Identify emerging market opportunities and dive into the dynamic beauty industry, where innovative technologies and changing consumer preferences are driving growth and transformation.
The market’s trends are experiencing a dynamic change powered by cutting-edge advancements and rising consumer expectations. Personalization, clean ingredients, and virtual try-ons are shaping the market landscape, leading to more ethical and accessible beauty products. This ongoing transformation unlocks the potential for innovation and industry disruption. At Waveup, we discover such untapped opportunities in emerging and high-growth industries, including beauty, and leverage market intelligence to help our clients identify and build actionable blueprints for growth. With deep industry analytics at the core of our services, we provide end-to-end support in designing and executing growth projects – from fundraising to M&A scouting and new market entry strategies. Whether you’re just looking for industry insights or interested in tailored support, we’re here to help you navigate the modern Beauty landscape with confidence.
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Following the Covid pandemic, 25% of women reported an increase in both time and financial investment in skincare.
77%
Between 2021 and 2026, health and beauty eCommerce sales are forecasted to experience a 77% growth.
40% of consumers prioritize natural ingredients when making purchasing decisions.
65% of consumers purchase beauty products online, compared to 40% at the pre-pandemic level.
Consumers are 75% more likely to make a purchase if they receive personalized recommendations.
VENTURE LANDSCAPE
With major deals covering:
WAVEUP VIEW
The global beauty industry is thriving, however, startups in this space must overcome complex challenges to attract venture capital and scale their businesses.
In the ever-evolving landscape of fundraising, mastering the art of constructing a compelling business narrative tailored to new investment realities is crucial. This entails focusing more on capital efficiency, making sure your GTM strategy is focused on partner and community motion vs. paid channels, etc.
Investors want to see that a beauty product can deliver on its promises. Startups need to provide credible evidence of product effectiveness, which might include clinical trials or extensive consumer testing, needed to build investor confidence.
Navigating the business in the ever-evolving industry might be a daunting task. With a lack of established benchmarks and uncertainty around relevant metrics, decision-making can be difficult and time-consuming.
From diligent industry analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity framed in a winning beauty startup pitch deck.
Evaluating potential investments, conducting due diligence, and supporting portfolio companies on their new fundraising rounds.
Discovering market opportunities in the market and developing execution strategies to build actionable and scalable blueprints for growth.
WHO WE ARE
Market intelligence
Fundraising support
Pitch decks
Financial models
Investor research
Growth consulting
Go-to-market strategies
Marketing/sales materials
Design support
Our unique value proposition lies in our constant exposure to new and developing sectors, powered by an unparalleled acumen at the intersection of cutting-edge business models, disruptive growth strategies, and the latest industry trends.