Augmented Reality(AR)

Explore the augmented reality world—where AR empowers industries to visualize, interact, and innovate beyond traditional boundaries.

A bridge between digital and physical worlds

The augmented reality (AR) industry is making waves. The customer and investor attention is significant. And the market is growing increasingly fast. All this is due to the rise of the metaverse and advancements in machine learning and mobile device capabilities. AR puts digital information into the real world, enhancing user experiences in education, healthcare, and entertainment. Sure, there are some challenges, like hardware limitations or privacy concerns. Yet, with the continuous innovations in AR content creation, tracking technologies, and device form, the AR industry is brimming with numerous opportunities for startups and investors. Waveup aims to propel your business growth and provide you with a competitive edge. Our services include attracting necessary funding, creating actionable business plans and financial models, preparing appealing and persuasive AR pitch decks, and scouting for M&A opportunities. We are here to help you navigate the dynamic yet promising augmented reality market.

The AR industry is poised for an impressive 15x growth by 2030.


Over 1.4 billion individuals are using AR devices.

Boosted by the surge in smartphones, advertising applications, and immersive experiences

There are more than 5.2 billion mobile users nowadays.


67% of advertising agencies report increased usage of AR in their operations.


By 2027, 31 million AR smart glasses will be shipped.


AR startups raised $690M in venture capital in 2022

With the largest deals going to:

  • Mobile AR
  • AR Gaming
  • Industrial and Enterprise
  • Retail and E-commerce

Leading AR venture capital firms

Write to us to know more


The challenges of AR startups

If navigated effectively, they can lead to substantial rewards.

Regulatory compliance

For AR startups, regulatory compliance is a significant problem. The industry is still evolving, which means that laws and regulations around privacy, data protection, and user safety are still being developed. As a result, AR companies must navigate a complex and sometimes uncertain legal landscape to create and market their products.

Risk management

AR startups face various risks, from tech and operational to legal and ethical. That’s why they need to integrate effective risk management practices to identify, assess, and mitigate risks associated with developing, implementing, and using AR solutions. Failure to do this may result in product malfunctions, legal issues, and financial instability.

Sustaining profitability

AR startups operate in a dynamic and competitive space. And it’s pivotal for them to ensure a steady income stream and manage costs effectively. Thus, new entrants should focus on cost management, consumer engagement, strategic partnerships, and market research to sustain the long-term profitability of their business.

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity wrapped in a winning AR pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for AR startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

Learn more


How attractive is the industry to potential AR investors?

The AR industry is highly attractive to AR VCs. First, it’s an innovative and disruptive sector with huge market potential. Second, it has high margins and recurring revenues. So, investors see AR projects as a promising and increasingly profitable investment.

If you are an AR startup, how easy is it to raise funding today?

Securing funds may not be that easy. Yet, if AR startups demonstrate a clear vision of the market, have an expert team who can create impeccable AR solutions, and present a robust market entry strategy, their chances are getting much higher.

How long does it take to create a pitch deck and financial model for an AR startup?

In most cases, our team needs two to three weeks to complete the project, yet the time frames may vary depending on our workload and the project’s difficulty. Thus, it’s better to discuss the time individually.

What are the key mistakes AR startups make in their pitch decks?

Many AR pitch decks fail to provide a compelling investment storyline. Plus, they don’t include information about why they chose exactly this market and exactly at this time period. Some presentations lack competition slides. This signals to investors that the startup lacks relevant information on the landscape to carve out a competitive advantage and become profitable.

How competitive is the AR market?

The AR market is dynamic and highly competitive due to the abundance of market players, high consumer expectations, investment potential, and global reach.

What services do you provide for investors looking to invest or already investing in augmented reality?

We help AR VCs evaluate the viability of a particular AR project by conducting comprehensive due diligence. Plus, we ensure comprehensive fundraising assistance to the portfolio companies of partner funds.

Do you provide AR M&A support?

Yes, sure! We offer assistance in your M&A goals, whether in the AR tech sector or beyond. Our services cover initial deal sourcing, valuations, due diligence, and post-deal cooperation.

Do you make intros to AR VCs?

If such factors as round size, team, and product match up, we’ll surely link you with notable AR VCs. Still, remember this is just one facet of our extensive relations offerings. We compile a directory of investors with a strong interest in AR, get founders ready for the intro meetings, and ensure seamless cooperation post-deal.

Do you have available data or research to purchase on the AR market?

Sure thing! Our expert team offers customized market insights into the AR industry. We aim to give you a competitive edge by ensuring deep industry reports, evaluations of competitors, and wide-ranging market research. Using data from trusted sources, we help you fully understand the AR landscape with its challenges, opportunities, and competitive dynamics.

Which growth stage of companies have you worked with in the past?

We provide fundraising and growth support to AR startups of all stages, from Pre-Seed to Series C+, with the vast majority of our successful projects concentrating on Seed to Series B stages.

Have an AR project in mind? We are here to help

From end-to-end fundraising support to M&A advisory and growth hacking, Waveup will help catapult your AR project to new heights. Leave your email, and let's talk!

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