Discover untapped opportunities in the foodtech venture capital industry. Stay informed on the latest trends and challenges, and identify investment opportunities that drive sustainable growth and foster innovation.

Revolutionizing the foodtech industry with cutting-edge tech

Foodtech industry is experiencing a transformative shift, driven by the adoption of cutting-edge technologies and rising consumer expectations. Meal kits, smart appliances, and plant-based alternatives propel market growth, resulting in more convenient, nutritious, and eco-friendly culinary experiences. While the foodtech market embraces these innovations, new opportunities for disruption and market expansion emerge. Waveup is dedicated to unearthing hidden opportunities in high-growth industries and applying market intelligence to assist our clients in formulating and implementing result-driven growth roadmaps. In-depth industry analytics form the foundation of our services, delivering comprehensive support in design and execution of growth ventures – from securing funds and foodtech pitch deck creation to scouting for foodtech M&A prospects and foodtech market research. Whether your needs are limited to gaining industry insights or you want to receive a bespoke guidance, we are here to help you confidently navigate the dynamic innovative industry and receive your foodtech funding.

The foodtech industry is expanding rapidly, with a projected growth rate of 5.8% from 2022 to 2030.


Online food ordering has grown 300% faster than dine-in since 2014 and now accounts for roughly 40% of total restaurant sales.

Driven by the power of digitalization and an insatiable need for healthy living

Of people prefer to get their recipes from social media instead of from a cookbook.


Food and beverage is now the fastest-growing category in online retail.

Every 2nd

Consumer prioritise healthy eating.


In 2022, foodtech startups have attracted $5B from investors

With major deals covering:

  • Meal preparation
  • Food ordering and delivery platform

Leading foodtech venture capital firms

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The challenges for foodtech startups

As this industry continually evolves, startups face unique hurdles while aiming to thrive amidst competition and ever-changing consumer preferences.

Identifying the right metrics for evaluation

For potential investors, discerning the potential of startups can be a complex task. The variety of business models and success metrics, different from conventional ones, make the evaluation process challenging.

Crafting a compelling narrative for funding

While the industry is rife with innovation, foodtech startups often find it difficult to convey their unique value proposition, making fundraising quite a daunting task. Articulating the impact of their innovative ideas on the large and diverse market in a concise, appealing manner can be a hurdle.

Strategizing growth in a saturated market

The market is crowded, and startups often struggle with formulating and executing effective growth strategies. Identifying the ideal time and manner to scale, especially considering the diverse consumer preferences and high competition, can be a significant challenge.

How we can help

Fundraising advisory

From diligent foodtech industry analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalyzing opportunities for growth.

Our foodtech investment consulting services

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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