Stay ahead of the curve in the ever-changing world of e-commerce. Discover market opportunities, latest industry trends, and key challenges to thrive in this highly competitive industry.

The E-commerce industry is evolving remarkably

Driven by the adoption of cutting-edge technologies such as artificial intelligence, machine learning, and predictive analytics, the e-commerce industry is experiencing a transformative shift. These advancements are driving growth and increasing efficiency, making the industry more accessible, faster, and more streamlined than ever before.

5X growth

Over the next 5 years, with the projected CAGR of 28%



Expected share of E-commerce sales of all retail sales worldwide in 2040

Fueled by digital transformation and AI adoption


Of e-commerce sales will be through mobile commerce by 2025


Of millennials prefer purchasing online over brick-and-mortar stores


Of customers are more likely to repeat purchases from businesses that provide personalized shopping through the use of AI


E-commerce VC market size was valued at $80B+ in 2022

E-commerce funding depends on investors mostly focusing on metrics:

  • CAC – Customer Acquistion Cost
  • LTV – Customer LifeTime Value
  • GMV – Gross Merchandise Value

Leading e-commerce venture capital funds

Write to us to know more


The challenges

Despite the tremendous growth and potential of the e-commerce industry, companies must navigate a constantly evolving landscape and remain aware of potential challenges and risks in order to achieve long-term success

Changing consumer preferences

Shopping habits are constantly evolving, and e-commerce startups need to keep up with these changes. E-commerce investors need to stay abreast of these changes and invest in companies that are agile and able to pivot quickly.

Intense competition

With thousands of businesses competing for consumers’ attention, it is hard for startups to stand out, which can be a major trouble for e-commerce investment. Startups need to be different by offering unique products & services that can set them apart from the competition.

Logistics and supply chain management

E-commerce companies rely heavily on logistics and supply chain management to get products to customers quickly and efficiently. This can be a significant challenge, particularly for startups that may not have the resources or expertise to manage complex supply chains.

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re consulting e-commerce founders on how to crystallize and structure key business fundamentals and translate them into a compelling investment opportunity.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Have a look at our work in e-commerce consulting

$12M Seed round support for Latin American e-commerce aggregator
Explore other success stories


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our consulting services which help you receive e-commerce startup funding

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

Learn more
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One of our unique advantages lies in our constant exposure to the new & emerging industries and sectors, thus giving us an unparalleled expertise in the areas of innovative business models, disruptive technologies and latest industry trends.

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