Real Estate Tech

Get ready to explore a dynamic real estate industry—a world where tech meets real estate, making buying and selling a breeze.

Tech future of real estate today

Owing to tech advancements, the real estate industry has weathered the storm despite the last years’ turbulence. And nowadays, it’s a promising space with numerous innovative solutions like smart homes, property management software, blockchain-powered transactions, etc. The investor interest is significant. The real estate market is worth billions of dollars. Plus, the integration of cutting-edge technologies. All this is creating new opportunities for real estate startups to develop new products and services.

At Waveup, we specialize in uncovering the hidden potential within the real estate industry and beyond. We assist real estate startups in creating impeccable pitch decks, effective go-to-market strategies, and business models, pinpointing the most beneficial M&A options, and attracting necessary real estate tech venture capital.

Learn more about the industry through our real estate market research.

By 2050, the urban population will increase to 9.3 billion.


50% of buyers find their new home online.

Driven by urbanization, rapid technological progress, and evolving consumer demands

Real estate tech cuts energy use and emissions by 25%.

2.5 million+

Over 2.5 million homes are tech-equipped.


The demand for second homes in America has grown by 99% since 2015.


The real estate tech venture capital was valued at $13.4B in 2022

Some of the key factors driving the growth of the proptech VC market include:

  • Increasing demand for proptech solutions
  • Growing investment in proptech startups
  • Technological advancements in the real estate industry
  • Rising urbanization and population growth

Leading real estate tech venture capital firms

Write to us to know more


The challenges of Real Estate Tech startups

The Real Estate Tech industry is constantly evolving, making it difficult for startups to keep up.

Fundraising riddle

Historically, the traditional nature of real estate can hinder securing funds. Investors may be skeptical about the scalability and profitability of tech solutions in this sector. Thus, property tech startups need to showcase the value proposition of their projects clearly. This involves crafting an appealing and insight-packed real estate pitch deck, a robust business model, etc.

Integration hurdles

The real estate industry isn’t that fast in adopting new technologies. That’s why integrating innovative solutions into traditional practices may be challenging. To address this issue, real estate technology startups should focus on communicating the benefits of their tech solutions to stakeholders and potential investors, providing easy-to-use, scalable products with clear ROI.

Scaling strategy

Identifying the right time and place to expand is the heart and soul of business scalability. And real estate startups usually struggle doing it. It may be challenging to select the most fitting real estate market entry strategy that aligns with market demands, tech capabilities, and industry trends.

How we can help

Fundraising advisory

From diligent industry analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity framed in a winning real estate tech pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities in the market and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our real estate tech investment consulting services

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

Learn more


How attractive is the industry to potential real estate tech investors?

Investor appeal in the real estate tech sector is on the rise due to its large and growing market, tech disruption, the surge in e-commerce, and a growing demand for sustainability.

If you are a real estate tech startup, how easy is it to raise funding today?

Securing real estate tech venture capital is relatively easy for a startup nowadays. Yet, you should be aware of some challenges like competition and high development and marketing costs.

How long does it take to create a pitch deck and financial model for a real estate tech startup?

Project complexity and our ongoing tasks determine the time of completion. Usually, it takes us from two to three weeks, yet up to a month in special cases. That’s why it’s better to discuss each project individually.

What are the key mistakes real estate tech startups make in their pitch decks?

Mostly, real estate pitch decks lack coherent investment narration. The bulk of pitch decks don’t answer the most important question—why they chose exactly this market and exactly now. Plus, they fail to show traction, robust go-to-market strategy, and relevant information.

How competitive is the real estate tech market?

The real estate market is highly competitive. Nevertheless, there is still much space for newcomers with their innovative tech solutions.

What services do you provide for investors looking to invest or already investing in real estate tech?

We assist investment funds in carrying out comprehensive due diligence of prospective real estate tech projects to help decide whether the opportunity is worth investing in. We also provide end-to-end fundraising support to the partner fund’s portfolio companies.

Do you provide real estate tech M&A support?

Yes, we do! Our team assists with real estate tech M&A by scouting for promising opportunities, evaluating them for potential success, and facilitating smooth partnerships that continue well after the deal is closed.

Do you make intros to real estate tech VCs?

Certainly! We organize initial meet-ups with potential venture capitalists in the real estate tech sector, helping startups throughout the whole process. We start with a thorough evaluation of your project, scrutinizing aspects such as the team dynamics, the product itself, and the specifics of the funding request. Our support extends to fostering smooth collaboration with real estate tech venture capital firms at all stages – before, during, and post-deal, to ensure a mutually beneficial and successful partnership.

Do you have available data or research to purchase on the real estate tech market?

Certainly! Our experts offer tailored insights into the real estate industry, including sector overviews, competitor analysis, and thorough market studies. We tap into trusted exclusive databases to ensure you fully understand the nuances of the real estate sector, touching on aspects like its scale, variety, and rivalry.

Which growth stage of companies have you worked with in the past?

We ensure growth and fundraising guidance to newcomers within the real estate tech industry. Our team assists in going through the initial Pre-Seed stage all the way to Series C and further.

Have a real estate tech project in mind? We are here to help

From end-to-end fundraising support to M&A advisory and growth hacking, Waveup will help catapult your real estate tech project to new heights. Leave your email, and let’s talk!

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