Unlock the full potential of the SaaS world by staying informed on emerging trends, navigating regulatory challenges, and investing in innovative solutions to drive growth.

Cloud-based software empowering organizations for the digital age

The software as a service (SaaS) industry is transforming the way businesses access and utilize software, fueled by the widespread adoption of cloud-based solutions and scalable, subscription-based pricing models. SaaS enables organizations to quickly deploy, manage, and scale applications, leading to increased efficiency, cost savings, and agility. Although the industry faces challenges such as data privacy, security, and vendor lock-in, continuous innovations in cloud infrastructure, API integrations, and niche vertical solutions are paving the way for further growth and disruption in the software market. At Waveup, we specialize in uncovering the hidden potential within emerging and rapidly expanding industries like SaaS, using market intelligence to empower our clients with the tools they need to create effective growth blueprints. Our services are deeply rooted in comprehensive industry analytics, providing complete support in designing and implementing growth projects, such as fundraising, M&A scouting, and new market entries. Regardless of whether you seek industry insights or full-scope assistance, we are here to confidently guide you through the evolving SaaS landscape.

The SaaS market is poised for a remarkable 5x growth by 2030.


By 2025, SaaS is projected to underpin 85% of business applications.

Driven by low-code/no-code adoption, vertical and micro SaaS, as well as increased security

Of application development activity will be powered by low-code by 2024.


There are 1.4x more vertical SaaS companies vs. horizontal ones, as more niche problems need to be solved within larger ecosystems.

Over 2/3

Of organizations will be using security-as-a-service by 2025, a rapid increase from 10% in 2019.


SaaS startups secured $217B in venture investments in 2022

With the largest deals going to:

  • Enterprise SaaS
  • Cybersecurity SaaS
  • Healthcare SaaS
  • FinTech SaaS
  • EdTech SaaS
  • AI and ML SaaS

Leading SaaS investors

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The challenges of SaaS startups

Despite the unprecedented growth and transformative potential of the SaaS industry, industry players must remain vigilant of potential risks and challenges in order to succeed in the rapidly-evolving landscape.

Quantifying business success

Navigating the business in the emerging industry might be a daunting task. With a lack of established benchmarks and uncertainty around relevant metrics, measuring a startup’s performance and communicating it to investors can be difficult and time-consuming.

Securing the right funding

With the ever-changing fundraising environment, it’s essential to know how to build a compelling business narrative adjusted for new investment realities, identify the most suitable funding sources, and craft a winning SaaS pitch deck that can effectively sell the business opportunity to investors.

Propelling growth

While there are a variety of proven go-to-market tactics and growth frameworks available, companies often struggle to identify the most suitable strategy and answer two main questions – when should we scale, and how fast?

How we can help

Fundraising advisory

From diligent SaaS financial modelling to storytelling and investor presentation, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity framed in a winning SaaS pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable marketing strategies for SaaS products.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our SaaS investment consulting services

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Working on a SaaS project and need help? Talk to us

Our unique expertise comes from being consistently exposed to new and developing industries, giving us a deep understanding of unique business models, proven growth strategies, and up-to-date industry trends.

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