Sex Tech

Embrace the untapped potential of the expanding sex tech market. Stay updated on the latest innovations and trends to cater to the evolving demands of modern intimacy and pleasure.

The new frontier of sexual wellness empowering people’s acceptance

The sex tech industry is witnessing a significant transformation, propelled by technological advancements and shifting societal attitudes. Wearable devices, virtual and augmented reality, and AI-driven personalization drive growth in the segment, fostering a more inclusive, safe, and satisfying landscape. While the sex tech industry evolves, new opportunities for innovation and market disruption are unveiled. At Waveup, we specialize in uncovering the hidden potential within emerging and rapidly expanding industries, using market intelligence to empower our clients with the tools they need to create effective growth blueprints. Our services are deeply rooted in comprehensive industry analytics, providing complete support in designing and implementing growth projects, such as fundraising, M&A scouting, and new market entries. Regardless of whether you seek industry insights or full-scope assistance, we are here to confidently guide you through the evolving SexTech landscape.

Sex tech is projected to triple in size with an impressive 18.9% growth rate from 2022 to 2030.


Mentions of “sexual wellness” grew 600% on Twitter between 2018 and 2021.

Driven by the liberation from society’s taboos and bringing sex into the digital realm

Of adults now say that masturbation is a form of self-care.


Increase in global sales of self-love tools since 2020.

118 million

SexTech devices will be in use by 2025.


Sex Tech companies have raised $100M in capital in the last 4 years

With major deals covering:

  • Connected devices & smart sex toys
  • Sex virtual reality
  • Sex bots powered by AI and machine learning
  • Platforms secured by blockchain

Leading sex tech investors we worked with

Write to us to know more


The challenges of sex tech startups

Despite the rapid expansion of industry, companies face distinctive obstacles when it comes to securing funding and gaining market acceptance.

Attracting the right capital

Sex tech startups often grapple with attracting traditional venture capital due to the industry’s sensitive nature. In order to succeed, startups must know how to approach their sex tech pitch deck and communicate a compelling investment narrative to potential funders.

Measuring business performance

Steering a business in a blossoming industry can often be a challenging endeavor. Given the scarcity of well-established yardsticks and the unclear nature of relevant metrics, tracking a company’s performance and conveying it to investors can be a complex and time-intensive task.

Accelerating growth

Despite the abundance of tested go-to-market strategies and growth frameworks at their disposal, companies frequently grapple with discerning the optimal strategy and addressing the two principal queries – when is the right time to scale, and what should be the pace of that expansion?

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities in the market and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our sex tech investment consulting services

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Industries we work with

Working on your endeavor in the sex tech industry? We're all ears

Our distinctive edge is rooted in our continuous interaction with new and evolving fields, giving us a superior understanding of innovative business designs and growth tactics, revolutionary tech, and the latest industry trends.

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