many businesses do forecasts and projections, but not all of them understand the difference between […]
EBITDA vs Revenue: What startups should track and why

EBITDA vs Revenue: What startups should track and why

Updated: November 2025 If two companies each report $5 million in revenue, but one shows $3 million EBITDA and the other barely breaks even, are they equally healthy? Not even close. Many founders confuse EBITDA vs revenue. They focus too much on growing the top line, calling it progress, while missing the fact that investors […]
How to create a KPI dashboard for a startup (with examples)

How to create a KPI dashboard for a startup (with examples)

It’s safe to say that the rules of the fundraising game in 2023 are…
How to Build a Customer Acquisition Model

How to Build a Customer Acquisition Model

No matter how potent your customer acquisition model looks…
How to calculate the cost of revenue: Startup cheat-sheet

How to calculate the cost of revenue: Startup cheat-sheet

Cost of revenue – also known as cost of goods sold is a vital…
Incorporate inbound and outbound marketing into your startup marketecture and financial model

Incorporate inbound and outbound marketing into your startup marketecture and financial model

Outbound marketing is what many people traditionally think of…
How to build a sales team: the secrets to building, scaling, and forecasting

How to build a sales team: the secrets to building, scaling, and forecasting

To assemble an effective and scalable sales team…
Top 10 sales and marketing metrics startups should track [2025 update]

Top 10 sales and marketing metrics startups should track [2025 update]

What do startups need to grow and prosper rapidly? A good product…
Why is the Cash Flow statement so important for your fundraising efforts?

Why is the Cash Flow statement so important for your fundraising efforts?

Cash has always been a common topic of discussion among…
Startup operating expenses: What should they include?

Startup operating expenses: What should they include?

No company can exist without expenses. In fact, they start…
How to calculate revenue: Secrets of a realistic startup forecast

How to calculate revenue: Secrets of a realistic startup forecast

Revenue is the heart of every business and the foundation…
Startup KPIs: What to track at each stage (with formulas & examples)

Startup KPIs: What to track at each stage (with formulas & examples)

Startups create pitch decks to communicate their product ideas to…
Leading vs Lagging Indicators for Founders

Leading vs Lagging Indicators for Founders

Every fundraising story needs a solid financial model with logical…
Calculating traffic for your startup

Calculating traffic for your startup

No matter how great and innovative your startup is, at…
How to reflect your hiring plan in your startup financial model

How to reflect your hiring plan in your startup financial model

People are the greatest asset of every company. They’re the…
Retention cohort analysis: The best way to integrate them into your model

Retention cohort analysis: The best way to integrate them into your model

Once you’ve created a killer product and acquired your first…
Refining your sales & marketing budget

Refining your sales & marketing budget

Here’s how to reflect your customer acquisition strategy in numbers…
6 critical mistakes you’ve made in your financial model

6 critical mistakes you’ve made in your financial model

Financial modelling best practices or the most common ways to…