Explore the cybersecurity industry—where the digital shields meet virtual swords.

At the guard of the digital future

The growing dependency on data and tech caused a surge in cyber threats. And this trend has spurred the rapid growth of the cybersecurity industry. AI and ML integration and blockchain technologies improve threat detection, prevention, and response capabilities. Despite the current drop in cybersecurity venture funding (due to economic and geopolitical issues), investors are sure the situation will get back to normal soon. And it means that the cybersecurity industry is and will be brimming with abundant opportunities for startups.

At Waveup, we are targeted at detecting the most beneficial options for startups. We know how to attract funding, address challenges, and propel your business forward. Our services include creating persuasive cybersecurity pitch decks, robust business plans and market entry strategies, pinpointing the best M&A prospects, and ensuring an impeccable fundraising game at all stages.

Get insights on industry trends, challenges, and funding from our cybersecurity market research.

2x growth
The cybersecurity market is set to double by 2030.


Two-thirds of CIOs are planning to boost their cybersecurity investments.

Fueled by digital transformation, increasing cyber threats, and increasing remote work

87% of businesses anticipate digital disruption, yet only 44% feel prepared.


The annual cost of cybercrime is expected to reach around $10.5 trillion, up from $3 trillion in 2015.


There has been a 70% increase in fraud cases since 2020.


Cybersecurity startups raised $18.5B across 839 deals in 2022

With the largest deals going to:

  • Government Security
  • Network Security
  • Security Information and Event Management (SIEM)
  • Identity and Access Management (IAM)

Leading cybersecurity venture capital firms

Write to us to know more


The challenges of cybersecurity startups

Understanding problems early helps create better solutions.

Proving viability

Investors need viable startups. Cybersecurity companies operate in a rapidly developing landscape with constant tech and trends innovations. And such environments often lack established benchmarks. This makes evaluating a startup’s viability complex and may lead to investor hesitation, strategic uncertainty, and poor market positioning.

Securing investment

Cybersecurity startups must not only constantly innovate in a competitive market but also communicate their value proposition effectively to potential cybersecurity VCs. To do this, they need to craft an impactful narrative and a visually appealing cybersecurity startup pitch deck. Otherwise, they may miss funding opportunities or struggle to align with investor expectations.

Scaling up

The cybersecurity market is volatile, with tech advancing and threats emerging. That’s why startups need to know precisely when and at which pace to scale their business. As immature expansion may lead to financial risks, market penetration issues, and operational overwhelm.

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for cybersecurity startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

Learn more


How attractive is the industry to potential cybersecurity investors?

Despite the recent funding plummeting, investors are highly interested in the cybersecurity sector. They are eager to pour money in companies that develop innovative and disruptive services and products.

If you are a cybersecurity startup, how easy is it to raise funding today?

Due to the current economic and geopolitical situation in the world, it may be rather challenging to raise cybersecurity funding. That’s why startups need to show a clear understanding of the industry landscape, a robust market entry strategy, and a team with experience and expertise to develop effective solutions.

How long does it take to create a pitch deck and financial model for a cybersecurity startup?

The project’s complexity and the volume of our ongoing tasks define the completion time. Usually, our experts need two or three weeks to deliver the materials, but sometimes, it may stretch up to a month.

What are the key mistakes cybersecurity startups make in their pitch decks?

Most cybersecurity pitch decks don’t address the question of why they selected this exact market and they lack a clear business strategy and traction signals. Another problem is the absence of a compelling investment narration. The information presented on the slides is either irrelevant or overdosed. It makes investors confused, bored, and hesitant.

How competitive is the cybersecurity market?

The cybersecurity market is increasingly competitive. It’s due to the high demand for cybersecurity solutions, the constantly evolving threat environment, and the ongoing consolidation.

What services do you provide for investors looking to invest or already investing in cybersecurity?

We assist investors in evaluating their investment opportunities within the cybersecurity landscape. Our approach involves conducting thorough due diligence and presenting findings in a concise, visually rich presentation packed with valuable insights. Plus, we ensure comprehensive fundraising services to portfolio companies across the cybersecurity sector and beyond.

Do you provide cybersecurity M&A support?

Certainly! We stand prepared to unearth cybersecurity M&A opportunities, craft a robust CIM, and execute modeling for both purchase and sale deals. This includes analyzing market trends, evaluating brand compatibility, and ensuring that financial metrics align with your strategic objectives. Our comprehensive approach will guide you through each phase of the M&A process, ensuring a seamless transition and maximum value realization.

Do you make intros to cybersecurity VCs?

Surely! One of the services we provide is assisting startups in contacting cybersecurity VCs if their projects align with the requirements, such as round size, team, product, etc. Plus, we create a pipeline of investors eager to pour funds into cybersecurity to arrange a meeting for the startups with them, with further post-deal communication.

Do you have available data or research to purchase on the cybersecurity market?

We offer customized cybersecurity market research based on the latest data. Given the market’s diversity in products, regions, and business models, we adjust our approach to meet each client’s specific needs.

Which growth stage of companies have you worked with in the past?

In the cybersecurity sector, our proficiency stretches from the Seed phase to the Series B stage. We also offer our services to companies in the pre-seed phase and those advancing to Series C and beyond while also partnering with established enterprises and investment entities.

Building a solution in the cybersecurity industry? Get in touch with us

Fuel your next stage of growth with Waveup—your one-stop shop for fundraising support, outsourced M&A advisory, growth strategy consulting, and presentation design. Leave your email, and let's chat!

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