industry spotlight


Explore the world of VR and AR—where the boundaries between the digital and physical blur, transforming how we interact with technology.

Shaping tomorrow’s virtual realities

The popularity of the VR&AR industry is skyrocketing. Advancements in hardware, content, and accessibility drive the market growth. Plus, businesses increasingly adopt AR and VR technology, this growing sector attracts investors who see its potential for substantial returns and digital revolution.

Why it matters:

The combination of strong investors interest and a changing market sets the stage for VR and AR startups to capitalize on:

  • Training simulations
  • Interactive education platforms
  • Real estate visualization
  • Virtual travel

Between the lines:

Entering the VR and AR space poses challenges. Growing ar/vr market size, along with regulatory hurdles, ethical considerations, and hardware limitations, complicates securing funding for startups.

Our team has significant experience with VR&AR startups and knows how to build successful businesses that draw investor interest

Secured in funds
Ventures advanced
Industries explored

What we do:

Our expert team is skilled in securing VR&AR funding, managing M&A deals, creating solid business models and vr market entry strategies, and devising impeccable and visually appealing pitch decks.

Go deeper:

Explore our VR and AR market research to know more about virtual reality trends, market opportunities, funding strategies, and potential risks.

6x growth
The global VR and AR market will grow six times by 2032.


Consumers would shop more if VR was included in online shopping.

Driven by tech advances, increasing VR and AR interest, and the evolution of interactive technology

Medium-sized businesses are already using or testing augmented reality.


Of jobs will incorporate AR and VR technology by 2030.


Of VR and AR devices were delivered to customers in 2022.


In 2022, investments in VR and AR reached $4.86 billion

Key verticals:

  • Training and industrial maintenance
  • Retail showcasing
  • Banking and investment services
  • Healthcare
  • Education

Leading VR and AR venture capital firms

Write to us to know more

Challenges of VR & AR startups

Budget blues:

Virtual reality investments are fueling hardware creation, research, talent recruitment, marketing, and daily operations. Despite covering some bases, startups still hit financial bumps that slam the brakes on progress.

Why it matters

Inadequate funding can lead to:

  • Stalled R&D advancements
  • Missed chances for scalability
  • Difficulties in adopting new technologies

What it takes:

  • Create robust business and financial plans
  • Build partnership with vr trendsetters
  • Be open and clear in your operations to gain trust from investors
  • Create a compelling pitch deck

Cross-platform integration barriers:

While nine out of ten medium-sized businesses adopt AR, they still face barriers such as user adoption, privacy, regulatory compliance, and training needs. 
Startups must prioritize compatibility and seamless integration to address these hurdles in the augmented reality market effectively.

Why it matters

No cross-platform integration means limited:

  • Market differentiation
  • Scalability
  • Partnerships and collaborations

What it takes:

  • Prioritize user-centric principles
  • Ensure compliance with industry regulations
  • Network at industry events to find partners

Privacy challenges:

Like all digital startups, VR and AR gather and analyze vast amounts of data. However, while striving to improve immersive experiences, they face numerous privacy and ethical concerns about user permission, data protection, and the risk of tracking users.

Why it matters:

Non-compliance with privacy regulations can result in:

  • Trust and reputation hurdles
  • Financial penalties
  • Delays in operations

What it takes:

  • Implement robust encryption and security protocols
  • Stay updated with relevant data privacy regulations

Regulatory problems:

Understanding and complying with evolving regulations in the VR and AR industry, fosters smooth startup development and operations.

Why it matters:

If startups neglect industry regulations, they usually face:

  • Legal consequences
  • Damage to reputation and trust

What it takes:

  • Seek guidance from legal professionals
  • Establish robust compliance procedures
  • Catch up with regulatory changes


How attractive is the industry to potential VR and AR investors?

The VR and AR industry is quite interesting for investors because of its growing potential for innovation, and mixed reality market expansion.

If you are a VR and AR startup, how easy is it to raise funding today?

Securing funding as a VR and AR startup today can be challenging due to uncertainties in regulations and strong competition. However, with a compelling idea and a strategic approach, it’s achievable.

How long does it take to create a pitch deck and financial model for a VR and AR startup?

We typically finish everything in two to three weeks. However, during busy periods it could stretch to a month. Please reach out to us for more detailed information.

What are the key mistakes VR and AR startups make in their pitch decks?

Most VR and AR pitch decks miss consistent investment narrative. Plus, a weak go-to-market strategy, an unstable monetization model, and a vague funding request… All these issues leave investors in the dark, unable to find answers to their pivotal questions. And it makes VCs turn toward more compelling and promising projects.

How competitive is the VR&AR market?

The VR and AR market is very competitive with many players and fast technological advancements.

What services do you provide for investors looking to invest or already investing in VR&AR?

In the fast-paced world of VR and AR, we help investors make effective investment choices. Our services include deep due diligence on the VR and AR projects, followed by clear, visually attractive presentations filled with key insights. Plus, we offer full-scale fundraising services to portfolio companies in the VR and AR sector and beyond.

Do you provide VR&AR startup M&A support?

Certainly! Our experts assist in finding the best M&A opportunities, creating informative CIMs, and conducting financial modelling for both buying and selling businesses.

Do you make intros to VR&AR VCs?

Yes, we can help you contact VR and AR VCs if your project meets the requirements such as round size, team, product, etc. This service is a part of our comprehensive investor relations package, which includes creating a pipeline of investors interested in VR and AR, preparing founders for the intro meetings with them, fostering post-deal communication, etc.

Do you have data or research available to purchase on the VR and AR market?

Of course! Our analysts provide comprehensive VR and AR market research. It includes industry reports and competitive analysis, all aimed to set you up for success. We use reliable proprietary data to ensure a full grasp of the VR and AR industry, including aspects like market size, competition, and diversity.

Which growth stage of companies have you worked with in the past?

Our team stands ready to assist VR and AR startups at every development phase, from Pre-Seed to Series C+ stages. We provide impeccable support in growth and fundraising, helping to steer your venture towards a prosperous future.

Looking to get into VR and AR? Reach out, and let’s talk!

Whether you're looking for fundraising support, outsourced M&A advisory, growth strategy consulting, and presentation design, Waveup is your one-stop shop for that and more. Leave your email, and let’s discuss your project!

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