Discover the power of decentralized finance (DeFi) and stay ahead of the competition by addressing crucial challenges and exploring new opportunities and industry trends in this rapidly evolving landscape.

Unlocking new opportunities in the world of decentralized finance

The DeFi industry is reshaping the financial landscape by leveraging blockchain technology and peer-to-peer networks to create an open, transparent, and accessible financial system. By eliminating intermediaries, DeFi platforms empower individuals and businesses to access financial services such as lending, borrowing, trading, and insurance in a decentralized and secure manner. While the DeFi industry has faced challenges such as regulatory scrutiny and security vulnerabilities, ongoing innovations in scalability, interoperability, and compliance are paving the way for a more robust, inclusive, and efficient financial ecosystem. At Waveup, we specialize in uncovering the hidden potential within emerging and rapidly expanding industries like DeFi, using market intelligence to empower our clients with the tools they need to create effective growth blueprints. Our services are deeply rooted in comprehensive industry analytics, providing complete support in designing and implementing growth projects, such as fundraising, M&A scouting, and new market entries. Regardless of whether you seek industry insights or full-scope assistance, we are here to confidently guide you through the evolving DeFi landscape.

DeFi is poised for exceptional 16x growth over the next 7 years reflecting a promising future for the industry.


In 2022, decentralized exchanges recorded $850 billion in trading volume from approximately 5.6 million distinct wallet addresses.

Accelerated by tokenization, financial inclusion, and a growing user base

DeFi user base experienced a 200% surge over the past three years, reaching 4.8 million in 2022.


The volume of daily transactions volume across decentralized exchanges globally.


DeFi enables the tokenization of a wide range of assets, from traditional financial instruments like bonds and equities to real estate and art.


In 2022, DeFi startups attracted over $2.7 billion in funding

With the largest deals going to:

  • Banking
  • Borrowing and Lending
  • Wallets
  • NFTs

Leading DeFi investors we worked with

Write to us to know more


The challenges of DeFi startups

While the DeFi industry presents enormous potential for growth, startups must surmount the complex task of persuading venture capitalists about their robust viability and impressive growth prospects.

Assessing enterprise effectiveness

Leading your business in a fast-growing industry can indeed be a difficult task. Faced with the absence of fixed benchmarks and the unclear boundaries of key metrics, evaluating a startup’s performance and articulating it to investors in a tailored DeFi pitch deck can be a complex and time-intensive task.

Obtaining suitable financing

In the face of constant change within the fundraising sector, it’s essential to adapt and create a convincing business story that resonates with new investment norms. This calls for an emphasis on capital efficiency, anchoring your GTM strategy on partner and community drivers vs. extensively using paid channels, among other things.

Boosting expansion

Even with a wide spectrum of vetted go-to-market tactics and growth blueprints at hand, enterprises recurrently struggle to identify the most suited strategy and tackle the two primary dilemmas – when should the growth phase kick-off and how fast should it progress?

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for DeFi startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Working on a DeFi project and need help? Talk to us

Our unique expertise comes from being consistently exposed to new and developing industries, giving us a deep understanding of unique business models, proven growth strategies, and up-to-date industry trends.

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