Predictive Analytics

The world of business is constantly evolving, and staying ahead of the curve is essential for success. Discover market opportunities, latest industry trends, and key challenges to thrive in Predictive analytics industry

The future comes with fast growth

Business predictive analytics uses algorithms and machine learning to find patterns in data, giving businesses an edge in today’s fast world. Analyzing data helps anticipate future trends and make the right moves for business success


Increase in EBITDA is reported by companies that use data-driven B2B sales-growth engines



Increase in market size over the next 8 years, with the projected growth of 21%



of B2B firms, as of 2022, have shown a commitment to boosting their investments in predictive analytics

Fast growth ahead


Data-driven businesses are 23 times more likely to attract customers and six times more likely to keep them


Growth in data and analytics is predicted by 2024, as 75% of businesses transition from testing AI to integrating it into their operations


An IDG survey showed 93% of organizations use or plan to use cloud technology. This increases data availability, which is important for predictive analytics growth, as it needs lots of data to make accurate predictions


In 2022, predictive analytics startups secured more than $8 billion in funding

Most successful startups and amount raised:

  • DataRobot – AI technology and ROI enablement services provider, $1B in funding
  • Domino Data Lab – platform that utilizes data science and AI, $225M in funding
  • – open source machine learning platform, $250M in funding

Partnering with elite predictive analytics investors

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Dealing with difficulties

Even though predictive analytics can greatly change how businesses work and make decisions, startups in this field need to overcome various challenges to achieve lasting growth and success.

Data quality

Industry relies heavily on the quality and availability of data. Poor data quality or insufficient data can result in inaccurate predictions and analysis. This can be a challenge for startups in the industry, as they may not have access to the necessary data or resources to clean and process data effectively.

Privacy concerns

Predictive analytics often involves collecting and analyzing large amounts of personal data. As a result, privacy concerns can arise, and startups in the industry need to ensure they are in compliance with relevant regulations and establish trust with their customers.

Technical complexity

Machine learning and data-driven insights involve sophisticated algorithms and complex technical processes. Predictive analytics businesses in the industry need to have a deep understanding of these technologies to build effective predictive models and stay competitive.

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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