Discover the booming cannabis sector: Identify opportunities, keep up with trends, and face challenges in this competitive arena. Explore cannabis venture capital opportunities and gain insights on navigating the complex landscape of the cannabis industry for successful growth and innovation.

The fast-growing future

Driven by medical research, legalization, and new growing methods, the cannabis industry is quickly changing. These developments lead to growth and better products, making the sector diverse, sustainable, and competitive.

7x growth
700%+ cannabis market growth is projected in the upcoming 8 years, fueled by a 32% growth rate


In aggregate is expected to be generated in the form of federal tax revenue by 2025 in the U.S.


Jobs could be generated solely by the U.S. cannabis industry by 2025 under full federal legalization, contributing $59.5 billion to wages.

Learn how to profit from investing in the cannabis industry

Learn more
Accelerated by legalization and medical advancements

Of Americans support marijuana legalization, with 60% advocating for both medical and recreational use.


States in the US are set to legalize cannabis in the next decade, leading the way for legalization in many other countries as well.


Medical cannabis’ 64% reduction in opioid use among chronic pain patients highlights its importance as a driver of growth for the industry.


In 2022, cannabis business funding reach more than $400 million

With the largest deals going to:

  • Cannabis cultivation
  • Medical cannabis
  • Cannabis retail & devices

Cannabis funding companies

Write to us to know more


The challenges in the cannabis industry

Although the cannabis market has grown quickly and shows potential, companies need to stay alert to changes and potential risks to ensure long-term success. Key barriers for cannabis startups include changing regulations, limited access to banking for cannabis funding, and public perception.

Regulatory uncertainty

Despite the growing legalization of cannabis, regulations vary widely between jurisdictions, creating a complex legal landscape that can be challenging for investors to navigate. This can make it difficult to accurately forecast returns on investment and may discourage some investors from entering the market.

Bounded access to traditional financing

With restricted access to traditional banking services, cannabis startups often struggle to secure financial support. This creates a cannabis funding gap that can be difficult for companies to bridge, as they may need to rely on expensive private equity or other non-traditional forms of financing.

Lack of established marketing channels

Traditional advertising and marketing channels, such as TV and radio, are often off-limits due to restrictions on cannabis advertising. This means that companies in the cannabis industry must be creative to reach their target audience, such as social media or events.

How we can help

Investment material support

From diligent business analysis to storytelling and financial forecasts, we’re consulting founders on how to crystallize and structure key business fundamentals and translate them into a compelling investment opportunity.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds with compelling investment materials.

Established companies
Strategic support

Helping reach your company’s full potential by crafting scalable growth strategies in line with the deep cannabis market research and identifying new entry opportunities, while making key decisions for your core business.


Explore our work in cannabis consulting

Create innovative cannabis startup ideas with us: unlock your business’s potential
Explore other success stories


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our cannabis consulting services

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

Learn more
Have a project in mind? Talk to us

One of our unique advantages lies in our constant exposure to the new & emerging industries and sectors, thus giving us an unparalleled expertise in the areas of innovative business models, disruptive technologies and latest industry trends.

Have a project in mind?

Leave your information below and one of our experts will be in touch to schedule a call.

Your name:
*Your email:
*You need help with:
Your project is:
Your current stage:
*Your maximum budget:
How did you find us?

Form submitted successfully.

Unlock in-depth insights with our comprehensive industry report!

Unrivaled coverage

Dive deep into industry research with unparalleled depth and breadth

Data-backed decisions

Equip yourself with the analysis and forecasts essential for strategic planning

Pathway to future-proof insights

Understand today’s trends and anticipate tomorrow’s shifts to ensure your business stays ahead

What you get

  • Industry benchmarks: Compare vital financial ratios to gauge business risks effectively
  • Opportunity & threat analysis: Identify and navigate the challenges and prospects inherent in the industry
  • Holistic risk assessment: View the industry from every angle, eliminating blind spots and enhancing strategic decisions
  • Geographic insights: Explore business concentration and global trade nuances to spot unique opportunities
  • Industry competitors & barriers: Recognize key players and understand the challenges new entrants face
  • Credible data presentation: Showcase industry statistics, pain points, and success factors to establish your authority
  • Actionable insights: Transform extensive research into concise, actionable insights for a comprehensive market view
  • Five-year forecasts: Visualize the industry’s growth trajectory and stay prepared for the future