Get ahead in the competitive adtech landscape by exploring new market opportunities, staying informed on emerging trends, and tackling crucial challenges to drive success in this rapidly evolving sector.

Personalized, efficient, and impactful – the new era of advertising is now

The advertising technology (AdTech) industry is experiencing a massive transformation driven by the rapid evolution of data-driven marketing strategies and innovative technologies. Advanced tools such as artificial intelligence (AI), machine learning, programmatic advertising, and real-time bidding are revolutionizing the way advertisers reach their target audiences. Although the adtech market has faced challenges such as privacy concerns and ad fraud, ongoing developments in data management and privacy-focused solutions continue to pave the way for sustained growth and disruption in the advertising ecosystem.

At Waveup, we discover such untapped opportunities in emerging and high-growth industries, including adtech, and leverage market intelligence to help our clients identify and build actionable blueprints for growth. With deep industry analytics at the core of our services, we provide end-to-end support in designing and executing growth projects – from fundraising to M&A scouting and new market entry strategies. Whether you’re just looking for industry insights or interested in tailored support, we’re here to help you navigate the modern AdTech landscape with confidence.

The Adtech niche is poised for rapid expansion and will more than double in the next 7 years.


Adtech is the essential backbone of the rapidly growing internet advertising industry, which is projected to reach $1tn by 2030.

Accelerated by digital marketing growth, programmatic advertising, and data-driven personalization

In 2022, 63% of businesses have boosted their digital marketing budgets, and this figure is expected to grow in the future.


Personalizing ads with data has led to improved campaign performance for 88% of marketers.


By 2026, programmatic ad purchases are projected to constitute 87% of all ads bought.


In the last 3 years, adtech startups attracted over $15B in funding

With most of the funds being allocated to:

  • Programmatic Advertising
  • Personalization and Targeted Advertising
  • Mobile & Video Advertising
  • Data Management Platforms
  • Cross-Channel Advertising

Leading adtech investors we worked with

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The challenges of adtech startups

As the adtech sector continually evolves, startups face unique hurdles while aiming to thrive amidst competition and ever-changing consumer preferences while securing funds to drive growth.

Measuring business performance

Steering a business in a blossoming industry can often be a challenging endeavor. Given the scarcity of well-established yardsticks and the unclear nature of relevant metrics, tracking a company’s performance and conveying it to investors can be a complex and time-intensive task.

Attracting the right capital

In the ever-evolving landscape of fundraising, mastering the art of constructing a compelling business narrative tailored to new investment realities is crucial. In order to succeed, startups must know how to approach their adtech pitch deck and communicate a compelling investment narrative to potential funders.

Expansion strategy shaping

Despite the abundance of tested go-to-market strategies and growth frameworks at their disposal, companies frequently grapple with discerning the optimal strategy and addressing the two principal queries – when is the right time to scale and what should be the pace of that expansion?

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for adtech startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Building a novel solution in the adtech industry? Get in touch with us

Our unique value proposition lies in our constant exposure to new and developing sectors, powered by an unparalleled acumen at the intersection of cutting-edge business models, disruptive growth strategies, and the latest industry trends.

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