Unlock the potential of the dynamic fashion industry: Explore market opportunities, stay informed on emerging trends, and overcome key challenges to succeed in this fast-paced, competitive landscape.

Fashion – continuously innovating

Boosted by new technologies like artificial intelligence, virtual reality, and eco-friendly practices, the fashion industry is changing fast. These innovations drive growth and improve design, making the industry more flexible, green, and stylish than ever before.

The sustainable luxury fashion market is expected to maintain an 8% growth rate, outpacing the overall market’s growth by 100%.


Jobs increase by 2030 could result from transitioning to sustainable textiles in the fashion industry globally.

VC insights and key do’s and don’ts for a fashion startup pitch deck

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Driven by the rise of sustainable practices and e-commerce

Of Generation Z prefer purchasing from sustainable brands, as revealed by Forbes research study.


Of the global fashion market is e-commerce today, with projections for it to reach 70% by 2030.


At 5.6 times faster growth, sustainable products are set to dominate as a rapidly expanding sub-industry in fashion.


Fashion startup funding recieved $6B+ in funding during 2022

Recent major deals & exits:

  • Tom Ford – acquired by Estée Lauder in a $2.8 billion deal
  • Virgio – raised $37M in Series A to build “real time” fashion platform
  • Tiffany & Co. – record-breaking $15.8 billion acquisition by LVMH in 2020, the largest M&A deal in fashion history

Prominent fashion venture capital firms

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The barriers in the fashion industry

Even with the remarkable growth and potential of the fashion industry, businesses must adapt to an ever-changing environment and stay alert about potential challenges and risks to ensure lasting success and secure fashion funding for their projects.

Changing consumer preferences

Luxury fashion consumers are highly discerning and their preferences can shift rapidly, making it difficult for investors to predict which brands and products will be successful.

High entry barriers

The luxury fashion industry is notoriously exclusive, with a high barrier to entry for new designers and brands. Access to capital, production resources, and distribution networks are essential to breaking into this competitive industry.

Brand identity

Maintaining a strong brand identity is essential for success in the luxury fashion market. Brands must carefully manage their image, messaging, and marketing to appeal to their target audience and differentiate themselves from competitors.

How we can help

Investment material support

From diligent business analysis to storytelling and financial forecasts, we’re providing fashion business consulting services on how to crystallize and structure key business fundamentals and translate them into a compelling investment opportunity.

Due diligence and portfolio support

Evaluating potential fashion investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds with compelling investment materials.

Established companies
Strategic support

Helping reach startup fashion company’s full potential by crafting scalable growth strategies in line with the deep fashion market research and identifying new entry opportunities, while making key decisions for your core business.


Have a look at our work in fashion consulting

Crafting the perfect fashion pitch deck for your innovative ideas
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Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our fashion consulting services

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Working on your endeavor in fashion? We're all ears

Our distinctive edge is rooted in our continuous interaction with new and evolving fields, giving us a superior understanding of innovative business designs and growth tactics, revolutionary tech, and the latest industry trends.

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