Explore the captivating lifestyle industry, where passion and innovation converge to create extraordinary experiences.

Fueling growth and innovation in the fast-transforming lifestyle Industry

The lifestyle industry is undergoing a dynamic evolution fueled by a convergence of technology and changing consumer preferences. From fitness and wellness to fashion and travel, the lifestyle sector is experiencing a renaissance, offering enhanced experiences and personalized solutions. Innovative advancements such as wearable devices, augmented reality, and subscription services are reshaping how people engage with and curate their lifestyles. As the industry embraces these transformative trends, new avenues for disruption and market expansion emerge, opening doors for visionary entrepreneurs and investors to capitalize on the evolving demands of the modern consumer. At Waveup, we specialize in uncovering the hidden potential within emerging and rapidly expanding industries like lifestyle, using market intelligence to empower our clients with the tools they need to create effective growth blueprints. Our services are deeply rooted in comprehensive industry analytics, providing complete support in lifestyle pitch deck designing and implementing growth projects, such as lifestyle funding, M&A scouting, and new market entries. Regardless of whether you seek industry insights or full-scope assistance, we are here to guide you through the evolving Lifestyle landscape confidently.

The lifestyle industry is expanding rapidly, with a projected growth rate of 7.8% from 2022 to 2030.


The number of downloads in the Lifestyle market is reached 4.9B+ downloads in 2022.

Driven by the changing tastes of consumers, technological progress, and a boost in disposable income
$1.13 per download

The average revenue for lifestyle apps per download is currently expected to be $1.13.


By 2027, users are expected to download more than 25 million apps per year.


The global market value of the lifestyle industry is expected to reach $8.5B by 2027, indicating a significant increase in consumer spending on lifestyle products and services.


Lifestyle startups funding secured $13.4B+ in venture investments in 2022

With the largest deals going to:

  • Health and Wellness
  • Fitness and Recreation
  • Sex-tech

Leading lifestyle venture capital firms

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The challenges of lifestyle startups

In the crowded lifestyle industry, startups face significant challenges when it comes to standing out and capturing investor interest.

Securing the right funding

In the constantly evolving fundraising landscape, it’s crucial to understand how to construct an engaging business narrative addressing the shifting investment realities, select the most appropriate lifestyle angel investors and VC funds, and devise a tailored lifestyle pitch deck that can convincingly market the business opportunity to potential investors.

Picking the right growth tactic

Even though there is a myriad of proven go-to-market approaches and growth tactics to choose from, businesses regularly face challenges in determining the most appropriate strategy and answering the key questions – when should we start scaling, and what should be the pace?

Enhancing user retention

In the volatile online lifestyle market, startups must forecast user retention, which is key for investors. To increase the chances of attracting venture capital funding for a lifestyle startup, early-stage companies need to reflect the community or product-led growth strategies in their financial models, boosting their investment appeal.

How we can help

Fundraising advisory

From diligent industry analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity framed in a winning lifestyle startup pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities in the market and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for lifestyle startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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