INDUSTRY SPOTLIGHT

Creator Economy

Discover the world creator economy by tracking trends, capitalizing on opportunities, and tackling challenges in this rapidly evolving ecosystem of content creation and monetization.

Empowering a new generation of talent in the thriving creator economy

The market is experiencing a dynamic change fueled by the rise of social media and new monetization models. Subscription-based services, fan engagement tools, and digital asset creation shape the creator market, fostering more sustainable and diverse income streams. As the creator economy adapts to these trends, fresh possibilities for innovation and industry transformation arise. At Waveup, we specialize in uncovering the hidden potential within emerging and rapidly expanding industries like the creator economy, using market intelligence to empower our clients with the tools they need to create effective growth blueprints. Our services are deeply rooted in comprehensive industry analytics, providing complete support in designing and implementing growth projects, such as fundraising, M&A scouting, and new market entries. Regardless of whether you seek industry insights or full-scope assistance, we are here to confidently guide you through the evolving Creator Economy landscape.

200M+
The number of content creators has skyrocketed to 200+ million.

 

1/4
Roughly 25% of children aspire to become social media influencers in the future.

Fueled by social media growth, brand involvement, and the rise of independent content creation
4.2B

The number of social media users worldwide amounts to a staggering 4.2 billion.

69%

Of content creators say brand deals are their most lucrative revenue source.

44%

Micro-influencers with 5,000 to 20,000 followers, constitute 44% of all creators on Instagram.

VENTURE LANDSCAPE

Creator economy startups raised $1B in venture capital in 2022

 
With the largest deals going to:

  • Content Creation Platforms
  • Creator Monetization Tools
  • Digital Art Marketplaces
  • Social Media Influencer Networks
  • Online Learning and Courses
  • Subscription Management Services
  • Video and Streaming Platforms

Leading creator economy investors

Write to us to know more

WAVEUP VIEW

The challenges of creator economy startups

Amid the spectacular expansion and transformative capabilities of the industry, participants must stay attuned to potential risks and unique challenges to secure funds and thrive in this rapidly diversifying landscape.

Evaluating creator-centric metrics

The pace of development and the diverse creator-centric metrics in the industry make decision-making intricate, especially for potential investors. With an array of startups entering the field, it becomes a difficult task to sift through the noise and pinpoint ventures that truly empower creators and hold promising investment opportunities.

Conveying the right message

In the face of constant change within the fundraising sector, it’s essential to adapt and create a convincing business story that resonates with new investment norms. This calls for an emphasis on capital efficiency, anchoring your GTM strategy on partner and community drivers vs extensively using paid channels, among other things.

Catalyzing sustainable growth

In spite of a plethora of established go-to-market strategies and growth frameworks, companies often stumble upon difficulties in choosing the most optimal strategy and addressing two central questions – when is the ideal time for scaling and how rapid should this growth be?

How we can help

Startups
Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into compelling investment opportunities.

Investors
Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.

WHO WE ARE

Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for creator economy startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

Learn more
Working on a creator economy project and need help? Talk to us

Our unique expertise comes from being consistently exposed to new and developing industries, giving us a deep understanding of unique business models, proven growth strategies, and up-to-date industry trends.

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