Immerse yourself into a promising and fast-growing pettech niche, explore the hurdles, and establish your market presence in this dynamic sphere.
Venture capitalists declare code green for the pettech industry. People have always had a heart for their pets but with the recent technological advancements and changing lifestyles this affection is growing as fast as investors’ money. It seems like a gold mine with endless opportunities: smart gadgets, wearables, security/entry devices, remote interaction, and pet surveillance. Well, yes, but…
Even though the pettech industry is on the roll today, securing financial assistance may feel like chasing a moving target. Urge for novelty and constantly changing customer preferences have already caused funding to plummet 60% in 2023.
Plus, the market is fragmented. Yes, it lays out a banquet of diverse options on the table, but it also compromises customer trust, not to mention long-term funding. Thus…
Actionable funding strategies, complete segments and product value analysis, and tricks to tame competition, the process of entering the pettech market progresses quicker.
At Waveup, we have already helped hundreds of startups to raise over $2B in funding and accelerate growth with effective go-to-market blueprints. Let’s dig into how to get your pettech startup off the ground, making it profitable and flourishing, and check our pettech industry market analysis.
The pettech market is projected to undergo a sevenfold growth over the following years, demonstrating a steadily ascending trajectory.
Around half of the population on Earth own a pet, offering an abundant market of potential customers filled with numerous opportunities to create value and fill gaps.
80% of pet owners express interest in various pettech solutions, demonstrating the market’s viability and potential.
The number of adopted pets surpassed one billion in 2022 alone, proving the market’s resilience during the crisis or instability.
The smart-collar segment has attracted over one billion dollars in funding, proving its attractiveness in the eyes of investors.
With most money injections coming to the following key verticals:
Know the biggest challenges in pettech to face them head on.
The pettech industry runs faster than a dog with a bone, and so does the competition. Finding a sparkle that can ignite the fire of customers’ interest and open investors’ wallets is a key to outwitting rivals.
Funding has never been a stable desk. Nowadays, the pettech industry experiences a boom in fundraising, but it may not last forever. Being a specialized niche with a seasonal demand, high innovation costs and longer adaptation cycles, it may lose favor. But with a couple of good moves practiced well, this dancing desk can be balanced.
Pettech is a hodgepodge of various segments, such as pet health, wellness, tracking, and entertainment, so it’s easy to get lost. And here, startup success boils down to navigating these diverse market sectors and catering to the targeted audience’s specific needs.
From diligent industry analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity framed in a winning pitch deck.
Evaluating potential investments, conducting due diligence, and supporting portfolio companies on their new fundraising rounds.
Discovering market opportunities in the market and developing execution strategies to build actionable and scalable blueprints for growth.
WHO WE ARE
The increasing number of pet owners who are willing to invest in innovative solutions for their furry companions’ health, safety, and entertainment, accompanied by technological advancement, propels the pettech industry growth, making it appealing for investors as the recent funds infusions show, being almost $5B in 2022.
The market value of the pettech industry constituted $5B in 2022, and the segment is expanding at an annual rate of 15%. There is a plethora of directions from which you can catch a relevant opportunity: wearables, entertainment solutions, training devices, housing tech, etc.
While pettech is not so popular among VCs like AI, robotics, or m-commerce, it, nevertheless, possesses a steady investor interest, with startups having a fairly good chance to raise pettech funding. While market interest is not an issue, their success story depends on the founders themselves. As their ability to communicate their project’s value to the potential investors, utilizing a comprehensive pettech pitch deck and a robust go-to-market strategy is crucial in this case.
Regarding the time of project execution, there are two crucial aspects: its complexity and the hecticness of our schedule. Usually, we can whip up the materials in two or three weeks, but sometimes, it may stretch to a month. So, when it comes to nailing down timelines, it’s best to negotiate everything in person.
We’ve picked up on several key mistakes startups often trip up on in their pettech pitch decks. They don’t focus on the investment narration much, which can either make or break a pitch. Also, their pitch decks frequently miss the mark by leaving out vital elements like market traction and a compelling reason for why they chose this particular niche and timing.
It’s usually challenging for pettech startups to differentiate themselves in a rapidly growing market (more than 8K founders nowadays) and ensure their pettech solutions meet the customers’ needs. To address these hurdles, newcomers are doubling down on their users’ feedback to adjust their products and building strategic partnerships to enhance their market presence.
With more than 8K newcomers and 200+ top dogs, the pettech market is considered a highly competitive domain where startups are trying to stand out and outpace established companies such as PetSmart or Chewy.
Supporting investment firms, we dive deep into pettech projects, conducting thorough checks to weigh up their investment potential. Additionally, from start to finish, we back the associated fund’s businesses with all-inclusive fundraising assistance.
Certainly, our offerings branch out to pinpointing M&A prospects, drawing up CIMs, and crunching figures for transactions on either side of the buy-sell spectrum.
Of course, if your venture aligns with set criteria like round size, team composition, product viability, etc., we’re poised to bridge the gap between you and pettech VCs. Plus, we organize the first meetings between the pettech investors and the startups and provide the post-deal cooperation.
We offer customized pettech market research based on the latest data. Given the market’s diversity in products, regions, and business models, we adjust our approach to meet each client’s specific needs.
We specialize in guiding pettech projects from Seed to Series B. Yet, our experience extends to assisting companies during pre-seed and Series C+ stages, as well as partnering with major market players and investment funds.
Stepping into the pettech landscape? We know the way. From end-to-end fundraising support to outsourced M&A guidance and growth blueprinting, Waveup will help you accelerate your journey to success. Drop us your email, and let's talk!
Dive deep into industry research with unparalleled depth and breadth
Equip yourself with the analysis and forecasts essential for strategic planning
Understand today’s trends and anticipate tomorrow’s shifts to ensure your business stays ahead