Step into the vegan venture capital industry, where you'll explore kind choices, keep up with new trends, and learn how to handle challenges in this fast-growing area.

Booming growth of plant-based products

Transforming the world of food and lifestyle, the vegan venture capital industry is on the rise. With a focus on sustainability, cruelty-free practices, and innovative plant-based alternatives, this rapidly growing sector is shaping the way for a healthier, more compassionate, and eco-friendly future.

Registered products from more than 2,500 companies worldwide, including 30,000 cosmetics, and 18,000 food and drink items.


8 million
A worldwide shift to veganism could potentially save 8 million human lives by 2050.

Driven by the increasing awareness and product innovation

Of Americans are currently knowledgeable about plant-based diets, and the number of vegans in the US has grown by 600% in the last three years.


Impossible Foods secured a total funding of $1.3 billion, indicating the growing interest among investors in the potential of new vegan products.


Solely in 2020, the US government allocated over $150 million towards research and development of alternative proteins, including plant-based foods.


Vegan startups funding obtained over $3 billion in 2022

With the largest deals going to:

  • Plant-based food
  • Fermentation
  • Cultivation

Leading vegan venture capital firms

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The challenges in the vegan industry

What challenges occur in the changing landscape of the vegan food industry, and how can they navigate them to succeed?

Regulatory barriers

In some cases, vegan startups may face regulatory hurdles related to the labelling and marketing of their products. Companies need a strong brand positioning to differentiate the company’s products and avoid potential regulatory issues.

Limited market penetration

While veganism is growing in popularity, it still only represents a small portion of the overall food market. This presents a challenge for startups looking to attract vegan investment, as they may struggle to demonstrate the potential for significant returns.

Adoption barriers

As the demand for vegan products grows, vegan industry becomes highly competitive, making it challenging for vegan startups to differentiate themselves and secure vegan funding. What strategies can companies use to stand out in a crowded market and attract investors?

How we can help

Investment material support

From diligent business analysis to storytelling and financial forecasts, we’re consulting founders on how to crystallize and structure key business fundamentals and translate them into a compelling investment opportunity.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds with compelling investment materials.

Established companies
Strategic support

Helping reach your company’s full potential by crafting scalable growth strategies in line with deep vegan market research and identifying new entry opportunities, while making key decisions for your core business.


Explore our work in vegan venture capital consulting

$1.7M Seed round support for a vegan restaurant chain featured in Business Insider
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Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our vegan startup consulting services

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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