If you have a functional prototype or an MVP (Minimum Viable Product), a solid business plan, and a small team, having burned through a lot of your pre-seed money, it’s time to get serious and start raising seed venture capital for your startup. However, be ready for a tough fundraising game.
Attracting pre-seed investment is hard, but if we’re talking about seed money, it’s a whole new story. Seed stage investors are no longer betting on the potential of the idea; they expect a strong team-market fit, solid market validation signals, a robust GTM plan, and sound financial projections.
It’s always good to start your investor outreach process with verified seed VC firms. It will save you a lot of time and money. Given the current bearish market sentiment, more and more VCs become more selective. That’s why you must know not only which seed stage investors to contact but also how to do it right so that it will end up being funded. With our seed investors list and essential information on what seed investing is and how to close a seed deal, you’ll achieve your funding targets faster and easier.
- AI & Deep Tech
- Advertising & Marketing
- +34
- Pre-Seed
- Seed
- +3
- $500K-$1M
- AI & Deep Tech
- Advertising & Marketing
- +32
- Seed
- Series A
- +3
- $1M-$3M
- $3M-$10M
- AI & Deep Tech
- Advertising & Marketing
- +33
- Pre-Seed
- Seed
- +2
- $500K-$1M
- $1M-$3M
- +2
- AI & Deep Tech
- Advertising & Marketing
- +32
- Pre-Seed
- Seed
- +2
- $500K-$1M
- AI & Deep Tech
- Advertising & Marketing
- +36
- Seed
- Pre-Seed
- +2
- $0-$100K
- $100K-$500K
- AI & Deep Tech
- Advertising & Marketing
- +32
- Pre-Seed
- Seed
- +2
- $100K-$500K
- $500K-$1M
- +2
- AI & Deep Tech
- Advertising & Marketing
- +29
- Seed
- Pre-Seed
- $100K-$500K
- $500K-$1M
- +1
- AI & Deep Tech
- Advertising & Marketing
- +33
- Pre-Seed
- Seed
- +2
- $100K-$500K
- $500K-$1M
- AI & Deep Tech
- Advertising & Marketing
- +28
- Pre-Seed
- Seed
- +2
- $100K-$500K
- $500K-$1M
- +2
- AI & Deep Tech
- Advertising & Marketing
- +33
- Seed
- Pre-Seed
- +1
- Legal & Professional services
- Transportation & Mobility
- +13
- Pre-Seed
- Seed
- +2
- $500K-$1M
- $1M-$3M
- Other
- Fintech & Financial services
- +7
- Series A
- Series B
- +3
- $0-$100K
- $3M-$10M
- +4
- AI & Deep Tech
- Agritech & Farming
- +19
- Pre-Seed
- Seed
- +2
- $0-$100K
- $100K-$500K
- +1
- AI & Deep Tech
- Advertising & Marketing
- +32
- Seed
- Pre-Seed
- +2
- AI & Deep Tech
- Advertising & Marketing
- +34
- Pre-Seed
- Seed
- +2
- $100K-$500K
- $500K-$1M
- +2
- AI & Deep Tech
- Advertising & Marketing
- +16
- Pre-Seed
- Seed
- +2
- $3M-$10M
- AI & Deep Tech
- Advertising & Marketing
- +26
- Pre-Seed
- Seed
- +2
- $100K-$500K
- $500K-$1M
- +1
- AI & Deep Tech
- Advertising & Marketing
- +27
- Pre-Seed
- Seed
- +1
- $0-$100K
- $100K-$500K
- AI & Deep Tech
- Advertising & Marketing
- +24
- Pre-Seed
- Seed
- +2
- $100K-$500K
- $500K-$1M
- +1
- Software & Apps
- Biotech
- +10
- Pre-Seed
- Seed
- +1
- $100K-$500K
- $500K-$1M
- +1
Most notable seed stage investors
Accel opens the top seed investors list, as it is renowned for funding in technology, enterprise software, and consumer startups in the very early stages.
Lightspeed Venture Partners is another top seed investor across consumer, enterprise, and technology sectors, backing companies such as Snapchat to foster their growth.
One more seed stage venture capital firm worth mentioning is Khosla Ventures. This firm has a separate seed fund and supports startups across many verticals, including AI, Fintech, Climate, etc.
Apart from traditional seed VC firms, there is Ron Conway, the “Godfather of Silicon Valley,” known for early investments in Google, Facebook, and Twitter; Reid Hoffman, LinkedIn co-founder and Greylock partner; and Peter Thiel, co-founder of PayPal and Founders Fund, with early investments in Facebook, SpaceX, and Palantir.
What is seed investing?
Seed investing or a seed round, meaning the first substantial fundraising stage, helps startups get from an idea or a prototype stage to a fully operational entity. Seed-stage startups often use this money to develop and refine their product, achieve a product-market fit, expand their team, get early market traction, and adjust their business model. In short, it’s the first big step a startup takes towards growth.
Seed capital investment typically comes from angel investors, seed VC firms, incubators, accelerators, and sometimes previous investors who participated in the pre-seed round. On average, seed stage investors give from $500,000 to $5 million or even more. For instance, our client won a staggering $12 million deal given a pitch deck we created.
What’s required at the seed stage to secure funding?
As a rule of thumb, approach seed stage investors once you’re confident in achieving a product-market fit, have the potential to further raise Series A, and bring good returns for your investors. When pitching to seed stage investors, make sure you have:
A rock-solid business plan;
A cool team of professionals;
A killer pitch deck.
As soon as you get all the necessary components, initiate your investor outreach company. Start with defining the target seed stage investors. It’s important to make sure that seed VC firms you’ll be asking for funding are interested in your industry and align with your business goals. You may check their websites or profiles on social media, as they usually list their investment preferences.
Successful fundraising depends on your pitch deck a lot. Why? Because your presentation can either make or break a good first impression about your business. Thus, make sure you know how to build a compelling investment narrative, present your numbers simply yet clearly, and create a slick-looking deck.
After you’ve developed a list of seed investors, work through it, starting with top choices. When you communicate with seed funding companies, pay attention to whether this company will be a 100% match for you and your business. Seed stage investors play a big role in helping startups grow; that’s why it’s so important to work with those who understand your business needs and goals well and can help you achieve them.
The importance of seed stage investors for startups
Seed stage investors help startups get off the ground. Seed stage money usually goes to develop initial products, conduct market research, hire more team members, and establish a customer base.
Partnering with respected seed stage venture capital firms validates a startup’s vision, strengthens its reputation, and simplifies the process of attracting additional investors, customers, and top talent.
Beyond money, seed stage VCs provide strategic advice on business development, product-market fit, and GTM strategies. Some give access to co-working spaces, so you can manage challenges faster and easier.
Early stage startup funding overview
The overall VC ecosystem, including the seed stage, hasn’t been stable for the past few years. The pandemic drove up valuations and round sizes, simultaneously creating inflated expectations from startups. Now, funding is trickling rather than flowing—there has been a 35% investment drop since 2022. Mega-rounds are no longer as popular as they were before. Many VCs aren’t ready to write big checks given the current unstable situation in the market.
However, seed stage startups have a different story. Despite the general downward investment trend, early stage startup funding actually grew—a 6% increase in 2024 compared to 2023. Seed stage investing is expected to continue increasing, making fundraising less challenging for startups.
So, how to raise venture capital in 2024?
Given the bear market in 2023, capital efficiency, sustainability, and market traction have become the top of mind for investors in 2024. Of course, this has resulted in a shift of business principles that has raised the bar for startup founders.
If you want to attract seed capital investment, consider the following tips:
Be fully prepared for fundraising: As we mentioned before, you must have a cool pitch deck, a rock-solid business plan, a professional team, and an innovative solution. Learn everything possible about the seed stage investors you’ve chosen to contact. Ensure their investment focus aligns with your business needs and goals.
Hone your pitch deck: Investors are always busy, and they have just a few minutes to look through your deck to get interested in your offer. Thus, make your deck really disruptive. Include only relevant information, try to cut the noise, and present it all in an impressive format.
Be open: Top seed venture capital firms have a strong understanding of your industry and market in general. Try to be open to their advice, strategic insights, and external perspectives. Even if you don’t sign a deal with exactly this seed VC firm, you can get a lot of cool tips.
Be responsive: In case seed stage investors have any questions, respond to them punctually and accurately. Make sure your product plan matches your vision when answering the questions or going through due diligence. This will help you build trust and avoid any issues that could raise concerns or hurt relationships.
If you feel overwhelmed with all this information, feel free to contact our Waveup team. We’ll gladly help you find seed stage investors and raise your first substantial round.
FAQs
What is seed investing?
Seed investing is the first substantial fundraising stage, which gives startups money to get from an idea or a prototype stage to a fully operational entity. Seed-stage startups often use this money to develop and refine their product, achieve a [product-market fit](/blog/product-market-fit/), expand their team, get early market traction, and adjust their business model.
How long should the first round last?
On average, seed-stage startups spend three to nine months to close a seed round.
What’s the difference between seed vs. pre-seed funding stages?
The pre-seed stage is the first funding round raised at the nascent stage of a startup development. Most startups have only an idea, a general understanding of their target market, and a small team at this stage. The pre-seed stage was introduced not long ago due to the need for substantial upfront investments so that early stage startups could get off the ground. The seed stage comes after pre-seed with the money used to develop a product, achieve a product-market fit, grow a team, and gain early market traction.
What’s the difference between seed investors vs Angel Investors?
The difference is in ticket size, the source of capital, and the level of involvement. Seed stage investors, on average, pour $500,000 to $5 million, taking this money from limited partners. Angel investors invest their own money. That’s why the size of their checks is smaller, typically about $10,000 to $100,000. Seed VC firms get less emotionally attached to startups because they seek scaling and growth. Angels, in contrast, get more attached because they often take business ideas more personally.
How to find seed investors?
Try to start searching for seed stage investors with our investor database. You can find all the details you need about a VC firm, including their investment focus and contact information. You may go to various startup events and conferences to meet investors personally. Also, think about incubator and accelerator programs. They allow you to access a network of potential investors and partners.