Identify emerging market opportunities and dive into the dynamic beauty industry, where innovative technologies and changing consumer preferences are driving growth and transformation.

Championing inclusivity and diversity in the beauty industry’s next chapter

The market’s trends are experiencing a dynamic change powered by cutting-edge advancements and rising consumer expectations. Personalization, clean ingredients, and virtual try-ons are shaping the market landscape, leading to more ethical and accessible beauty products. This ongoing transformation unlocks the potential for innovation and industry disruption. At Waveup, we discover such untapped opportunities in emerging and high-growth industries, including beauty, and leverage market intelligence to help our clients identify and build actionable blueprints for growth. With deep industry analytics at the core of our services, we provide end-to-end support in designing and executing growth projects – from fundraising to M&A scouting and new market entry strategies. Whether you’re just looking for industry insights or interested in tailored support, we’re here to help you navigate the modern Beauty landscape with confidence.

Following the Covid pandemic, 25% of women reported an increase in both time and financial investment in skincare.


Between 2021 and 2026, health and beauty eCommerce sales are forecasted to experience a 77% growth.

Fueled by growing sustainable awareness, e-commerce, and personalized recommendations

40% of consumers prioritize natural ingredients when making purchasing decisions.


65% of consumers purchase beauty products online, compared to 40% at the pre-pandemic level.


Consumers are 75% more likely to make a purchase if they receive personalized recommendations.


Venture-backed startups in the beauty industry raised around $2.8B+ in 2021

With major deals covering:

  • Organic skincare
  • Appointment booking
  • DTC brands

Leading beauty investors we worked with

Write to us to know more


The challenges of beauty startups

The global beauty industry is thriving, however, startups in this space must overcome complex challenges to attract venture capital and scale their businesses.

Attracting the right capital

In the ever-evolving landscape of fundraising, mastering the art of constructing a compelling business narrative tailored to new investment realities is crucial. This entails focusing more on capital efficiency, making sure your GTM strategy is focused on partner and community motion vs. paid channels, etc.

Proving product effectiveness

Investors want to see that a beauty product can deliver on its promises. Startups need to provide credible evidence of product effectiveness, which might include clinical trials or extensive consumer testing, needed to build investor confidence.

Measuring business performance

Navigating the business in the ever-evolving industry might be a daunting task. With a lack of established benchmarks and uncertainty around relevant metrics, decision-making can be difficult and time-consuming.

How we can help

Fundraising advisory

From diligent industry analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity framed in a winning beauty startup pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities in the market and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for beauty startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Industries we work with

Building a novel solution? Get in touch with us

Our unique value proposition lies in our constant exposure to new and developing sectors, powered by an unparalleled acumen at the intersection of cutting-edge business models, disruptive growth strategies, and the latest industry trends.

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