P2P Finance

Unlock the potential of P2P finance in the era of digital transformation by staying up-to-date on the latest innovations, embracing new opportunities, and addressing key challenges.

Fostering community-driven growth in the era of P2P innovation

The peer-to-peer (P2P) finance industry is experiencing a dynamic change fueled by the integration of cutting-edge technologies and evolving consumer preferences. Blockchain, AI-driven risk assessment, and mobile platforms shape the P2P finance market, resulting in more accessible, transparent, and cost-effective financial services. While the P2P finance sector adapts to these advancements, new possibilities for innovation and industry disruption emerge. At Waveup, we specialize in uncovering the hidden potential within emerging and rapidly expanding industries like P2P Finance, using market intelligence to empower our clients with the tools they need to create effective growth blueprints. Our services are deeply rooted in comprehensive industry analytics, providing complete support in designing and implementing growth projects, such as fundraising, M&A scouting, and new market entries. Regardless of whether you seek industry insights or full-scope assistance, we are here to confidently guide you through the evolving P2P Finance landscape.

The P2P industry is projected to grow 6x by 2030.


90% of Gen Z & Millennials are using P2P service apps.

Driven by financial democratization, technological advancements, and evolving investor preferences

Adults remain unbanked globally, providing a vast opportunity for P2P lending platforms.


By cutting out intermediaries, P2P platforms lower international transaction costs to around 6%.


Over the past two years, P2P lending has been trialed by 84% of consumers in the US, with almost half of them engaging weekly.


Since 2010, P2P finance startups attracted over $15B in funding

With investments going mainly to:

  • Consumer lending
  • Small business lending
  • Real estate crowdfunding
  • Renewable energy financing

Leading P2P finance venture capital firms

Write to us to know more


The challenges of P2P finance startups

In the promising yet challenging landscape of P2P finance, companies face distinctive hurdles, if navigated effectively, can lead to substantial rewards.

Regulatory compliance and trust

In the realm of peer-to-peer finance, startups often grapple with multifaceted regulatory requirements, which vary across regions. Ensuring compliance while building user trust and maintaining transparency is a considerable challenge and one of the key factors that influence investor decisions.

Risk management

Managing credit risk is a central issue in the P2P finance industry. Startups must not only develop robust risk assessment algorithms but also continuously refine them in line with changing economic conditions

Sustaining profitability

Ensuring profitability is a relentless task, and P2P finance startups need to consistently innovate and be backed by disruptive growth tactics and efficient business models to convince venture capitalists of long-term profitability.

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity, and build a winning P2P startup pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for P2P finance startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Industries we work with

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Have a P2P startup in mind? Talk to us

One of our unique advantages lies in our constant exposure to new & emerging industries and sectors, thus giving us unparalleled expertise in the areas of innovative business models, disruptive technologies, and the latest industry trends.

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