industry spotlight


Enter the MedTech industry, where innovation meets medicine to create life-saving devices, enhance treatments, and improve healthcare outcomes.

MedTech industry overview

The medtech industry is on track for substantial long-term growth, propelled by an aging population and demand for affordable healthcare. Investors are targeting startups with user-friendly medical devices, preventative care solutions, and remote patient monitoring technologies.

Why it matters:

This shift has paved the way for startups to join this growing market:

  • Telehealth & remote patient monitoring
  • AI-powered diagnostics
  • 3D printing of personalized medical implants
  • AR/VR medical assistance

Between the lines:

Be aware of challenges as they are hitting, from regulatory hurdles and the need for cost-effective solutions to securing investment amid shifting demand.

Our expert team is equipped with the knowledge needed to develop successful, investment-worthy ventures in the medtech sector

Funds secured
Companies boosted
Fields explored

What we do:

We help to secure necessary venture funding, find profitable M&A options, and craft impeccable medtech pitch decks and business blueprints.

Go deeper:

Explore our medtech market analysis to learn about the latest trends, startup challenges, and key strategies for securing investment.

1.5x growth

The global medtech market is set to rise by one and a half times by 2032.



Adults in the US have at least one chronic illness.

Powered by tech advancements and growing demand for accessible and preventive healthcare

American citizens spend on medical devices on average.


Patients prioritize healthcare providers who leverage innovative technologies.


Healthcare organizations are actively testing or adopting AI in their practices.


In 2023, medtech startups raised $25 billion in funds

Key verticals where funds flow:

  • Gene editing
  • Telehealth
  • Implantable devices
  • 3D printing

Leading medtech venture capital firms

Write to us to know more

MedTech startup challenges

Discover potential risks with practical insights and tips on how to tackle them.

Funding limitations:

Medtech startups need a lot of initial funding for research, regulatory approvals, and long clinical trials.

Why it matters:

Lack of funding:

  • Hinders growth
  • Restricts marketing efforts
  • Limits scalability

What it takes:

  • Build a strong investment story with a clear vision, a well-defined plan for profitability, and realistic financial projections
  • Create a robust GTM strategy
  • Demonstrate traction through early wins like partnerships, pilot programs, or positive user feedback
  • Follow industry trends: it will help align your product with current healthcare needs

Cybersecurity threats:

As medical devices become more connected, cybersecurity risks increase. Startups must prioritize robust data security measures and ensure device functionality.

Why it matters:

Cybersecurity issues may lead to:

  • Regulatory non-compliance 
  • Loss of investor confidence 
  • Reputational damage

What it takes:

  • Prioritize data protection: use strong encryption, control access, and prevent data breaches to protect patient information
  • Stay informed: keep track of new threats and update security measures accordingly
  • Collaborate with cybersecurity experts to conduct thorough security assessments and penetration testing

Market entry barriers:

To break into the market is hard because of intense competition, strict regulations, high development costs, and providers’ reluctance to use new technologies.

Why it matters:

Lack of market traction could lead to:

  • Reduced sales
  • Financial instability
  • Funding limitations
  • Paused innovation
  • No scalability

What it takes:

  1. Create marketing campaigns to educate potential customers
  2. Build transparent brand awareness to ensure effective customer engagement
  3. Continuously monitor market trends
  4. Collaborate with established players to leverage their expertise and industry insights

High production costs:

Capital-intensive R&D initiatives coupled with regional clustering lead to higher operational costs.

Why it matters:

Higher costs can:

  • Complicate expansion
  • Restrict market penetration
  • Impede profitability

What it takes:

  • Optimize supply chains to secure better pricing and reduce lead times
  • Build a loyal customer base 
  • Network with medtech experts to share resources


How attractive is the industry to potential medtech investors?

It’s a magnet for investors thanks to tech advancements and a significant medtech industry growth potential.

If you are a medtech startup, how easy is it to raise funds today?

Despite the high investor interest, raising funds can be challenging due to strict regulations, lengthy product development cycles, and high initial costs.

How long does it take to create a pitch deck and financial model for a medtech startup?

Our team usually finalizes all necessary documents within 2-3 weeks, though some cases may require up to a month. Further details can be provided upon request.

What are medtech startup key mistakes in pitch decks?

Many decks miss essential data to showcase a precise market positioning and lack a persuasive investment story. If you don’t find a unique angle for presenting your solution effectively, you will lose chances to fundraise successfully. One more flaw is not mentioning competitors. If you don’t know your competitors, you don’t know the market well enough to stand out.

How competitive is the medtech market?

The medtech market is highly competitive due to rapid tech advancements and the presence of startups, established companies, and tech giants. Its expected annual growth rate of 7.1% by 2027 further fuels this competition, attracting VCs seeking high returns.

What services do you provide for investors looking to invest or already investing in medtech?

We help medtech venture capital firms conduct thorough due diligence on potential projects to determine their investment viability. We also offer full-fledged fundraising assistance to the portfolio companies of our partner funds.

Do you provide medtech startup M&A support?

Of course! Our team helps with medtech M&A deals, identifying opportunities, assessing their potential, and ensuring successful partnerships post-deal.

Do you make intros to medtech VCs?

We can connect you with relevant medtech VCs, evaluating the funding round size, team, and product, and supporting your collaboration with investors from start to long-term partnerships.

Do you have data or research available to purchase on the medtech market?

Yes, we do! Our medtech market research includes industry reports, competition analysis, etc. We use only reliable data sources to collect the most relevant information for you, such as the industry’s challenges, market trends, and competitive dynamics.

Which growth stage of companies have you worked with in the past?

Our core competency is guiding you from the Seed to Series B funding stages. However, we also support companies in pre-Seed and Series C+ growth stages, helping them forge ties with established companies and investment funds.

Have a medtech project in mind?

From end-to-end fundraising support to M&A advisory and growth hacking, Waveup will help catapult your medtech project to new heights. Leave your email, and let's talk!

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