Stay informed on the latest venture capital beverages industry trends, navigate investment challenges, and unlock the full potential of this fast-paced sector.

A new era of beverage product experience is here

The beverage industry is witnessing a significant transformation, propelled by innovative trends and changing consumer tastes. Functional ingredients, alternative packaging, and data-driven personalization drive growth in the market, fostering a more diverse, sustainable, and health-conscious landscape. As the beverage market evolves, new opportunities for innovation and market disruption are unveiled. At Waveup, we specialize in uncovering the hidden potential within emerging and rapidly expanding industries like beverages, using market intelligence to empower our clients with the tools they need to create effective growth blueprints. Our services are deeply rooted in comprehensive industry analytics, providing complete support in designing and implementing growth projects, such as fundraising, M&A scouting, beverage market research, and new market entries. Regardless of whether you seek industry insights or full-scope assistance, we are here to confidently guide you through the evolving Beverages landscape and help you get your beverage startup funding.

10x growth
The online sales of food and beverages have increased tenfold since 2016.


Global water demand will increase by up to 30% by 2050, accelerating growth for the beverage market.

Driven by the rise of e-commerce and ever-changing consumer habits

Share of online sales of the beverage industry’s overall sales by 2025.


Of consumers who actively seek out new flavors to try on a regular basis.


Predicted market value of ready-to-drink beverages by 2030.


In 2022, beverage startups raised about $1.3 billion

With 4 categories leading the way:

  • Gluten-Free Beer
  • Kombucha
  • Alcoholic Ingredients
  • Mezcal

Leading beverage venture capital firms we worked with

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The challenges of beverage startups

As the beverage venture capital industry continually evolves, startups face unique hurdles while aiming to thrive amidst competition and ever-changing consumer preferences while securing funds to drive growth.

Branding and differentiation

Standing out in a competitive market is crucial. Startups need to develop a compelling brand story, unique product positioning, and effective marketing strategies to differentiate themselves and build customer loyalty.

Securing funding amidst strong competition

In the constantly evolving fundraising landscape, it’s crucial to understand how to construct an engaging business narrative addressing the shifting investment realities, select the most appropriate beverage funding sources, and devise a tailored beverage pitch deck that can convincingly market the business opportunity to potential investors.

Choosing growth blueprints

With numerous validated go-to-market frameworks and growth models accessible, companies often find themselves wrestling to pinpoint the most fitting strategy and respond to the two critical queries – when is the perfect timing to scale, and at what speed should it happen?

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity wrapped in a winning beverage startup pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for beverage startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Industries we work with

Working on a novel beverage startup? Get in touch with us

Our unique value point lies in our constant interaction with new and developing sectors, powered by an unparalleled acumen at the intersection of cutting-edge business models, disruptive growth strategies, and the latest industry trends.

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