Tap into the cleantech industry—where new technologies are created to help protect the environment and use resources more efficiently.

The rise of cleantech innovations

The cleantech industry is booming. It’s a key player in a climate change and sustainable development game. With tech advancements, increased affordability of green solutions, and significant investor interest, the industry is reshaping our environmental footprint. The government gives the green light for clean energy initiatives. Consumers’ appetite for sustainable products grows. And it all has made green solutions more practical and pocket-friendly.

Why it matters:

The future of the cleantech industry looks bright while the present brims with potential and opportunities for startups:

  • Renewable energy solutions
  • Energy efficiency tech
  • Waste management and recycling
  • Clean transportation

Between the lines:

It’s not all smooth sailing. Cleantech startups should learn how to navigate challenges like customer acquisition, market entry issues, and cleantech funding attraction to achieve success and profitability.

Our expert team is equipped with the knowledge needed to develop successful, investment-worthy ventures in the cleantech sector

Funds secured
Companies boosted
Fields explored

What we do:

We aim to secure necessary financial support, assist with M&A options, and craft impeccable, insightful cleantech pitch decks and business blueprints.

Go deeper:

Explore our analysis of the cleantech market to learn about the latest trends, startup challenges, and key strategies for securing investment.

1.6x growth
The cleantech market size will soar to $562.6B by 2032.


50% rise
Prices for energy increased by 50% globally in 2022.

Propelled by the push for renewable energy and advancements in green technology
Every 6th

Individual considers climate change a serious threat.


Countries rely on fossil
fuel imports.


Making buildings more energy-efficient can cut their energy use by up to 50%.


In 2022, the CleanTech venture funding comprised $10.60B

Key verticals:

  • Renewable energy
  • Energy efficiency
  • Sustainable transportation
  • Waste management and recycling

Leading cleantech investors

Write to us to know more

Challenges of cleantech startups

The following hurdles stem from the intersection of technology, environmental sustainability, and complex regulations within one industry.

Financial backing:

Cleantech startups need big bucks not only for R&D but also for pilot projects, prototyping, and scaling operations.

Why it matters

Limited cleantech funding can lead to lacking resources needed for market research, product refinement, and customer acquisition. And, this, in turn, can cause a product-market mismatch.

What it takes:

  • Secure cleantech venture capital (pitch to interested investors, create a robust business plan and financial strategy)
  • Demonstrate a clear path to profitability in a compelling manner (to convince VCs to support your project)
  • Engage in pilot projects (will add to your attracting funding campaign)

Market entry barriers:

With tough industry regulations taking the front seat, entering the cleantech market becomes more complex and time-consuming for startups.

Why it matters

Cleantech startups may experience:

  • Delays in bringing their products to market
  • Additional costs

It all may impact business viability and competitiveness.

What it takes:

  • Learn all the ins and outs of the cleantech regulatory landscape
  • Ask for expert and legal advice
  • Build relationships with regulatory bodies (will help navigate these hurdles)

Scalability journey:

Turning cleantech dreams into market realities isn’t straightforward. To elaborate, developing innovative cleantech solutions often involves complex and untested technology, making them challenging to scale for mass market adoption.

Why it matters:

If cleantech startups fail to scale effectively, it can limit:

  • Market penetration
  • Revenue growth

And for sure, it will hinder the long-term sustainability of this technology.

What it takes:

  • Adopt step-by-step innovation and flexible design
  • Work together with research groups and leverage industry partnerships

Capturing consumers’ hearts:

Cleantech products usually pave new paths away from traditional technologies. But the problem is that not all customers are ready to accept this shift.

Why it matters:

No customer awareness, no acceptance. No customer acceptance, no market traction. And this can lead to:

  • Reduced sales
  • Difficulties in achieving economies of scale

What it takes:

  • Use specific marketing strategies and educational campaigns to make people more aware and showcase the advantages of cleantech solutions)
  • Form partnerships with early users and influencers to boost market presence


How attractive is the industry to potential cleantech investors?

The cleantech industry shines bright on investors’ radars. Its potential to address global environmental challenges, a growing demand for energy-efficient solutions, and supportive government policies attract VCs.

If you are a cleantech startup, how easy is it to raise funding today?

Seeking financial support can be tough nowadays. Fierce competition and high upfront costs outweigh the increasing investor interest.

How long does it take to create a pitch deck and financial model for a cleantech startup?

Our standard timeline for documentation is two to three weeks, but depending on project nuances and our current workload, it could take as long as a month. Feel free to get in touch for detailed insights.

What are the key mistakes cleantech startups make in their pitch decks?

Although most pitch decks have innovative cleantech designs at their core, they fall short in providing substantial data to illustrate robust market prospects or address the pivotal ‘Why now?’ question. Plus, we often observe a lack of a cohesive and persuasive investment storyline. Thus, such cleantech pitch decks fail to spark investor enthusiasm, prompting them to focus on more urgent and promising solutions.

How competitive is the cleantech market?

In the cleantech sector, competition is intense. Lots of companies are fighting aggressively to capture a share in the market.

What services do you provide for investors looking to invest or already investing in cleantech?

We help cleantech venture capital firms conduct thorough due diligence on potential cleantech projects to determine their investment viability. Plus, we offer full-fledged fundraising assistance to the portfolio companies of our partner funds.

Do you provide cleantech M&A support?

Yes, we do! Our team assists with cleantech M&A by scouting for promising opportunities, evaluating them for potential success, and facilitating smooth partnerships that continue well after the deal is closed.

Do you make intros to cleantech VCs?

Of course! We help link you up with the right venture capitalists in the cleantech field. By assessing your project’s team setup, round size, and product, we’ll guide you in partnering with investors throughout the entire deal and beyond.

Do you have available data or research to purchase on the cleantech market?

Certainly! We offer customized market intelligence services for the cleantech industry, including comprehensive industry reports, competitor assessments, and extensive market research. Our strategic approach provides you with a substantial advantage. Leveraging data from reliable sources, we ensure you obtain a deep understanding of the cleantech landscape, encompassing its intricacies, market scope, and competitive dynamics.

Which growth stage of companies have you worked with in the past?

Our team provides cleantech growth and fundraising assistance to industry newcomers, guiding them from the initial Pre-Seed stage all the way through to Series C and beyond.

Building a solution in cleantech? Get in touch with us

Fuel your next stage of growth with Waveup—your one-stop shop for fundraising support, outsourced M&A advisory, growth strategy consulting, and presentation design. Leave your email, and let's chat!

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