Unlock the untapped opportunities and the ways to attract venture capital within the beverage industry.

A new era of beverage product experience is here

The beverage industry is breaking new ground. Innovative trends—plant-based, personalized, and sustainable beverages—and changing consumer tastes are at the forefront of this transformation. Plus, the rise of e-commerce has added fuel to the fire. Thus, the beverage market evolves, unveiling new opportunities for startups to seize.

At Waveup, we specialize in uncovering the untapped opportunities within rapidly evolving industries, including the beverage sector. We leverage market intelligence to provide our clients with all the necessary information to get a competitive advantage. We craft persuasive and visually appealing beverage pitch decks and impeccable market entry blueprints. Plus, we help with securing beverage funding and scouting for beverage M&A opportunities. We assist in: Crafting persuasive and visually appealing beverage pitch decks; Creating impeccable market entry blueprints; Securing beverage funding; Scouting for beverage M&A opportunities.

Get more industry insights from our beverage market research.

10x growth
The online sales of food and beverages have increased tenfold since 2016.


Global water demand is set to increase by up to 30% by 2050.

Driven by the rise of e-commerce and ever-changing consumer habits

Online sales are to account for 20% of the overall beverage industry sales by 2025.


Of consumers are actively seeking new flavors to try.


Every sixth consumer is willing to pay more for healthier products.


In 2022, beverage startups raised about $1.3B in funding

With 4 categories leading the way:

  • Gluten-Free Beer
  • Kombucha
  • Alcoholic Ingredients
  • Mezcal

Leading beverage investors

Write to us to know more


The challenges of beverage startups

As the beverage venture capital industry continually evolves, startups face unique hurdles while aiming to thrive amidst competition and ever-changing consumer preferences while securing funds to drive growth.

Branding & differentiation

Standing out in the beverage industry is pivotal. No brand, no traction. The top dogs like the Coca-Cola Company or PepsiCo have been customers’ darling for years. Thus, building customer loyalty is no easy task at all.
What it takes:

  • Develop a compelling brand story;
  • Create a unique product positioning;
  • Devise effective marketing strategies;
  • Attract appropriate beverage investors.

  • Securing funding

    Investments are crucial for beverage startups. And nowadays, the fundraising landscape is constantly changing due to market conditions, industry trends, etc.
    Thus, to attract the necessary funding, new entrants should know how to:

  • Provide a compelling investment narrative;
  • Select the most appropriate funding sources;
  • Create an impeccable beverage startup pitch deck.

  • Facing rivalry

    With over 5K beverage startups and numerous industry whales like Coca-Cola Company or PepsiCo, all willing to carve a bigger slice of the market pie, the beverage sector is like a battlefield.
    What it takes to outpace rivals:

  • Focus on a specific niche;
  • Leverage innovative technology;
  • Develop a strong brand;
  • Forge partnerships with other brands.

  • How we can help

    Fundraising advisory

    From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity wrapped in a winning beverage startup pitch deck.

    Due diligence and portfolio support

    Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

    Established companies
    Growth hacking

    Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


    Unlocking your next stage of growth

    Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

    We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

    Our investment consulting services for beverage startups

    Market intelligence

    Fundraising support

    Pitch decks

    Financial models

    Investor research

    Growth consulting

    Go-to-market strategies

    Marketing/sales materials

    Design support

    Learn more


    How attractive is the industry to potential beverage investors?

    The beverage industry is increasingly appealing to investors and beverage venture capital firms because of its market growth potential (over $1.9T by 2030), product diversity, and relevant stability. And the surge in plan-based and sustainable beverages, coupled with the rise of e-commerce, only facilitates its attractiveness for potential VCs.

    If you are a beverage startup, how easy is it to raise funding today?

    It may be challenging for a beverage startup to raise funding nowadays. Competition strikes, with over 5K startups and established players with deep pockets and a significant market share. Thus, startups need to be creative, persuasive, and well-prepared while convincing investors to pour money into their projects.

    How long does it take to create a pitch deck and financial model for a beverage startup?

    On average, our team needs two or three weeks to complete all the documentation. However, sometimes we may need more time, yet not more than a month, owing to a hectic schedule and project complexity. For more details, contact us.

    What are the key mistakes beverage startups make in their pitch decks?

    Many beverage pitch decks fail to provide a compelling investment storyline. Plus, they don’t include information about why they chose exactly this market and exactly at this time period. Some presentations lack competition slides. This signals to investors that the startup lacks relevant information on the landscape to carve out a competitive advantage and achieve profitability.

    How competitive is the beverage market?

    The beverage market is a real battlefield, with fresh blood flooding the space and the industry leaders (the Coca-Cola Company or PepsiCo) fortifying their positions.

    What services do you provide for investors looking to invest or already investing in beverages?

    We help beverage venture capital firms conduct thorough due diligence on potential beverage projects to determine their investment viability. Plus, we offer full-fledged fundraising assistance to the portfolio companies of our partner funds.

    Do you provide beverage M&A support?

    Sure thing! We help pinpoint the most relevant M&A options, craft compelling CIMs, and perform modeling for buy-side and sell-side deals.

    Do you make intros to beverage VCs?

    Certainly! If your project aligns with such aspects as round size, team, and product, we can connect you with the most relevant beverage VCs. It’s a part of our broader investor relations package, which lines up potential investors, gets founders ready for the initial meetings, and helps forge cooperation post-deal.

    Do you have available data or research to purchase on the beverage market?

    Of course! Our analysts provide comprehensive beverage market research. It includes industry reports and competitive analysis, all aimed to set you up for success. We use reliable proprietary data to ensure a full grasp of the beverage industry, including aspects like market size, competition, and diversity.

    Which growth stage of companies have you worked with in the past?

    Our core proficiency lies in helping startups from the Seed to Series B growth stages within the beverage industry and beyond. However, we also support businesses in Pre-Seed and Series C+ growth stages and forge ties with established companies and investment funds.

    Have a beverage project in mind? We are here to help

    From end-to-end fundraising support to M&A advisory and growth hacking, Waveup will help catapult your beverage project to new heights. Leave your email, and let's talk!

    Have a project in mind?

    Leave your information below and one of our experts will be in touch to schedule a call.

    Your name:
    *Your email:
    *You need help with:
    Your project is:
    Your current stage:
    *Your maximum budget:
    How did you find us?

    Form submitted successfully.

    Unlock in-depth insights with our comprehensive industry report!

    Unrivaled coverage

    Dive deep into industry research with unparalleled depth and breadth

    Data-backed decisions

    Equip yourself with the analysis and forecasts essential for strategic planning

    Pathway to future-proof insights

    Understand today’s trends and anticipate tomorrow’s shifts to ensure your business stays ahead

    What you get

    • Industry benchmarks: Compare vital financial ratios to gauge business risks effectively
    • Opportunity & threat analysis: Identify and navigate the challenges and prospects inherent in the industry
    • Holistic risk assessment: View the industry from every angle, eliminating blind spots and enhancing strategic decisions
    • Geographic insights: Explore business concentration and global trade nuances to spot unique opportunities
    • Industry competitors & barriers: Recognize key players and understand the challenges new entrants face
    • Credible data presentation: Showcase industry statistics, pain points, and success factors to establish your authority
    • Actionable insights: Transform extensive research into concise, actionable insights for a comprehensive market view
    • Five-year forecasts: Visualize the industry’s growth trajectory and stay prepared for the future