Consumer Electronics

Step into the dynamic world of the consumer electronics industry, a realm of constant innovation and technological advancements.

Elevating digital lifestyles with next-gen consumer electronics technology

Experience a revolutionary shift in the consumer electronics industry, fueled by the integration of cutting-edge technologies and the ever-growing expectations of consumers. Smart devices, IoT connectivity, and AI-powered solutions propel a market expansion, resulting in enhanced convenience, personalized experiences, and sustainable living. As the consumer electronics landscape embraces these innovations, new horizons for disruption and market growth emerge, offering exciting opportunities for innovation and market leaders to shape the future of digital lifestyles. At Waveup, we specialize in uncovering the hidden potential within emerging and rapidly expanding industries like consumer electronics, using market intelligence to empower our clients with the tools they need to create effective growth blueprints. Our services are deeply rooted in comprehensive industry analytics, providing complete support in designing consumer electronics pitch decks and implementing growth projects, such as consumer electronics fundraising, M&A scouting, and consumer electronics market research. Regardless of whether you seek industry insights or full-scope assistance, we are here to confidently guide you through the evolving Consumer Electronics landscape.

In 2026, smartphone sales is expected to increase to over $500 billion by 2026.


Spending on consumer electronics is soaring – up by 20% since 2020.

Propelled by technological advancements, changing consumer preferences, and increasing connectivity
1 in 4

The adoption of smart home devices is projected to reach 1 in 4 households by 2023, driven by the convenience and energy efficiency benefits they offer.


The global market for wearable devices is forecasted to grow to 4.2 billion units by 2025, fueled by the rising demand for fitness trackers and smartwatches.


The revenue generated by the global smartphone market is estimated to reach $1.5 trillion by 2024, driven by the constant innovation in mobile technology.


The global venture capital investment in the consumer electronics industry reached $26.5B in 2021

With the largest deals going to:

  • Computers
  • Mobile Devices
  • Drones
  • Smart Home
  • Wearables

Leading consumer electronics venture capital funds

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The challenges of consumer electronics startups

As the consumer electronics sector continually evolves, startups face unique hurdles while aiming to thrive amidst competition and ever-changing consumer preferences while securing funds to drive growth.

Gauging business potential

Companies face the challenge of setting competitive pricing while maintaining healthy profit margins. Finding the right balance between affordability and profitability is crucial for attracting customers and sustaining business growth in the consumer electronics market.

Building a compelling business story

With the dynamic consumer electronics fundraising environment, it’s key to understand how to convey a compelling business story attuned to the latest investment norms, single out the most fitting funding options, and craft a consumer electronics pitch deck that can effectively communicate the business opportunity to potential investors.

Accelerating growth

Despite the abundance of established go-to-market strategies and growth frameworks, companies often stumble upon difficulties in choosing the most optimal consumer electronics market entry strategy and addressing two central questions – when is the ideal time for scaling, and how rapid should this growth be?

How we can help

Fundraising advisory

From diligent industry analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity framed in a winning consumer electronics startup pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities in the market and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for consumer electronics startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Industries we work with

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Working on a consumer electronics project and need help? Talk to us

Our unique expertise comes from being consistently exposed to new and developing industries, giving us a deep understanding of unique business models, proven growth strategies, and up-to-date industry trends.

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