Sustainable Materials

Step into the sustainable materials industry—where eco-friendly and renewable resources are the key to a healthier planet.

Shaping a sustainable future

The sustainable materials industry stands at the forefront of the green revolution. It’s a growing field with a focus on producing eco-friendly materials for various sectors, from construction to packaging. While investors are jumping on board, recognizing the industry’s potential, the global shift towards green living and tech innovations make sustainable materials more practical and appealing to consumers.

Why it matters:

The industry is set to flourish. And it opens vast opportunities for sustainable materials startups to capitalize on:

  • Biodegradable and compostable materials
  • Recycled and upcycled materials
  • Renewable resource-based materials
  • Eco-friendly construction materials

Between the lines:

To carve out a market share and outrun competitors, founders should keep an eye on industry challenges and develop strategies to overcome them.

Our team has significant experience with sustainable materials startups and knows how to build successful businesses that draw investor interest

Funding attracted
Startups supported
Sectors encompassed

What we do:

Our expert team is skilled in securing sustainable materials funding, managing M&A deals, creating solid business models and market entry strategies, and devising impeccable and visually appealing pitch decks.

Go deeper:

Explore our sustainable materials market research to know more about industry trends, market opportunities, funding strategies, and potential risks.

2x growth
The sustainable materials market is expected to double in size by 2030.


Every 6th
Individual wants to make their purchasing behavior more environmentally friendly.

Driven by a surge in environmental awareness and a higher demand for eco-friendly products

Countries have implemented plastic waste reduction policies.


Switching to sustainable materials can save companies money.


Is the expected growth of the global recycled plastics market by 2027.


In 2022, the sustainable materials venture funding comprised $10.60B

Key verticals:

  • Biodegradable and compostable materials
  • Recycled and upcycled materials
  • Renewable resource-based materials
  • Green building materials

Leading cleantech venture capital firms

Write to us to know more

Key milestones of sustainable materials startups

The innovative and environmentally-focused nature of products leads to the following industry challenges.

High R&D costs:

Sustainable materials usually require substantial research and development to create products that are both eco-friendly and commercially viable. And, of course, this process is costly and time-consuming.

Why it matters

Limited resources can:

  • Restrict innovation
  • Delay product development
  • Hinder the ability to reach the market effectively

What it takes:

  • Attract sustainable materials venture funding (target relevant investors, prepare all the necessary documents, and present your project in a compelling way)
  • Collaborate with research institutions (to reduce costs and leverage academic expertise)

Winning consumers’ hearts:

Most customers lack awareness or are skeptical about the effectiveness and reliability of sustainable materials. That’s why breaking the ice of doubt is crucial for successful market penetration.

Why it matters

Difficulty in gaining market traction may lead to:

  • Reduced sales
  • Financial instability

What it takes:

  • Use marketing campaigns to educate potential customers
  • Demonstrate the efficacy and benefits of sustainable materials clearly
  • Build brand awareness and trust (be transparent and ensure effective customer engagement)

Regulatory obstacles:

It’s usually a complex and lengthy journey for sustainable materials startups to meet all the environmental regulations and earn eco-friendly certifications.

Why it matters:

If you fail to comply with regulations or achieve necessary certifications, it can:

  • Limit market access
  • Lead to legal complications

What it takes:

  • Stay informed about relevant regulations
  • Cooperate with regulatory experts
  • Prioritize compliance from the early stages of product development

Supply chain puzzle:

Planning to establish a sustainable and reliable supply chain for eco-friendly raw materials? It’s not a cakewalk. Plus, sustainable production processes may require new, untested methods.

Why it matters:

Supply chain disruptions may cause:

  • Production delays
  • Increased costs
  • Inability to meet customer demand

What it takes:

  • Build strong relationships with suppliers
  • Diversify the supply chain
  • Invest heavily in research (it will help improve and optimize sustainable production processes)


How attractive is the industry to potential sustainable materials investors?

Growing environmental awareness and advances in green technologies make the sustainable materials industry a prime target for investors (especially those seeking eco-conscious opportunities).

If you are a sustainable materials startup, how easy is it to raise funding today?

Getting funding for a sustainable materials startup today isn’t a walk in the park; it requires a solid pitch, a standout idea, etc.

How long does it take to create a pitch deck and financial model for a sustainable materials startup?

We aim to wrap up documentation in two to three weeks on average, but in cases of high complexity or during busy periods, it might take us up to a month. That’s why it’s better to discuss the details individually.

What are the key mistakes sustainable materials startups make in their pitch decks?

Many sustainable materials pitch decks lack coherent investment narratives and appealing intros. Showing only graphs, numbers, and charts to investors is not the best option, as the new ventures must attract attention rather than make them feel bored. Also, some pitch decks don’t answer two essential questions: ‘Why now?’ and ‘What’s your vision/mission?’

How competitive is the sustainable materials market?

The sustainable materials market is extremely competitive, with a surge of companies, both established and startups, entering the space to develop innovative, eco-friendly products.

What services do you provide for investors looking to invest or already investing in sustainable materials?

We assist venture capitalists in evaluating their investment opportunities across the sustainable materials sector. Our team conducts thorough due diligence and presents findings in a concise, visually rich presentation packed with valuable insights. Plus, we ensure comprehensive fundraising services to portfolio companies across the sustainable materials sector and beyond.

Do you provide sustainable materials M&A support?

Absolutely! We are here to guide you in achieving your M&A objectives, be it in the sustainable materials industry or other sectors. Our service package covers all the stages, from pinpointing initial deals and their evaluations by thorough due diligence to facilitating collaboration post-deal.

Do you make intros to sustainable materials VCs?

Sure! We help you pitch to the right sustainable materials VCs. We’ll assess your project by looking at team setup, product, and the amount you’re looking to raise, and then guide you in working with sustainable materials venture capital firms, not just during the deal but also afterward.

Do you have available data or research to purchase on the sustainable materials market?

Of course! Our analysts provide comprehensive sustainable materials market research. It includes industry reports and competitive analysis, all aimed to set you up for success. We use reliable proprietary data to ensure a full grasp of the sustainable materials industry, including aspects like market size, competition, and diversity.

Which growth stage of companies have you worked with in the past?

We ensure growth and fundraising guidance to the new market entrants, steering them right from the early Pre-Seed phase through Series C and further.

Have a sustainable materials project in mind? We are here to help

From end-to-end fundraising support to M&A advisory and growth hacking, Waveup will help catapult your sustainable materials project to new heights. Leave your email, and let's talk!

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