Step into the jewelry industry—where timeless craftsmanship meets modern sustainability and style.

Shining jewelry future

The jewelry industry is shaping how and why we wear jewelry. Sustainable sourcing, digital innovation, a shift toward personalized designs… These drivers are transforming the industry, fueling its market growth. Investor enthusiasm is surging. And VCs especially appeal to brands that blend quality with eco-consciousness. Looking ahead, the industry promises a fusion of classic allure and contemporary innovation.

Why it matters:

Jewelry startups can carve out niches with:

  • Innovative designs
  • Ethical sourcing
  • Online retailing

Between the lines:

No matter how flourishing the opportunities are, without a proper strategy to maintain challenges—high upfront costs, competition, and funding hurdles—it would be much harder to succeed in this dynamic sphere.

Our team has significant experience with j startups and knows how to build successful businesses that draw investor interest

Funding attracted
Startups supported
Sectors encompassed

What we do:

Our expert team is skilled in securing jewelry funding, managing M&A deals, creating solid business models and market entry strategies, and devising impeccable and visually appealing jewelry pitch decks.

Go deeper:

Explore our jewelry market research to learn more about industry trends, market opportunities, funding strategies, and potential risks.

2x growth
By 2032, the jewelry market will double.


Of jewelry sales were conducted online.

Powered by the growing consumer interest in sustainable and ethical sourcing, the influence of fashion trends, and the surge in e-commerce

Married people made over 55% of jewelry purchases.


Consumers claimed to buy products from brands focused on social and environmental sustainability.

Every eighth

Woman prefers to wear earrings daily.


In 2022, jewelry startups secured over $100M in venture funding

Key verticals:

  • Sustainable and ethical jewelry
  • Online retail and E-commerce platforms
  • Customization and personalization services
  • Lab-grown and alternative materials

Leading jewelry investors

Write to us to know more

Challenges of jewelry startups

Establishing their brand, navigating the jewelry industry with confidence, and laying the foundation for sustainable growth depend on how well founders can address the following issues.

Market saturation:

The jewelry industry is as saturated as multifaceted diamonds are—a mix of well-established brands and smaller players. And if you want to stand out, you need to apply much effort.

Why it matters

Without a clear differentiation strategy, jewelry startups may struggle to carve out a market share. And it usually leads to:

  • Poor sales
  • Limited growth potential

What it takes:

  • Focus on developing a unique brand identity and value proposition
  • Specialize in niche markets
  • Leverage unique designs and sustainable materials (eco-friendly products are trending now)
  • Offer personalized customer experiences

Supply chain and sourcing issues:

The jewelry industry is subject to ethical and environmental scrutiny. It’s all because of mining and materials sourcing. That’s why startups should focus on finding ethical sources of materials (like conflict-free diamonds and sustainable gold) and managing a reliable supply chain.

Why it matters

Non-compliance with ethical standards may lead to:

  • Damage of reputation
  • Legal issues

What it takes:

  • Establish transparent and ethical sourcing practices
  • Obtain necessary certifications (like Fairtrade Gold)
  • Build strong relationships with suppliers (don’t forget to have backup suppliers in case)

High initial capital:

Yes, the initial costs are high. And it’s because jewelry startups must spend a lot of money on materials, manufacturing, and establishing a retail presence.

Why it matters:

Limited capital can restrict:

  • Inventory diversity
  • Marketing efforts
  • Scalability

Plus, jewelry startups will surely seek investor support. And this is like navigating a labyrinth—hard, requires much effort, and if you fail, you’ll not reach your destination.

What it takes:

  • Start with a lean business model (an online-only store): it will help to reduce initial costs
  • Develop a compelling brand story to differentiate yourself from competitors
  • Demonstrate market demand and consumer engagement
  • Devise a scalable business model

Customer loyalty:

Who will buy jewelry in a company with a weak brand and lacking a customer base? Right, almost no one. To be more precise, it’s hard to expect a steady customer flow in such a situation.

Why it matters:

Building a strong brand and customer loyalty is pivotal for jewelry startups. Otherwise, they risk facing low brand visibility and customer engagement that can, in turn, impact sales and long-term customer relationships.

What it takes:

  • Invest in digital marketing strategies: it will enhance building a strong brand
  • Utilize social media, influencer partnerships, and storytelling: it will help you attract and retain customer
  • Provide exceptional customer service and after-sales support: it will foster loyalty


How attractive is the industry to potential jewelry investors?

The jewelry industry is attractive to investors because of its stable market, potential for innovative and sustainable products, and growing online sales.

If you are a jewelry startup, how easy is it to raise funding today?

Raising funding for a jewelry startup today can be challenging. Yet it’s possible, especially if the startup aligns with current market trends like sustainability, unique design, and online retail innovation.

How long does it take to create a pitch deck and financial model for a jewelry startup?

Our standard timeline for documentation is two to three weeks, but depending on project nuances and our current workload, it could take as long as a month. Feel free to get in touch for detailed insights.

What are the key mistakes jewelry startups make in their pitch decks?

Although most pitch decks have innovative jewelry designs at their core, they fall short in providing substantial data to illustrate robust market prospects or address the pivotal ‘Why now?’ question. Plus, we often observe a lack of a cohesive and persuasive investment storyline. Thus, such jewelry pitch decks fail to spark investor enthusiasm, prompting them to focus on more urgent and promising solutions.

How competitive is the jewelry market?

The jewelry market is highly competitive, comprising a mix of well-established brands, craftsmen, and emerging designers. And they are fighting for customer attention and market share.

What services do you provide for investors looking to invest or already investing in jewelry?

We help investment funds dig deep into prospective jewelry projects through comprehensive due diligence, ensuring they back profitable initiatives. Additionally, we roll out full-fledged fundraising support for our partner fund’s associated companies.

Do you provide jewelry M&A support?

Yes, we do! We provide jewelry M&A assistance by searching for promising deals, evaluating them, and guaranteeing seamless partnerships after the deal is finished.

Do you make intros to jewelry VCs?

Certainly! If your project aligns with such aspects as round size, team, and product, we can connect you with the most relevant jewelry VCs. It’s a part of our broader investor relations package, which lines up potential investors, gets founders ready for the initial meetings, and helps forge cooperation post-deal.

Do you have available data or research to purchase on the jewelry market?

Absolutely! We specialize in offering customized market intelligence in the jewelry sector. This includes detailed industry analysis, competition assessment, and thorough market studies, all crafted to offer you a competitive advantage. Leveraging reliable data sources, we empower you to fully understand the nuances, potential, and competitive aspects of the jewelry landscape.

Which growth stage of companies have you worked with in the past?

We not only assist startups through the Seed to Series B funding stages but also ensure help during pre-seed and Series C+ funding rounds, coordinating interaction with the big players and investment funds.

Looking to get into the jewelry industry? Reach out, and let’s talk!

Whether you're looking for fundraising support, outsourced M&A advisory, growth strategy consulting, and presentation design, Waveup is your one-stop shop for that and more. Leave your email, and let’s discuss your project!

Have a project in mind?

Leave your information below and one of our experts will be in touch to schedule a call.

Your name:
*Your email:
*You need help with:
Your project is:
Your current stage:
*Your maximum budget:
How did you find us?

Form submitted successfully.

Unlock in-depth insights with our comprehensive industry report!

Unrivaled coverage

Dive deep into industry research with unparalleled depth and breadth

Data-backed decisions

Equip yourself with the analysis and forecasts essential for strategic planning

Pathway to future-proof insights

Understand today’s trends and anticipate tomorrow’s shifts to ensure your business stays ahead

What you get

  • Industry benchmarks: Compare vital financial ratios to gauge business risks effectively
  • Opportunity & threat analysis: Identify and navigate the challenges and prospects inherent in the industry
  • Holistic risk assessment: View the industry from every angle, eliminating blind spots and enhancing strategic decisions
  • Geographic insights: Explore business concentration and global trade nuances to spot unique opportunities
  • Industry competitors & barriers: Recognize key players and understand the challenges new entrants face
  • Credible data presentation: Showcase industry statistics, pain points, and success factors to establish your authority
  • Actionable insights: Transform extensive research into concise, actionable insights for a comprehensive market view
  • Five-year forecasts: Visualize the industry’s growth trajectory and stay prepared for the future