industry spotlight

Mental Health and Psychology

Step into the mental health and psychology industry, where tech fuels evidence-based tools, tackles mental issues, and expands care access.

Building future mental resilience

The mental health and psychology industry is picking up speed, driven by declining stigma, rising consumer demand, and telehealth adoption. Investors eye for innovative solutions like AI-powered therapy and personalized care programs.

Why it matters:

With a growing demand for psychological help and available investor capital, startups have plenty opportunities to capitalize on:

  • AI-powered platforms
  • Subscription-based micro-therapy programs
  • Biofeedback & wearables
  • VR therapy

Between the lines:

Prepare to address potential challenges such as data privacy issues and compete with established companies for market share.

We’ve worked with numerous mental health and psychology startups and mastered creating businesses that captivate investors

Secured in investments
Ventures assisted
Fields scrutinized

What we do:

We provide fundraising assistance, manage M&A deals, and deliver strong market blueprints and persuasive pitch decks.

Go deeper:

Explore our mental health and psychology market research to find useful insights on funding, market potential, and challenges.

1.5x growth
The global mental health and psychology market is set to soar 1.5x by 2032.


Global population suffers from mental illnesses.

Fueled by technological advancements and growing social acceptance

Of big companies offer mental health benefits for their employees.


Psychologists offer teletherapy services.


Patients report reduced symptoms after using VR therapy for PTSD.


In 2023, mental health and psychology startups raised $1.86 billion in funds

Key verticals where funds flow:

  • Telehealth & online therapy
  • Employee assistance programs (EAPs)
  • Mental health awareness and education
  • Digital therapeutics (DTx)

Leading mental health venture capital firms

Write to us to know more

Challenges of mental health and psychology startups

Not to lose out on raising funds, prepare to tackle the following issues.

Tough regulations:

The mental health sector is highly regulated with strict data privacy laws like HIPAA in the US and GDPR in the EU. Startups must ensure their platforms and apps comply with these regulations, which can be complicated and expensive.

Why it matters:

If you fail to comply with regulations it may lead to:

  • Limited operations
  • Reputational damage and potential penalties

What it takes:

  • Invest in robust data security measures and build user trust through transparency about data collection practices
  • Consult with legal and compliance experts to ensure adherence to regulations
  • Develop solutions that prioritize user privacy while still allowing for valuable data collection

Customer trust:

Mental health is a sensitive topic; people may hesitate to use new, untested technologies or services.

Why it matters:

No consumer trust means:

  • Lower investor valuation (VCs prefer companies with customer trust)
  • Reputational damage and potential penalties
  • Problems with scalability

What it takes:

  • Ensure transparency: open communication about the company’s mission, goals, and potential challenges builds trust
  • Build a community: engagement with customers, addressing concerns, and being responsive fosters trust and loyalty

Crowded market:

Traditional mental health providers have a strong hold on the market, making it hard for newbies to break in.

Why it matters:

Difficulty in gaining market traction may lead to:

  • Reduced sales
  • Financial instability
  • Funding limitations

What it takes:

  • Create distinctive formulations and delivery approaches
  • Establish a robust brand identity
  • Prioritize excellent customer service
  • Investigate specialized product categories or target niche markets

Limited funding:

It’s no surprise that mental health and psychology startups need a lot of money, primarily to address regulatory hurdles and develop innovative therapeutic solutions, which can otherwise hinder their progress.

Why it matters:

Capital constraints result in:

  • Reduced growth rate
  • Challenges in attracting top talent
  • Limited ability to expand marketing efforts

What it takes:

  • Craft a robust GTM strategy
  • Implement an effective investor outreach strategy to pitch to the appropriate VCs
  • Communicate your value proposition effectively
  • Develop strong business and financial models
  • Partner with industry peers for practical insights
  • Create a compelling pitch deck


How attractive is the industry to potential mental health and psychology investors?

High demand for mental health care, growing insurance coverage, and tech-enabled solutions make it a hotbed for investment.

If you are a mental health and psychology startup, how easy is it to raise funding today?

Mental health startups face a highly competitive funding landscape in 2024, requiring scalable solutions and clear revenue models.

How long does it take to create a pitch deck and financial model for a mental health and psychology startup?

Creating all the documentation typically requires two to three weeks. However, the exact duration may vary depending on the project complexity and our team’s workload.

What are mental health and psychology startups’ key mistakes in pitch decks?

The top mistakes we’ve observed in many startup decks are the absence of an investment narrative, a solid competitive moat, and a clear path to profitability. These shortcomings may lead investors to overlook your pitch, even if your solution is really disruptive.

How competitive is the mental health and psychology market?

Mental health startups face a growing but crowded market in 2024. A mix of significant opportunities and intensified competition, which demands scalable solutions with robust revenue models.

What services do you provide for investors looking to invest or already investing in the mental health and psychology sector?

We help investment funds evaluate mental health and psychology projects through comprehensive due diligence, ensuring they back profitable initiatives. Additionally, we roll out full-fledged fundraising support for our partner fund’s associated companies.

Do you provide mental health and psychology startup M&A support?

Sure thing! We help pinpoint the most relevant M&A options, craft compelling CIMs, and perform modeling for buy-side and sell-side deals.

Do you make intros to mental health and psychology startup VCs?

We help you reach mental health and psychology VCs if your project matches their requirements, such as round size and product. Our comprehensive investor relations package covers investor networking, preparation for initial meetings, and maintaining communication after the deal.

Do you have data or research available to purchase on the mental health and psychology market?

Our team provides tailored market insights for the mental health and psychology industry, including competitor evaluations and extensive market research. Utilizing reliable data, we help you navigate the industry’s landscape, identifying challenges, opportunities, and competitive dynamics.

Which growth stage of companies have you worked with in the past?

We assist mental health and psychology newcomers with growth and fundraising from Pre-Seed to Series C and beyond.

Looking to get into the mental health and psychology industry? Reach out, and let's talk!

Whether you're looking for fundraising support, outsourced M&A advisory, growth strategy consulting, and presentation design, Waveup is your one-stop shop for that and more. Leave your email, and let's discuss your project!

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